Amanda Davies

Amanda Davies Welcome! My team and I believe your business needs to earn big, so you can go big. But we also help you develop into the impactful leader you were born to be.

Depth Psychology | Shadow Work - Guiding you through the underworld & the rise.

🗝️ Turn your inner gold into your life’s work

Awaken the parts you buried beneath conditioning & survival identities - reclaim power, purpose & freedom. I'm Amanda Davies, Psychologist and award-winning business mentor, founder of Light Purpose Living.

➡️ Our mission is to serve and support over 1 million purpose-

driven, female business leaders across the globe. But here's what a lot of people miss: business growth always starts at the top with you, the Founder. We help you catapult your business using the power of social media, authentic growth strategies and smart marketing. You're here because your business lights you up. You're smart, driven and fiercely committed to creating the success you dream of. You have a clear vision for your life and business. But one thing isn't clear: HOW to get there. That's where we come in.

➡️ Clients include: multi-billion dollar global brands with high public visibility; new and emerging female-led start-ups, CEOs and Founders. Featured in:

▶️ The Times
▶️ The Guardian
▶️ The Telegraph
▶️ Yahoo! Finance
▶️ The Debrief
▶️ The Daily Mail
▶️ Huffington Post
▶️ Mind Body Green
▶️ Medium

Awards:

▶️ Finailst in the National Business Awards UK - new entrepreneur of the year category 2017

▶️ Winner of the SME Awards in the category of "Leading Business Mentor" 2019

Get Started:

You're welcome to book a Business Design Call with my team and I via the 'Contact Us' button on the cover photo. Talk soon. Amanda

FREE WEBINAR TO GROW & SCALE YOUR ONLINE BUSINESS --> https://joinnow.live/s/zyRf9a

02/09/2026

Sometimes the woman who wants to be seen is in conflict with the woman who learned to hide 👀

Hint: both of these women are you 😉

Most people believe that a fear of visibility will be resolved by “pushing through”, thinking positive, or simply being more consistent.

But when there’s an internal conflict **underneath** the fear, those strategies rarely get to the root of it.

One part of you wants the visibility, the voice, the 💰 and the impact…

Yet another part sneakily has one foot on the brakes…

This is the Shadow of Visibility.

… and it’s exactly where we go inside Shadow Medicine.

A 6-week LIVE journey into Shadow, Story, Soul and embodiment for women ready to become more visible, powerful and fully expressed in their work and life.

Starts 14 September.

When you can't consciously use your power and authority, your Shadow will absolutely use it for you 😉Remember - the Shad...
01/09/2026

When you can't consciously use your power and authority, your Shadow will absolutely use it for you 😉

Remember - the Shadow *wants* to be seen.

It *wants* to be integrated.

So sometimes it will reveal itself in twisted, roundabout ways in the hope you'll finally notice it.

Super clever. Super tricksy.

Episode 119 out now.

A xy

27/08/2026

Authority is one of those push-pull topics, where we know it’s important, especially in business - yet we resist it.

Learning to wear the “crown”?

Can feel so awkward and even a little taboo… 👑

Especially when you’ve spent years being the helpful one, the collaborative one, the inclusive one, the clever one behind the scenes…

Then suddenly in your business, you’re being asked to stand up, take your place, share your voice, make sales, and let people look at you 👀

There is so much unconscious material lurking around power, influence, certainty and the right to take up space.

So much, in fact, that it often slips out sideways 😉

That’s where things get spicy.

I get into it in Episode 119 of my podcast: “When Your Authority Sits in the Shadow, It Comes Out Sideways”.

Have a listen and tell me what you notice about your own relationship with authority.

A x

The Headless Goddess is what happens when we become really good at being the Good Girl, High Achiever, Caregiver, Self-S...
24/08/2026

The Headless Goddess is what happens when we become really good at being the Good Girl, High Achiever, Caregiver, Self-Sacrificing Wife, or Helpful Mentor...
.. all while subconsciously cutting away the secret, powerful parts of us that don't fit.

But the tricksy thing about disowned power?

It just goes underground.

Until every now and then, it slips out sideways through anger, envy, desire, intensity, coldness, rebellion… or a sudden “WHO THE HELL IS SHE?!” moment 😉

The point isn't to "get rid of" these unruly parts. It's to bring them back into relationship with the rest of you.

You see, that's the Headless Goddess in full effect...
.. all parts are there, but they're no longer in conscious relationship with one another.

So the real work is in reattaching your head.

We do that by becoming available to your full, delicious, contradictory range, and letting the parts you've kept in the shadows have a seat at the table.

This is some of the territory we'll be exploring inside Shadow Medicine 🌚

More on that soon.

23/08/2026

👉 The women most drawn to shadow work are often the ones who resist it the most.

Which is ironic because:

:: They read Jung.
:: They love dreamwork.
:: They can name their patterns.
:: They’re fascinated by the unconscious, spirituality, personality, healing (and all the mysterious territory in between)!

But here’s the trap:

You can become very good at understanding your shadow while remaining totally defended against actually being transformed by it.

(Read that again) ⬆️

The kind of shadow work I guide my clients through has nothing to do with performative ego deaths, discovering your “dark side”, or any kind of uncontained cathartic emotional releases.

