Amanda Davies

Amanda Davies Welcome! My team and I believe your business needs to earn big, so you can go big. But we also help you develop into the impactful leader you were born to be.

Depth Psychology | Shadow Work - Guiding you through the underworld & the rise.

šŸ—ļø Turn your inner gold into your life’s work

Awaken the parts you buried beneath conditioning & survival identities - reclaim power, purpose & freedom. I'm Amanda Davies, Psychologist and award-winning business mentor, founder of Light Purpose Living.

āž”ļø Our mission is to serve and support over 1 million purpose-

driven, female business leaders across the globe. But here's what a lot of people miss: business growth always starts at the top with you, the Founder. We help you catapult your business using the power of social media, authentic growth strategies and smart marketing. You're here because your business lights you up. You're smart, driven and fiercely committed to creating the success you dream of. You have a clear vision for your life and business. But one thing isn't clear: HOW to get there. That's where we come in.

āž”ļø Clients include: multi-billion dollar global brands with high public visibility; new and emerging female-led start-ups, CEOs and Founders. Featured in:

ā–¶ļø The Times
ā–¶ļø The Guardian
ā–¶ļø The Telegraph
ā–¶ļø Yahoo! Finance
ā–¶ļø The Debrief
ā–¶ļø The Daily Mail
ā–¶ļø Huffington Post
ā–¶ļø Mind Body Green
ā–¶ļø Medium

Awards:

ā–¶ļø Finailst in the National Business Awards UK - new entrepreneur of the year category 2017

ā–¶ļø Winner of the SME Awards in the category of "Leading Business Mentor" 2019

Get Started:

You're welcome to book a Business Design Call with my team and I via the 'Contact Us' button on the cover photo. Talk soon. Amanda

FREE WEBINAR TO GROW & SCALE YOUR ONLINE BUSINESS --> https://joinnow.live/s/zyRf9a

First comes the deconditioning from the mainstream.Then comes the deconditioning from the mainstream personal developmen...
21/05/2026

First comes the deconditioning from the mainstream.

Then comes the deconditioning from the mainstream personal development community.

This could technically be 1000 slides, but let's start with 8 šŸ¤·ā€ā™€ļø

šŸ‘‰ I’ve stayed in rooms that didn’t welcome me.I’ve stayed in relationships that didn’t truly love me.I stayed in places ...
18/05/2026

šŸ‘‰ I’ve stayed in rooms that didn’t welcome me.

I’ve stayed in relationships that didn’t truly love me.

I stayed in places I didn't belong longer than I should have, because I truly hoped something would shift - within me, or the outside.

… and I identify as a ā€œfighterā€.

šŸ”„ But it was deeper than that.

The truth is, it all felt familiar on some strange, very far-away level that I couldn’t quite grasp at the time.

There was an instinct to leave.

… but also an impulse to stay.

Both were very real.

The uncertainty on the other side of leaving the places you don't belong can feel far scarier than the familiar prison you’re used to.

But that other side? That’s where the light is too ✨

The light of being in a relationship where love overflows… forces us to confront a fear of surrender and trust.

The light of being in a room where people actually see you… forces us to confront a fear of visibility.

There’s an edge to the light ✨

… but that edge is where the soul grows.

16/05/2026

It gets like that 🌚

Most self-improvement work helps people to::: Think better thoughts. :: Set better goals. :: Push through.:: Feel their ...
15/05/2026

Most self-improvement work helps people to:

:: Think better thoughts.
:: Set better goals.
:: Push through.
:: Feel their feelings.
:: Optimise and "hack" the human condition.
.. but it's like offering someone a Bandaid when frankly, they're bleeding out all over your carpet.

It can kinda help in the moment, but ultimately it doesn't get to the survival-identity and conditioning that's secretly running the show.

šŸ‘‰ What we need is to get to the root.
.. and the only way we can do that is by redrawing the map of what truly transforms people at the level of the psyche.

Episode 114 of my podcast gets to the heart of this very issue: "Self Improvement and the Missing Map of the Psyche".

It's now live.

We expect our soul calling to arrive fully formed and perfectly packaged šŸŽInstead, it arrives as breadcrumbs scattered t...
08/05/2026

We expect our soul calling to arrive fully formed and perfectly packaged šŸŽ

Instead, it arrives as breadcrumbs scattered throughout our life.

