Amanda Davies

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Amanda Davies Welcome! My team and I believe your business needs to earn big, so you can go big. But we also help you develop into the impactful leader you were born to be.

Depth Psychology | Shadow Work - Guiding you through the underworld & the rise.

🗝️ Turn your inner gold into your life’s work

Awaken the parts you buried beneath conditioning & survival identities - reclaim power, purpose & freedom. I'm Amanda Davies, Psychologist and award-winning business mentor, founder of Light Purpose Living.

➡️ Our mission is to serve and support over 1 million purpose-driven, female business leaders across the globe. But here's what a lot of people miss: business growth always starts at the top with you, the Founder. We help you catapult your business using the power of social media, authentic growth strategies and smart marketing. You're here because your business lights you up. You're smart, driven and fiercely committed to creating the success you dream of. You have a clear vision for your life and business. But one thing isn't clear: HOW to get there. That's where we come in.

➡️ Clients include: multi-billion dollar global brands with high public visibility; new and emerging female-led start-ups, CEOs and Founders. Featured in:

▶️ The Times
▶️ The Guardian
▶️ The Telegraph
▶️ Yahoo! Finance
▶️ The Debrief
▶️ The Daily Mail
▶️ Huffington Post
▶️ Mind Body Green
▶️ Medium

Awards:

▶️ Finailst in the National Business Awards UK - new entrepreneur of the year category 2017

▶️ Winner of the SME Awards in the category of "Leading Business Mentor" 2019

Get Started:

You're welcome to book a Business Design Call with my team and I via the 'Contact Us' button on the cover photo. Talk soon. Amanda

FREE WEBINAR TO GROW & SCALE YOUR ONLINE BUSINESS --> https://joinnow.live/s/zyRf9a

16/10/2026

Remember that time when psychology became so desperate to be seen as a science, it forgot about the soul?

Yeah, I think we’re done with that model 🫠

13/10/2026

Ever notice how women are taught to “be good” and “play fair” in a world that isn’t always… fair? 😉

… and of course the irony is we’re penalised for it, or left behind in some way because of it.

We have an enormous opportunity to affect change in the world (and in our lives) but it won’t happen through an army of repressed Good Girls or Spiritual Bypassers.

So let’s roll up our sleeves and explore the nuance…

The nuance of holding both Fairness AND Power.

Integrity AND Leverage.

Goodness AND Clout.

These are the gifts of the Shadow Feminine.

🌚

What happens in your body when you step into wielding Clout, or Influence, for instance?

Do you recoil? Do you shrink into over-accommodating everyone else? Do you slip into a guilt spiral?

What about when you show your teeth?

Share your thoughts below! 👇🏼

The devil is in the disowned details 😈:: The parts you that fell unconscious long ago...:: The qualities you judge or en...
11/10/2026

The devil is in the disowned details 😈

:: The parts you that fell unconscious long ago...
:: The qualities you judge or envy in others.
:: The desires you’ve buried that you pretend not to own.
:: The power you’ve convinced yourself you don’t have.

Your Shadow knows all sorts of things about you that you haven't discovered yet 😉

This is what I love about psychodynamic coaching... understanding the deeper forces that keep people stuck, so we can create change that actually lasts.

The patterns we keep repeating, the feelings we struggle to make sense of, and the things our bodies know before our minds catch up...

It’s this deeper way of understanding ourselves and others that sits at the heart of the Psychodynamic Coach Academy.

✨ Early bird enrolment is now open for our 16-week internationally accredited training.

- Class starts 9 November

- $1,500 in savings are now available for a limited time.

DM me the word 'SHADOW' and I'll personally send you a copy of our free Training Guide.

"This work has felt like finally coming home to not only the work, but to myself." ✨✨As a business coach, I helped clien...
11/10/2026

"This work has felt like finally coming home to not only the work, but to myself." ✨✨

As a business coach, I helped clients build 6 and multi 6-figure businesses from the ground up... but none of that comes close to a client saying "I've finally come home to myself".

What this really means is integrating the Unlived Self.

