Telos Product Development

Telos Product Development How many times have you said "I have an idea for an app/product?" but never had the chance to do anyt

Another facet of understanding user behaviour is in understanding influence and persuasion. If this is the first time yo...
07/12/2021

Another facet of understanding user behaviour is in understanding influence and persuasion. If this is the first time you have been exposed to this concept, your life is about to change forever - you will not be able to watch, see or listen to any marketing or business information without realising the powers of influence being used on you to persuade your attention and your money. Read more here

Another facet of understanding user behaviour is in understanding influence and persuasion. If this is the first time you have been exposed to this concept, your life is about to change forever.

I assumed up until recently that most leaders knew about the impact of learning styles but it seems that not as many peo...
02/12/2021

I assumed up until recently that most leaders knew about the impact of learning styles but it seems that not as many people know, or they did know, but they just hadn’t considered it for so long.

And because they haven’t considered it, they haven’t realised the effects that not considering learning styles has on them, their business, leading their marketing, leading their operations.

So what are the learning styles and why do I need to know about them?

This blog was written to help you to understand how learning styles can transform your business.

We know lots of people who can’t make decisions easily, even in simple situations like: “Should I have toast for breakfa...
27/11/2021

We know lots of people who can’t make decisions easily, even in simple situations like: “Should I have toast for breakfast or a bowl of porridge?”

And we know lots of people in leadership roles who can’t make a decision when it’s needed!

Are you one of them?

Are you a good decision maker? Did you know there is a pattern of success when it comes to making the right choice. Learn how here.

Ethnography is about taking your research to the next level, read all about it on the Telos Blog.
22/11/2021

Ethnography is about taking your research to the next level, read all about it on the Telos Blog.

Ethnography is about getting to a deeper understanding of your users and their behaviours, doing it as you are developing your product and seeing how their behaviours change as a result.

Do you see the world through the lens of logic? 1+1=2 right? I have a questions for you. How do you account for the time...
17/11/2021

Do you see the world through the lens of logic? 1+1=2 right? I have a questions for you. How do you account for the times when 1+1 = 5? In this blog I want to introduce you to the dark arts of behavioural economics. When you start applying the lens of "Psycho-logic" you'll never see the world in the same way again.

Behavioural economics is the study of psychology as it relates to the economic decision-making processes of customers.

We've written a blog on how to become a leader in your workplace (or anywhere else). If you're looking to take the next ...
12/11/2021

We've written a blog on how to become a leader in your workplace (or anywhere else). If you're looking to take the next step in your career, from doer to leader than this is the blog for you.

To successfully lead the people around you, you’ll need to apply influence in order to gain authority, and then maintain it through ongoing collaboration.

As your product grows and evolves, your focus lens of strategy evolves too. Your focus on value-delivery zooms in, your ...
07/11/2021

As your product grows and evolves, your focus lens of strategy evolves too. Your focus on value-delivery zooms in, your focus on competition zooms out and your ideas of innovation come from totally different perspectives, angles, and informs that you may not have thought about.

This blog helps give you the tools to keep your eye on the moving pieces, then to keep the business stakeholders informed about the adaptions whilst also supporting product marketing, go-to-market and operations.

Evolving your business product strategy to grow alongside the development of your product long after the initial launch phase.

Product Managers need to wear many hats and some come more naturally then other. Product Marketing requires a product ma...
02/11/2021

Product Managers need to wear many hats and some come more naturally then other. Product Marketing requires a product manager to shift their thinking outward, which isnt always easy. Find out how you can wear the marketing hat, and absolutely own it.

Product Marketing Strategy & Operations, otherwise known as ‘Go-To-Market’ is used to describe the activities of taking a new product to market.

Want to launch a successful product? Some make it look easy, how'd they do it? Read this blog to find out.
28/10/2021

Want to launch a successful product? Some make it look easy, how'd they do it? Read this blog to find out.

Implementing industry-leading mindsets & principles to transform the way you and your business manage a product during its launch and continual development.

The lean product principles will help you make the right product marketing decisions at the right time. In this blog, we...
23/10/2021

The lean product principles will help you make the right product marketing decisions at the right time. In this blog, we re-introduce Lean principles and explore practical ways to put them into practice.

The following product principles will help you make the right product marketing decisions at the right time. In this blog, we re-introduce Lean principles and explore practical ways to put them into practice.

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