Private Practice Success with Gerda Muller

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As an Allied Health Private Practice Business Consultant, I help you build a Self-Running Practice, giving your more time and financial freedom, as you help more people in better and more effective ways.

Business ownership is a numbers game, even though I know for a lot of practice owners that idea can feel uncomfortable a...
02/06/2026

Business ownership is a numbers game, even though I know for a lot of practice owners that idea can feel uncomfortable at first and a bit like you’re being asked to become an accountant overnight.

One of the simplest changes I see in practice owners though is when they stop guessing and start tracking a small set of KPIs (yes, actual numbers… not just “it felt busy so it must’ve been a good week”).

Things like new client bookings, attendance rates, or even how many clients actually show up after they’re booked.

Once you can see that clearly, you stop relying on how the week feels and start working with what’s actually happening in the business. It makes it easier to notice patterns, spot gaps early, and adjust before suddenly you know it’s Friday and you’re wondering where the week went.

I usually suggest starting small. One KPI for your admin team, one for clinicians, and just track it consistently for a few weeks.

That alone can change how you make decisions day to day.

In this week's episode of The Private Practice Success Podcast, I am speaking directly to the practice owner who knows d...
01/06/2026

In this week's episode of The Private Practice Success Podcast, I am speaking directly to the practice owner who knows deep down that ‘business as usual’ isn’t working anymore.

Consider this…. Maybe your practice is ticking along, but it’s not really growing. Your revenue, profit, client numbers and even your personal income just feels like it's stuck. Yes, it might look ‘fine’ from the outside, but (again) it’s not growing.

Or maybe you’re on the other end of the spectrum. Here you are flat out, constantly dropping the ball, feeling like you’re the bottleneck in your business, and wondering how long you can keep operating at this pace.

Either way, my message to you in this episode is very clear:
Something needs to change, because this IS NOT sustainable.
This is why I'm unpacking what a real business breakthrough looks like (and why it’s not just ‘doing more’). l also chat about the sneaky ways that practice owners stay stuck - including fear of success - and challenge you to get honest about what’s really going on in your practice right now.

In this episode, you will learn (among others):
🏁 The difference between true ‘business as usual’ and being stuck masquerading as stable.

🏁 The warning signs that you’re operating in a way that isn’t sustainable (cue the overwhelm, guilt, constant bottlenecks, and being always behind).

🏁 Why many practice owners don’t need more strategies, but instead need the space to step off the hamster wheel and think clearly.

🏁 How fear of success can quietly keep you playing small (especially for female practice owners).

🏁 How to start creating your next breakthrough by shifting your thinking, your decisions, and the way you lead.

Who This Episode Is For:

✔️ Practice owners who feel stuck, overwhelmed, or like they’ve outgrown their current way of running the business.

✔️Owners who want to grow, but in a way that protects their time, energy, family, and long-term sustainability.

Listen now on:
🎧 Apple Podcast - https://bit.ly/PPSPodcastOnApple
🎧 Spotify Podcast - https://bit.ly/PPSPodcastOnSpotify
🎧 YouTube - https://bit.ly/PPSPodcastOnYouTube
🎧 Website - https://bit.ly/ThePPSPodcast

If you’ve been telling yourself that the solution to your current business challenges is to just push harder, then this episode is your reminder that the breakthrough you need might come from doing the opposite: stepping out, zooming out, and leading differently.

28/05/2026

When you’re a business owner, and EOFY is approaching next month…

It’s that moment where you open your numbers and account and just sit there for a second trying to decide if you’re ready for what you’re about to see… or if you need a coffee first (or possibly a holiday).

I see this a lot with practice owners. It’s not that people are bad with numbers, it’s just that the financial side of a business tends to get pushed down the list when everything else feels more urgent in the day-to-day.

But EOFY has a funny way of bringing everything back into view all at once right?

So take this as your sign today to start getting on top of it now, rather than leaving it until the last minute. Even setting aside a bit of time each week to organise things, review what’s sitting there, or clean up loose ends can make a massive difference, so you’re not scrambling later.

I know that you probably THINK you know, but do you really…?A pattern I often see amongst practice owners is uncertainty...
27/05/2026

I know that you probably THINK you know, but do you really…?

A pattern I often see amongst practice owners is uncertainty around where NEW clients are actually coming from.

Most practices usually have multiple marketing activities running all at the same time. Whether that be social media, Google ads, referrer networking, meta ads, community events or word of mouth.

The tricky part then becomes figuring out what is ACTUALLY working. A lot of things can FEEL like they’re helping, but which strategy is making the REAL difference. This is why tracking is so important to determine what’s actually bringing your clients through the door.

A simple way to start identifying what’s working is to add this simple question into your intake process:

“How did you first hear about us?”

Asking this easy question to not only new clients, but current clients will help make it a lot clearer about which referral sources are consistently present, where enquiries are originating, and which channels are hence worth more focus.

And, don’t forget to clearly delineate between referral source and first exposure.

For example a client might arrive with a GP referral, but their first awareness of your service could have come from a search online, a conversation, or a recommendation.
Both pieces are useful when you are trying to understand what is driving growth.

So if there are gaps in your diary right now, this is usually one of the first areas I would review instead of just doing MORE marketing.

If you want to delve a little deeper into this, check out Episode 72 of The Private Practice Podcast, which is titled “Where to Find More Clients” which you can find on Apple or Spotify in the comments below.