You see, somewhere along the way, the Shadow became conflated with 'darkness'.

Evil twin territory.

A dark femme Instagram aesthetic.

But it's been twisted.

The shadow is what exists IN THE dark. What is literally hidden.
.. and the vast majority of what's hidden in the dark are the gifts of the Unlived Self.

That's the journey we go on together.
..

The doors to the next round of the Psychodynamic Coach Academy are now open for early bird enrolment.

🔥 Class starts 9 November.
🔥 $1500 off tuition for a limited time.
🔥 Extended, interest-free payment plans available.

DM me the word 'CLASS' and I'll share our free Training Guide with you.

29/09/2026

You had to become someone.

We all did 🤷🏻‍♀️

A certain kind of daughter. A certain kind of woman. A certain kind of successful person. A certain kind of partner.

… but in becoming her, what got edited out? ✂️

What about the desires, instincts, qualities and possibilities that didn’t fit?

They fall unconscious.

The best part? They may be exactly what your next chapter is asking you to reclaim.

Sometimes we forget the shadow is 90% pure gold🏺

15/09/2026

I’ve noticed a lot of coaches love talking about the shadow like it’s some kind of secret enemy that’s trying to sabotage your life from behind the scenes ⚔️

Well I have news:

Your shadow isn’t a secret enemy.

👉 Your client’s shadow isn’t a secret enemy either.

As a practitioner, part of our role is to remember the shadow carries hidden aspects of our clients they haven’t learned how to consciously own:

The power they suppress.
The anger they disown.
The ambition they’re afraid to embody.
The voice they learned was too much.

Here’s the other thing…

You’ll know when the shadow is present, because when those qualities can’t be consciously expressed, they will find another way out.

They slip out sideways 🕳️

Learning to recognise this in our clients completely changes what you see and hear in the room!

… you develop a type of second-sight as you see beneath the presenting issue or story.

Meaning, you can better address what’s actually happening and guide the client towards a better outcome.

👉 This is why your psychological understanding matters as a practitioner.

That behaviour you’re seeing? It may be telling you something the client doesn’t yet have the language to say.

Recognising what’s moving underneath the surface is a game changer.

Want to develop this kind of understanding in your practice?

DM me GUIDE and I’ll send you the curriculum for the next round of the Psychodynamic Coach Academy starting November 9. ✨

13/09/2026

Let’s talk Psychic Inflation 🎈

It happens when we become overly-identified with the spiritual self…. the conscious, awakened, intuitive, ‘higher’ version of who we believe we are.

On one level, this sounds like growth, right?

But unless with temper our ‘ascended selves’ with sincere integrative work, the Ego can become very fat, very bloated, very… rotund 😉

With this in mind, Jung gives us a more curious question to chew on: what happens to everything that doesn’t fit the image of who we’re becoming?

It slips into the shadow.

Here’s the twist: the shadow may be the most ordinary, human parts of us!

The anger.
The limitations.
The neediness.
The primal urge.
The WILL.
The parts that don’t feel particularly clever or evolved…. That almost feel ‘beneath us’.

This is why as grounded practitioners and space holders, we need to understand the terrain of psychic inflation.

We need to discern when a spiritual identity (or any identity for that matter) has begun to organise the psyche of a client.

Because from a psychodynamic perspective, that’s where the work truly begins.

(… and, of course, to notice when we’re doing the same thing) 😉

What have you noticed about this?

Let’s discuss in the comments👇🏼

10/09/2026

The helping professions are about to change…

Perhaps not in the way you think 👀

All of the spiritually-forward coaches and lightworkers love to talk about “ushering in the next evolution in consciousn...
08/09/2026

All of the spiritually-forward coaches and lightworkers love to talk about “ushering in the next evolution in consciousness” as if it’s some kind of future state of humanity.

Well guess what? That evolution is upon us NOW.

The gritty, in-the-trenches work has already begun.

The real question is whether as coaches and practitioners, we are equipped to hold the magnitude of what’s coming down the pipeline.
..

Episode 120 is now live 🎙️

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Sydney Harbour
The Rocks, NSW
2000

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