Private Practice Success with Gerda Muller

16/10/2026

An empty diary is NOT a marketing problem.

If your diary has more gaps in it, than you'd like to admit, this one's for you.

You didn't start your group practice to spend your days and evenings worrying about how you’re going to pay your wages and your bills because you’ve got an empty diary.

But here you are — watching the calendar, watching the phone, wondering why the referrals have slowed down, and also wondering why the clients you do have aren't turning into the full books you expect to have given all the marketing you’re doing.

And so you do what every practice owner does - you just do MORE. You post more on social media. You print and drop off MORE flyers at your local GP surgery. You may even drop your fees just a little, hoping that'll bring people through the door. But still, none of it moves the needle the way you need it to.

Here's what I want you to hear today: an empty diary is almost never a marketing problem on its own.

It's usually a symptom of something further back in the business that hasn't been built properly yet. Maybe it's your referral pathways. Maybe it's your positioning. Maybe it's how your front desk handles the enquiry the second it comes in. But you won’t know until you look at it from all angles.

Hey, I'm Gerda Muller - Clinical Psychologist, group practice owner, and specialist allied health business consultant to group practice owners - and I created the Private Practice Business Assessment specifically to help you with this. It's a live, structured session where I walk you through the 10 Growth Accelerators that determine whether a practice fills its books consistently or limps from quiet month to quiet month.

You'll score your own practice against each of the growth accelerators and walk away with a score out of 100 AND total clarity on whether "filling the diary" is really your bottleneck, or whether something else is holding you back.

This isn't another generic "5 tips to get more clients" webinar. It's a real diagnostic, on your real business, live with me.

So, if you're tired of guessing why your books aren't full, click the link below, grab your seat for $47, and let's find out exactly what's going on together.

Register now: https://privatepractice.kartra.com/page/PPBASSOct2026Organic

15/10/2026

“Marketing in allied health is all about building relationships.”

I really believe this is one of the most important things to remember when it comes to growing an allied health practice.

Marketing isn’t always about getting your name in front of as many people as possible. Sometimes it’s about getting to know the people and organisations in your local community and finding ways you can genuinely support each other.

That might be building relationships with GPs, schools, Headspace, other allied health professionals, community organisations or local services that work with the same people you do.

The key is to think about what you can offer them first, rather than simply asking for referrals. How can you help? Where can you collaborate? How can you make things easier for the people you both support?

When you build those relationships properly, they can grow into really valuable, long-term referral partnerships.

At the end of the day, there are so many people who need support, and we all have a role to play. It’s not about competing with everyone around you. It’s about finding the right people to work alongside. ❤️

14/10/2026

We’re getting to that time of year when you suddenly realise there are only a few months left.

And if you’re anything like me, you might be looking back at the year thinking, “How did we get here already?”

Maybe you had a list of things you wanted to work on in the practice this year.

Maybe you had plans for growing your team, finally sorting out those systems and even getting a handle (once and for all) on your finances, but somehow the year has been running away from you.

That’s the unfortunate reality for a lot of practice owners. Because it seems like there is always something that needs fixing, someone who needs something from you or another decision that needs to be made.

So, as we head towards the end of the year, I think it’s really important to take a step back and ask yourself: how is your business actually going? And, are you focusing on the things that are going to make the biggest difference, so you can achieve those goals you set for yourself at the start of the year? Because if you ain’t any closer to it, then NOW is the time to do something about it. And if you like, we can do this together.

On 29 October 2026, I will be running a live online Private Practice Business Assessment for GROUP practice owners.

We’ll spend 90 minutes looking at your practice across the 10 Growth Accelerators specific to allied health private practice, so you can get a clear picture of where things are at and what needs your attention.

We’ll look at:

💡 What’s working well and is worth building upon.
💡 Where things might be falling short.
💡 Gaps in your systems and processes.
💡 What could be holding the practice back.
💡 Where you should focus your time and energy next.

The idea isn’t to give you another massive to-do list. It’s about helping you work out what actually matters, so you can finish the year with a clear roadmap of where your practice is going and what you want to work on next.

It’s a 90-minute live online session on Thursday, 29 October at 12pm AEST | 1pm ADST.

So before the year gets away from you completely, why not take some time to properly look at the business?

Come and spend 90 minutes working on your practice, rather than just working in it.

I’d love to have you join me.

Register now via the link in the comments.

Here to help you build a practice you can’t stop smiling about 😍

13/10/2026

I dropped the ball.

Okay, confession time.

As you might have noticed, there’s no new podcast episode for you this week. I dropped the ball.

And here’s why.

I’m in Bali right now, and I decided to take some time out to just chill, relax and actually look after myself. Which means the episode didn’t get done.

I’ll be honest, a few years ago that would have stressed me out. I would have been scrambling on a sun lounger with a laptop, feeling guilty.

