Diamond Made

06/11/2013

Your restaurant is a business, and your goal is to make profit. But you don't have to do the hard sell on social media — oftentimes restaurants are overly promotional. While consumers love to hear about new menu items and special offers, they don't want to interact with anyone that appears too self-serving. Think about your brand and then try to find the right mix of promotions and special offers, education, customer service, engagement. Use a diverse set of content to establish and build your brand.

06/11/2013

If you're looking to build loyalty and keep people coming back, don't just give away your products. The best thing to do is respond to people, talk to them like they're your friends and show your appreciation for them. To customers, that's worth more than a free sandwich.

05/11/2013

Food not only tastes and smells delicious — it looks beautiful, too. Post pictures on Facebook of your dishes, because those "food p**n" pics are sure to make people salivate and get them in the door. Just make sure that the photos are appetizing because not all celphone photos of food turn out appetizing - even if it does look nice on the plate.

05/11/2013

Experiment with different times and codes to discover when people are more inclined to be driven to your restaurant by social media. You want to use it to enhance the influx of more diners, but to do so most effectively, you have to know when people are paying the most attention to you. An hour before any meal is good when stirring the minds and tummies of those who are staring at your hunger-inducing pictures.

05/11/2013

Restaurant trends are always changing so it is important that your fitout ideas are not only unique and new but that you continually refresh your fitout so that your restaurant is always considered fresh and a trendy. Read about some new things you can try out in your restaurant in this blog: http://ow.ly/quPXV

Restaurant trends are always changing so it is important that your fitout ideas are not only unique and new but that you continually refresh your...

04/11/2013

Your menu is an extension of your restaurant brand. If someone sees your menu in the window or online, they should get an accurate sense of what your establishment will be like, too. If the interior of your restaurant is sleek and modern, choose a clean design with a contemporary feel. You might pair an elegant, stylized restaurant with a black and white menu with script fonts. Family friendly environments frequently favour designs with warm tones—brown, yellow, red—and sans-serif fonts. As you browse through the Restaurant menus, you can save as many templates as you like.

04/11/2013

Restaurants are in a unique position in that someone could be a customer every single day. And while group deals and offering discounts might be good for a one-time promotion to increase Likes, you don't want to give too much away.

03/11/2013

Nobody expects a restaurant to always be perfect, but an honest response to negative feedback and quick offer to resolve the situation is what differentiates a good restaurant from a bad one. Be the one who has the initiative to reply with a willingness to work hard to regain trust.

03/11/2013

Unless you are a value-oriented business, a fastfood, loyal customers who have a true bond will usually return to your restaurant because of the food and service, not just because of the price. Therefore, it is better to give them incentives that involve extra food or better service.

02/11/2013

Remember that press releases can be good or bad for your restaurant. If your product is not consistently of good quality, press will only hurt you. Before you begin any public relations campaign, you should make sure your food and drinks are a good value and your restaurant management and operations are in order.

02/11/2013

Frequent customers already like your restaurant, and they are likely to come back and pay full price anyway. By offering them discounts, you are practically throwing money away. You do not want to give freebies to customers who would otherwise pay full price for the product.

01/11/2013

Getting press is probably the most effective way to market your restaurant. Do not make the mistake of spending all of your money on paid restaurant advertising, when a good PR campaign will bring a much bigger return on your investment.