Potato Sales & Marketing

22/07/2024

Mastering social media for business success ✨

Our CEO and digital strategist Chanelle will be hosting a 1-hour session in  Strathalbyn for Regional Development Australia. More info on the session below 👇

Date: Thursday 15 August 
Time: 9:15am
Location: 164 Dry Plains Rd, Strathalbyn

For most businesses, social media is an essential part of their marketing strategy. Social media platforms like Instagram, Facebook, Pinterest, and TikTok can help you reach new audiences, position your brand as a brand of choice, and drive website traffic and sales/leads. However, with the pace at which it changes, social media can be a tricky thing to keep on top of

What platforms are right for you? How often should you be posting? What should you be posting about? What's the difference between organic social media and paid social media?

These are just some of the questions I get, and all of these AND MORE will be answered in this session.

👉 Link in bio to grab your tickets! 👈

03/07/2024

Thank you to TAFE NSW for the opportunity to continue my learning journey. I've just received my SOA in Communication, Emotional Intelligence and Managing Teams. Go me!

Send a message to learn more

28/06/2024

Here's one for my hospitality friends.

A reminder of how important SERVICE is. An older relative walked into the hotel reception of a major brand that they have booked every year for visiting international guests. They asked to book two rooms for 11 nights over the new year period in this property, which is in a suburban area of Sydney and likely won't be full over that period. Total value around $6,000 for the rooms alone. My relative was told by the Receptionist to book online or call Reservations, that they weren't able to make the booking for the guests.

As English is not my relative's first language, they called me for help. I called Reception at the hotel, confused as to why a booking couldn't be made at the property. I was told they were no longer allowed to do that. I then called Reservations and after an extensive wait on hold, the recorded message told me that their agents were busy and directed me to book online.

I googled the nearest travel agent, called my relative back and told them to go to the agent to book the hotel - as well as the international flights - through that agent. The hotel group just lost a minimum of 20% of their accommodation income (not to mention 24 nights of F&B income) to travel agent commission. Simply because they wouldn't assist someone to make the reservation online, or dial the Reservations team my relative's behalf and support the booking process.

The travel agent that served my relative converted a quick and easy booking valued at over $22,000 because they offered service.

09/04/2024

The day your awesome client Tyoub Swimwear for Kids goes live with their amazing sustainable kid's swim nappies - with Chemist Warehouse no less!

(I had nothing to do with this win, but absolutely love celebrating the achievements of the amazing people I work with).

20/03/2024

Save! Discount! Sale! 50% off! I've got your attention, right?

Discounts in the hospitality industry can be a powerful tool to win new business. However, it's important to assess its impact within your overall strategy and ensure it doesn't negatively effect your brand integrity, the value of your product or your profitability.

Instead of slashing your rates, consider adding value to your package by offering something your competitors don't. Partner up with a local chocolatier to include a welcome gift in the room, allow guests to borrow board games, add a voucher for a drink at a local restaurant. The possibilities are endless, and they don't have to cost you. To brainstorm how to build packages that attract your target market, reach out for a complimentary brainstorming session.

19/03/2024

Sharing insights with Quest properties, alongside the amazing Hotel Photographer, Mauro Risch. Another incredible event hosted by the Quest Apartment Hotels team, and a bonus that it’s at the Zoo and we get to see animals!

18/03/2024

I read so many posts in business pages about social media reach declining, resulting in panicked business owners. For your business to be sustainable, it needs to do more than rely on social media to generate sales. Let's chat about how to put your eggs in a range of baskets, to ensure you aren't at the mercy of algorithms.

14/03/2024

On a recent weekend adventure to the beautiful town of Orange, I travelled through Lithgow and the picturesque Blue Mountains. Stopping in at the Visitor Centre (of course, because you can’t take the tourism out of this girl) I saw this gem. They say you learn something new every day!

12/03/2024

Sometimes, I see a marketing effort that makes me smile, stand and applaud. Well played Urban Brew Coffee Pods!

11/03/2024

Opportunities don’t just happen. They are created.

To kickstart opportunities within your business, click on the button below.

08/03/2024

Want to make a difference today? Beanies 4 Brain Cancer are back and they're the perfect way to keep your precious head warm this winter. As well as that, every dollar raised supports the incredible researchers at Brain Cancer Centre to find a cure.

Shout For Good

07/03/2024

Super grateful for the fierce women who've fuelled my journey! 💪 Cheers to the mentors, collaborators, and trailblazers who've shaped my career and business. Thank you.