SETR

10/09/2025

Most people think thought leadership is about having all the answers.
It’s not.

On LinkedIn, the best leaders don’t lecture.
They ask the kind of questions that open up conversations and get people talking.

Because influence isn’t built by showing you know everything.
It’s built by showing you’re willing to listen.

So let’s ask one:
What’s the one question that’s sparked the best conversation for you on LinkedIn?

01/09/2025

Your headline is NOT your job title

When he first rang me, he sounded flat... This was a founder with a title that carried weight. The kind of role people respect instantly. But on LinkedIn? Silence. No inbound leads. No meaningful profile activity. No sales conversations that went anywhere. He told me, “I post every so often, but i...

25/08/2025

There are 22 business days each month.

Miss one, and that’s 4% of your visibility gone.

Miss a week? That’s 20%.
Consistency drives opportunity.

Treat your calendar like a sales tool.

21/08/2025

The LinkedIn Algorithm is not one big mystery…

It rewards real conversations, not vanity metrics.

✔️ Comments carry more weight than likes

✔️ Longer dwell time = higher reach

✔️ Relevant connections = stronger visibility

Optimise for humans first - the algorithm will follow.

18/08/2025

Perfection doesn’t start conversations - presence does.

Your future clients don’t need a polished version of you. They need to see you show up, consistently and authentically.

That’s how trust is built. That’s how conversations begin.

15/08/2025

Three LinkedIn myths that cost leaders opportunities:

❌ You need 10k connections
❌ Likes = authority
❌ Posting daily = visibility

Here’s the truth:
✔️ 100 relevant connections beat 10k randoms
✔️ Conversations create authority
✔️ Consistency + clarity build visibility

Which myth did you believe?

14/08/2025

Just a reminder...

More posts won’t solve a weak profile.

Your profile is the first thing people check...

And if it’s unclear, you lose trust before you even start.

Fix the foundation.

Then build consistency.

11/08/2025

Influence isn’t built on one post. It’s built on presence.

The more consistent you are, the more visible, valuable, and reliable you become.

Start with 5 minutes a day.

That’s all it takes to stand out 😉

04/08/2025

You don’t need 20,000 followers to make LinkedIn work.

You need relevance.

Speak to the right people.

Post things that solve problems.

Show up in the comments where your audience already is.

It’s not about growing your audience. It’s about growing your impact.

Happy Monday, Legends!

Drop your connection size below - we'll suggest a relevant move for your level

23/07/2025

Leadership is showing up when most people stay quiet.

✅ A post shared

✅ A DM sent

✅ A comment made
Small actions build visibility. Visibility builds trust.

Join us on July 30 for LinkedIn leadership frameworks + a free ebook.

Link in Comments

18/07/2025

Founders—your LinkedIn content shouldn’t make you the hero.

It should make your ideal client feel seen.

At SETR, we teach:
✅ Start with your client’s struggle- not your success story.
✅ Show the solution- not just the trophy.
✅ Invite your audience to imagine themselves in the win.

💬 DM us “Hero Shift” and we’ll share our favourite before/after post rewrites.