Here to help you build a practice you can’t stop smiling about 😍

From what I’ve seen, most practice owners don’t actually know what’s driving their enquiries, until they put in a concer...
26/05/2026

From what I’ve seen, most practice owners don’t actually know what’s driving their enquiries, until they put in a concerted effort to start tracking and reviewing their data. This allows you to notice patterns that won’t show up otherwise.

What surprises people most is that the “obvious” referral source isn’t always the one doing the heavy lifting. And in a lot of cases, something that hasn’t been given much attention could be doing more in the background than anyone realised.

So I encourage you today to take a closer look at your own data and see what’s actually there…. It may be different than what you are expecting.

The allied health landscape is changing rapidly.Funding reforms. Workforce challenges. Rising costs. Changing client exp...
25/05/2026

The allied health landscape is changing rapidly.

Funding reforms. Workforce challenges. Rising costs. Changing client expectations.

The question is: Will your business be ready?

This is why I am pleased to reveal our first Speaker Topic for the August 2026 Private Practice Business Intensive, which is titled ‘Future-Proof Your Allied Health Business’ and, given the importance of this specific topic, I will personally be delivering this one.

In what will be a super practical session, I will show you how to future-proof your allied health business by leading with clarity, not panic. You'll learn how to assess the opportunities and risks ahead, reconnect with your vision and purpose, and make strategic decisions that strengthen the long-term sustainability of your practice.

This is not going to be about fearmongering or doom and gloom. It's about facing reality with confidence, thinking like a CEO, and creating a business that can continue to thrive regardless of what the future brings.

If you're serious about building a resilient, profitable, and purpose-driven practice, then this is a session you won't want to miss.

So, if you’ve not done so already, now is the time to 🎟️ secure your ticket 🎟️ to the 2026 Private Practice Business Intensive before seats sell out (we still have around 19 spots left at the time of writing this). For more information or to get your ticket, check out the website in the comments below.

I can’t wait to welcome you to the 2026 Private Practice Business Intensive, so you too can build a practice you can’t stop smiling about 😍

23/05/2026

Do You Actually Know Where Your Clients Are Coming From?

Check out this soundbite or jump straight on over to this week’s episode of the Private Practice Success Podcast, where I talk about why it’s so important to be surveying your clients to understand exactly where your referrals are coming from.

🎧 Listen now on Apple or Spotify.

22/05/2026

When you finish the day as a business owner and realise nothing went off track…

It sounds small, but if you know, you know.

I hear this a lot from practice owners when they first come to me, that feeling of starting the day with good intentions, and then by mid-morning you’re already just reacting to a million other things that have just come up. So when a day actually doesn’t do that… It almost feels a bit strange….a little sus, right?

This feeling of “oh everything is running smoothly” can often feel out of reach or almost unfamiliar for many practice owners, but I’m here to tell you it's not unreachable, it is very much possible.

That’s the feeling I can help you achieve, a self-running practice that actually feels good to run, and one where you get to the end of a work day with a smile still on your face and think, “okay… everything is working as it should”.

21/05/2026

Where Do I Find New Clients?

Check out this soundbite or jump straight on over to this week’s episode of the Private Practice Success Podcast, where I break down the question every practice owner asks, “where do I find new clients?”. I’ll walk through the big picture of marketing, so you can start understanding what actually drives client growth in your practice.

🎧 Listen now on Apple or Spotify.

Are you sick and tired of hearing the same old content about building a business? Do you need a practical approach that ...
20/05/2026

Are you sick and tired of hearing the same old content about building a business?

Do you need a practical approach that can be applied to the restrictive and highly regulated allied health industry?

Are you sick of the bro-marketing approaches to client generation and are looking for an aligned, values-based approach to doing your purpose work?

If so, then you absolutely need to check out the 2026 Private Practice Business Intensive.

This is a 2-day, in-person event for IMPACT-DRIVEN group practice owners from all allied health disciplines.

The Business Intensive offers the perfect opportunity to dedicate 2 days out of your busy schedule to proactively determine the trajectory and, therefore, the outcomes of your business over the next 12 months.

This event has been carefully curated by myself. As a Clinical Psychologist, turned Group Practice Owner, turned specialist Allied Health Business Consultant, I know first-hand what practice owners need and want in order to create the business that finally gives them the flexibility and work-life harmony that made you start your practice in the first place.

I know how to take evidence-based business principles and adjust them to fit the highly regulated allied health and mental health industry. My Private Practice Success Model has allowed me to grow not one but two group practices from rock-bottom to consistent 7-figures (per location), allowing myself and my team to help more people in better and more effective ways.

After starting my PhD on the topic of "Psychologists as Practice Owners: Current Challenges, Coping & Success Predictors", I was appalled at the lack of support for allied health professionals going into private practice and, hence, decided to do something about it. This was the start of Private Practice Success Australia and at the 2026 Business Intensive you get to be part of the movement to uplift the Australian private practice industry.

So, if right now you are feeling overwhelmed, overworked and underpaid, then this event is the perfect opportunity to move towards becoming fully empowered and finally thriving.

Secure your spot at the EARLY BIRD RATE before 15 June 2026. For more information or to get your ticket, check out the website below in the comments.

I can’t wait to welcome you to the 2026 Private Practice Business Intensive, so you too can build a practice you can’t stop smiling about 😍

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Tanah Merah, QLD

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