I've learned the soul speaks in niggles, nudges, lingering dissatisfaction, synchronicities, dreams, and encounters...

There’s always more to it. Yet most practitioner-level training only ever teaches us skim the surface... or, gives us an...
05/05/2026

There’s always more to it.

Yet most practitioner-level training only ever teaches us skim the surface... or, gives us an over-simplified map to navigate by.

šŸ‘ To see the invisible is to really see your clients':

Psychic architecture
Shadow patterns
Hidden gifts and potential
Archetypal energetics
Intelligence coded within the body
Connection to the symbolic and imaginal realm

šŸ‘ This is the Second Sight I refer to in my work and it’s something I’m excited to weave through my coach trainings and certifications.

šŸ‘ It’s architectural and intuitive.

šŸ‘ Grounded and psychospiritual.

… and most importantly, it leads our clients into deeper levels of change and transformation.

Where to find out more?

I recently created a 2.5hr Professional Briefing for coaches and practitioners called:

ā€œWhat Every Coach Needs To Understand About the Shadowā€.

šŸ‘ (The unseen).

For a limited time, it’s available for $27.

Start there.

{Living Alchemy} āš“ļøYour favourite salty old sea goat turned 45 this week… … and what better way to celebrate than on a b...
09/01/2026

{Living Alchemy} āš“ļø

Your favourite salty old sea goat turned 45 this week…

… and what better way to celebrate than on a boat, eating, and exploring the old Sydney observatory šŸ˜

Many of you know this past year has been life-altering for me.

44 had me walking between worlds - packing up 18 years in the UK and returning to the country that made me. A move I always felt I’d make one day, but one that suddenly carried a sense of urgency.

As my external world demanded logistics and stamina, my inner world cracked open even further - synchronicities, vivid dreams, unusual encounters, new teachers.

Holding two worlds at once has been intense and sometimes painful.

There was grief in leaving somewhere my soul feels so at ease and fed… and at the same time, deep certainty about what’s next in this fiery new chapter.

A death–rebirth isn’t poetic while you’re inside it šŸŒ€

It feels as if your psyche is being rewired while you’re still trying to live in it… like you’re turning to goo in the cocoon, and there’s absolutely f/uck all you can do about it once higher events are set in motion.

šŸ§œā€ā™€ļøšŸ But this is sea-goat territory - the work of the alchemists…

… taking what’s intangible and goo-like, and re-casting it into form, and real-world change āš“ļø

I’m still in the middle of it all, and imperfectly flailing most of the time. But remembering what steadies me has been a game changer and I encourage anyone going through a rebirth to find *your* grounding principles…

What steadies me isn’t surrender (sorry, self help gurus) - but devotion ✨

… purpose, service, showing up to work I love, investing in clients I adore, and creating daily.

Living alchemy ✨

Despite everything this year asked of me, I know I’m aligned with what’s next - the expansion into bigger more uncomfortable spaces, the love, and the work that keeps widening and deepening.

I’m here.
And I’m slowly emerging.
Let’s see what 45 brings.

AD x

02/01/2026

Here šŸ‘‡šŸ¼

The dreams we keep circling;
The goals we desire;
The confidence we crave to start the next chapter…

šŸ‘‰ People believe that to get there, they just need a better strategy, more mindset work, or to work harder on their affirmations and ā€œself beliefā€ā€¦

But truly, it all starts with integrating your Golden Shadow ✨

The Shadow is full of our dark, messy, and unpalatable parts… that’s true.

šŸ‘‰ But the VAST majority of what’s buried in our shadow is our splendour…

Our utter magnitude, and unique gifts.

Along with:

✨ Our creative fire
✨ Our divine entitlement to take up space

Jung himself said: ā€œOur suffering comes from our unlived life - the unseen, unfelt parts of our psycheā€.

So imagine what’s possible when you begin to SEE & FEEL those unlived parts?

āš”ļø Suddenly you FEEL your own electricity…

šŸ‘ļø Suddenly you SEE your own brilliance…

… and then you get to live accordingly.

…

In 2026 we no longer exile our bigness… we bring it to the ballroom šŸ˜‰

šŸ‘‘ The next round of the Psychodynamic Coach Academy begins in March.

Waitlist now open - details and šŸ”— in bio.


Video credit: @ poudrelumiere

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The Rocks, NSW
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