But here’s what I want you to hear: the world doesn’t end when you drop the ball.

Your team are still there. Your practice is still standing. And the value you’ve already created and the work you've done to date, doesn’t disappear because you took a breather.

So instead of leaving you with nothing new to listen to this week, here are the Top 5 Episodes of all time on the podcast. So, if for some reason, you missed any of these 5 episodes, then today is a good day to tune in 🎧

💡In 1st place with 737 downloads | Episode 1:

The 7 Secrets to Private Practice Success

💡In 2nd place with 579 downloads | Episode 44:

A Crash Course in the New Contractor Arrangements

💡In 3rd place with 477 downloads | Episode 45:

The NDIS Debacle: My Take & Your Next Steps

💡In 4th place with 466 downloads | Episode 46:

The Rapid Refill: 3 Simple Strategies to get Booked Out

💡In 5th place with 460 downloads | Episode 3:

How long does it take to build a Self-Running Practice?

You can tune in via any of the platforms below:

🎧 Apple Podcast - https://bit.ly/PPSPodcastOnApple
🎧 Spotify Podcast - https://bit.ly/PPSPodcastOnSpotify
🎧 YouTube - https://bit.ly/PPSPodcastOnYouTube
🎧 Website - https://bit.ly/ThePPSPodcast

And if you’ve been running flat out lately, I want to invite you to consider...

What’s one ball you could drop this week, just to see what happens?

12/10/2026

I’ve been having conversations with practice owners of late and many are reporting a similar version of a very recent chat I had with a Queensland based practice owner.

She said, "I don’t know if I’m overreacting… but I have this feeling of dread about the world right now and how it’s going to impact my business”.

This was from a practice owner who has a team of around 4 FTE clinicians and their calendars are more or less fully booked. On paper, they look to be doing pretty well. But underneath…..she has started to notice some patterns.

For example: Clients are starting to reschedule more often. Clients are asking to space out sessions. She has also noticed clients just quietly dropping off altogether.

Maybe you’ve also been having similar thoughts…

Especially if things have been tight for you lately. Maybe you are still carrying debt from getting your business and team through COVID. Maybe you’re still recovering from a few months in the red.

This is the moment where most people want to do one of two things: They either batten down the hatches or worse still put their head in the sand and hope it passes. But neither of those are leadership. Right now your business, your team and your clients need you to be the CEO of your small business. The one who can step back, look at the numbers, and make clear, grounded decisions about what happens next.

This is exactly why I’m running a Private Practice Business Assessment session. Not to add more to your plate, but to give you space to actually look at your business properly, identify the gaps, and then devise a clear way forward.

Because clarity creates control. So lock this into your calendar right now and let’s do this together.

Thursday, 29 October @ 12pm AEST | 1pm ADST

This is your time to lead, not your time to retreat.

Register now via the link in the comments below.

09/10/2026

08/10/2026

Thank you to the amazing team at Zahraspa Bali for 2.5 hrs of pure bliss - 1 Hr of Aromatherapy, 30 minutes of Face & Head Massage & 1 Hr of Reflexology = A new me 🥰

07/10/2026

[ It's not selfish ]

I'm writing this post flying high above the clouds, as I head to Bali for the very first time ✈️ (How cool is in-flight Wi-Fi, right!?!)

I've always believed that to be considered a real Aussie, I would need to go on a Bali holiday... And, this is it!

After today, I will finally be a real Aussie 🩷

But first...

What is it about people at airports? The number of people who just push into what is obviously a cue without a care in the world just does my head in! Such rude behaviour! Thanks for letting me get that off my chest 🙂

Back to being on a plane, high above the clouds, on my way to Bali...

This is not your traditional family holiday, because it's just me. No hubby. No kids. This is me having time to step away from the day-to-day of running Private Practice Success Australia.

This is me saying YES to having the opportunity to reset, recharge and get re-inspired, so I can continue to help more people live the life they deserve and within the context of Private Practice Success Australia, that is YOU.

You, the practice owner who is also driven by making a difference.

You, the practice owner who sacrifices so much of yourself to do your purpose work.

You, the practice owner who gives way more than you ever get back in return.

Today, I want to remind you that it is NOT selfish to....

👉️ have time off without your family
👉️ take all the time you need to rest and recover
👉️ expect a business that delivers on your hard work
👉️ set boundaries and hold the line when these are tested
👉️ want more, even though others think 'you've made it'
👉️ expect reciprocity when you give so much yourself

Because YOU matter. Your health matters. Your mental health matters. Your dreams and desires matter. Your purpose, passion, vision and goals matter.

You MATTER. And I so appreciate the work you do each day to help the clients and community served by your private practice.

07/10/2026

The Objection List Advantage

Check out this soundbite or jump straight into Episode 88 of the Private Practice Success Podcast, where I break down the five areas an Objection List can impact in your practice.

🎧 Listen now on Apple or Spotify.