Shadow work in my spaces actually asks something much more destabilising of you:

👉 Can you loosen your grip on who you *think* you are long enough to discover what else is there?

That requires you to move like water 🌊

To become permeable and curious around your own edges.

Gentle enough to listen, and surrendered enough to be completely floored by your own enormity.

That’s the kind of shadow work we do inside Shadow Medicine.

We begin 14 September.

20/08/2026

Here’s What Personality Tests Don’t Tell You 👇🏼

The more I work with the subconscious, the more obvious it becomes that personality tests, your enneagram etc are wildlyyy incomplete.

They can only ever measure what you report about yourself ie., what you *consciously know*.

That can feel helpful and maybe even validating in the moment…

But what about your Shadow?

That doesn’t get reported, because by its nature, you can’t see it 🤷🏻‍♀️

This is where the conversation becomes super interesting…

Because those hidden traits are often the EXACT medicine you need as you move into your next big life chapter.

Qualities like:

Sensitivity
Power
Intuition
Wild Creativity
Authority
Rebelliousness

(To name a few - everyone will be different).

🤔 But here’s the thing: you may not recognise these qualities as “you” (yet).

Especially if you spent years developing a personality around being sensible, logical, capable, agreeable, reliable, or high achieving.

This is why I’m much less interested in helping you optimise what you already know about yourself. Instead, I’m here to take you on a magic carpet ride into discovering what’s been edited out 😉

When those forgotten parts start coming back online, something very curious and very real happens… you begin showing up boldly, and more fortified in the truth of who you are.

You begin attracting the right people.
You stop performing for others.
You begin magnetising opportunities.
Abundance flows…

…

This is the exact territory I’m heading into with the launch of Shadow Medicine over the coming weeks.

Together we’ll explore what lives underneath your personality, what you’ve learned to keep out of view, and what becomes possible when you start bringing those parts forward 🌑 #

Hint: sometimes the next version of your visibility requires a part of you that your current personality never learned how to show.

Visibility means becoming unrecognisable to the people who think they already have you figured out 👀That’s exposing.When...
19/08/2026

Visibility means becoming unrecognisable to the people who think they already have you figured out 👀

That’s exposing.

When you step out of the spiritual closet, and start putting your new work, creative ideas, and ambitions into the world, people who already know you will likely see a different side of you.

- You may be more opinionated than they expected.

- More ambitious.

- Bolder.
- Weirder.
- More woo.
- More willing to take up space.

…and suddenly, the old version of you doesn't quite fit their narrative anymore.

That's when things get interesting.

That's when you get all jammed-up.

That's when you start spinning.

😉

I unpack this in Episode 118: "The Roles We Play, and The Shadows Beneath Them".

This is the territory I’ll be exploring deeply over the coming weeks as we move towards the launch of Shadow Medicine which starts 14 September.

Together we’ll explore the hidden parts that slip out sideways, the unconscious patterns, the things we’ve learned to edit out, and what happens when they start asking to be seen...

“Just out here becoming my best self”… 👇Yeah, this one sets off my spidey-senses.BEST SELF is one of the most overused t...
19/08/2026

“Just out here becoming my best self”… 👇

Yeah, this one sets off my spidey-senses.

BEST SELF is one of the most overused terms in the self-improvement industry... and although it’s super well-intentioned, it almost always points to something along the lines of becoming:

More confident
More resilient
More polished
More organised
More successful

Etc.

👉 So here's the big question:

What if we're spending years perfecting the conscious self we know… while the most interesting parts of us remain completely out of sight?

Many of the traits you’ve spent years polishing (with the help of your favourite celebrity coach 😉), may be the ones that helped you become successful, lovable, safe, needed or respected.

They’re real and, of course, they’re yours...

But what did they leave out?

:: The wildness behind the nice one.

:: The vulnerability behind the capable one.

:: The powerful authority behind the agreeable one.

:: The bold desire behind the good one.

… and here's where this gets really interesting:

👉 What remains out of sight psychologically, often becomes what remains out of sight in our lives more generally.

👉 The parts of you that are difficult to access on the inside, can also be the parts you struggle to express, embody and make visible on the outside.

…and yet those hidden parts may be carrying the very qualities your life is asking you to bring forward.

(Especially in your business, career or relationships).

🌚 This is the terrain I guide you through.

There’s medicine in going beneath who you think you are and bringing more of what’s there into the light.

I started unpacking all of this in Episode 118 of my podcast: "The Roles We Play, and The Shadows Beneath Them".

… and over the next few weeks, I'm going deeper into this territory as I lead into Shadow Medicine, my live 6-week journey beginning September 14.

This is where it gets interesting.

13/08/2026

When you can’t consciously use your power, your shadow will use it for you…

… and it’ll likely come out sideways 👀

The People Pleaser who explodes out of nowhere…

The Nice Guy who turns passive aggressive…

🤫

When your BITE goes unintegrated, it does strange things…

Ready to go deeper?

🎙️ Episode 118 of my podcast is now live!

“The Roles We Play and the Shadows Beneath Them”.

Go check it out - link in the usual place x

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Sydney Harbour
The Rocks, NSW
2000

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