I enable founders, thought leaders, global companies, and high-profile individuals to escape from the cut-throat combativity of surviving in a red ocean to thrive in a blue ocean of untapped markets, industry disruption, and unlimited profitability.
➽ WHAT DO I DO? I help clients distinguish themselves in crowded markets by offering unprecedented value to their audience. By meeting people where they are, I reposition, rebrand, and reinforce individuals and companies with an arsenal of skills and tools to scale, transform, pivot, or launch their businesses and careers―while staying true to their values and brand.
➽ MY STORY
After an experience-rich corporate career, including a pivot from stockbroking to law school, I leapt into entrepreneurship by purchasing an existing, tiny (6x6m2) cake store in Balmain, NSW. After investing a small fortune in a low-quality wedding cake, I identified an untapped gap in the market for a top-end cake retailer supplying custom-designed celebration cakes. Equipped with a blue ocean strategy and no prior knowledge of the cake industry, I turned a little-known cake store into a 7-digit, #1 nationally and globally recognised brand. Dubbed “Queen of Cakes” and “Cakemaker to the Stars,” I built a Rolodex of megastar clients including Nicole Kidman, Keith Urban, Molly Meldrum, Celine Dion, Rihanna, Katy Perry, John Travolta, and Lady Gaga. My world-class one-of-a-kind edible art forms crossed international borders throughout Australia, Europe, the United States of America, and South America. I also starred in a Planet Cake TV series―one of the 1st baking reality shows ahead of MasterChef and MKR―airing in 30+ countries by BBC.
➽ OTHER HIGHLIGHTS:
― Published 5 best-selling books.
― Finalist, EY’s Entrepreneur of the Year Award.
― Built the largest cake decorating school in the Southern Hemisphere training 6K+ cake designers worldwide.
― Won an Astra Award for ‘Best Lifestyle Program’
➽ WHERE I FEEL MOST ALIVE
I LOVE diving deep into my client’s industry and building a strategy to power their success. Let’s connect! More Bio Details: https://www.pariscutler.com/
