Regional tourism development strategists
Event resilience specialists
Empowering regional communities
WHAT WE DO
- Strategic destination development planning
- Event revitalisation and development planning
- Regional event planning
- Visitor servicing reviews
- Industry capacity building and mentoring
- Experience development planning
- Tourism and event grant writing
- Tourism award submiss
ions
- Destination and event marketing planning
WHO WE SERVE
- Local Government
- Tourism organisations
- Event organisers
- Tourism operators
Tilma Group helps regional and rural communities work smarter in growing their local visitor economy. Big-picture thinkers with over 15 years’ experience across the tourism industry, Tilma Group connects the dots holistically in strategic planning that focuses on getting the implementation right in
• product and experience development
• industry capacity building
• brand and marketing
• visitor servicing
• events
Tilma Group brings stakeholders together and equips them with the know-how and tools to create a sustainable local tourism industry that ensures the future growth of the community. Tilma Group has grown since humble beginnings in 2008 to become one of Australia’s most respected regional tourism and event agencies. Led by managing director, Linda Tillman, the consultancy services clients across regional and remote Australia from its base in Toowoomba in southeast Queensland. Team Tilma is committed to building the strength and sustainability of regional and rural communities. If there was a gold sticker for the ‘person most passionate about tourism in regional and rural Australia’, Linda Tillman should get one. Linda has worked in tourism, events and marketing for 15 years, from studying a Business (Tourism) degree in Lismore, to travelling around Australia for three years working in tourism, becoming CEO of Riverina Regional Tourism, launching her own agency, and even supporting the redevelopment of the national tourism awards in Vanuatu. Linda is a regular presenter at tourism and event conferences and was on the board of Australian Regional Tourism from 2012-2019. There is no doubt that Linda’s experience working in the local government and private sectors has given her insight, knowledge and understanding of the tourism industry on a local, state and national level. In addition to her experience, Linda’s sixth sense is her ability to spot opportunities and guide organisations, tourism operators and events on how to leverage those opportunities for the good of the whole community. Tilma Group is proud to work with everyone from ‘two-man towns’ to bustling regional centres to drive the exciting growth of the tourism industry off the beaten path - and deliver exceptional results.
“[Tilma Group] have gone above and beyond expectations. They have provided a far more detailed and region-wide report than what was in the scope, and in doing so have painted a very ambitious and exciting vision for visitor servicing across [our region]. This document will provide a great lobbying platform to expand and increase our visitor servicing across the region and service the customer in the best way possible.”
- Stephen Schwer, Chief Executive Officer, Tourism Central Australia
Tilma Group’s rEVENTS Academy supports the revitalisation and viability of regional and rural festivals and events. A 10-module course to build the skills of event committees, rEVENTS Academy is the affordable way to use the expertise of Tilma Group with our templates, toolkits and webinars.
“A measure of success for me is that at our recent AGM, we were successful in filling three executive positions and twelve sub-management positions out of fifteen. It clearly shows the confidence people now have in an association that is being run a professional level, with procedures, KPIs, operation manual and flow charts to assist. Without this level of professionalism, I believe we would still be floundering.”
- Kim Boyter, Goomeri Pumpkin Festival. MISSION
Tilma Group provides pragmatic and tailored strategic planning and capacity building for tourism, destination marketing, and events, delivering innovative ideas with clear objectives and measurable results. More than just strategic planning, we support clients in activation, and celebrating successful outcomes! TILMA VALUES
WE DO IT TO SEE OUTCOMES
Our passion is seeing regional communities get great outcomes from their investments in tourism. WE ARE DOWN TO EARTH
Team Tilma is born and bred in rural Australia. We celebrate the uniqueness of regional communities, understand your frustrations and opportunities, and speak your language. WE ARE BIG PICTURE THINKERS
Thinking globally as well as locally, not only are we in touch with the fabric of regional communities, but Tilma Group is always looking at the bigger picture. We are on top of the latest trends, have access to cutting edge tools and up-to-date industry innovation. WE ARE FULL OF BEANS
We’re not sure if it’s the fresh country air, the morning sun rising over sunflower fields or the hearty country brekkies, but our team of go-getters jump out of bed each day ready to take on big challenges and put in 100% every step of the way! WE ARE INSPIRED
Team Tilma lives and breathes regional tourism, marketing and events. We attend festivals to talk to the volunteers and go on holidays to get some work done! There’s no doubt about it, we’re passionate and we’re proud of it. WE ARE THE PERFECT AMOUNT OF CRAZY
As the quote goes, ‘Here’s to the crazy ones, the rebels, the misfits, the square pegs in the round holes.’ At Tilma Group, we have just the right balance of common sense to curiosity, focus to free-thinking, and intuition to imagination. WE KNOW OUR STUFF
Tilma Group is an experienced team of highly-skilled over-achievers who are committed to not just deliver on your goals, but blow them completely out of the local watering hole.
