10/10/2025
Overusing hashtags on Facebook has reduced post reach for years, but it’s now official; hashtags just aren’t needed on most platforms anymore. Algorithms rank content on far more meaningful factors these days.
At EAT Digital, we strongly recommend skipping hashtags on Facebook altogether. They tend to clutter posts and don’t provide any real performance boost.
It's official. Stop using hashtags. 😆
Ha! Okay, not exactly 100% 'official' just yet... but check this out:
Instagram, X (Twitter), and TikTok have started phasing out hashtags stating that they are no longer necessary for discovery.
And we can assume if Instagram is doing this, so is Facebook... even though there is a prompt to add hashtags to every post. So maybe it's early days yet for FB.
Truth is, the hashtag was a tool created BY the people, FOR the people.
Now all the social networks are 'taking back control' of content distribution.
Their AI-powered algorithm simply analyzes ALL other aspects of your post, the caption, your bio, etc. etc. The algos handle discovery for you. I guess it makes sense now, eh?