Richard McCabe - Lifestyle Salon Coach

Richard McCabe - Lifestyle Salon Coach 🌴 Helping salon owners create the perfect work life balance 🌴
Training links Bio - https://li
(1)

Most salon owners think growth starts with more new clients.And don't get me wrong, new clients matter.But what if some ...
17/06/2026

Most salon owners think growth starts with more new clients.

And don't get me wrong, new clients matter.

But what if some of the growth you're looking for is already sitting inside your database?

The clients who loved their last visit.

The clients who fully intend to come back.

The clients who said, "I'll book next week."

The problem is life gets busy.

Appointments get delayed.

Weeks turn into months.

And before you know it, the diary starts showing white spaces.

The scary thing is most salon owners don't notice this happening until the damage is already done.

For years I've taught salon owners there are only three ways to grow:

More new clients

Higher average bill

More client visits

Most owners work on the first two.

Very few work on the third.

And yet it can be worth tens of thousands of pounds every year.

That's why next week I'm running The Keep In Touch System™ Workshop.

I'll show you how to calculate your true client frequency, what it's costing your salon, and how to encourage clients to return sooner.

Because sometimes the fastest way to grow your salon isn't finding more clients.

It's reconnecting with the ones you already have.

Here are the details https://lifestylesaloncoach.org/keep-in-touch-lp-workshop

14/06/2026

If you want to scale to a lifestyle salon…Watch the Lifestyle Sal...

I was in London having breakfast at a restaurant.Before I left, they asked for my email address.Nothing dramatic.No hard...
11/06/2026

I was in London having breakfast at a restaurant.
Before I left, they asked for my email address.
Nothing dramatic.
No hard sell.
No awkward pitch.
Just a simple way to stay in touch.
Later that day, I got an email from them.
They invited me back for a free glass of red wine.
So that evening, instead of going somewhere else, I went back.
I arrived early with my partner.
We had cocktails while we waited.
Then a bottle of wine.
Then a three-course meal.
The bill was over ÂŁ100.
All because of one email.
That restaurant did something most salons forget to do.
They stayed in my mind at the exact moment I was deciding where to spend money.
And that is the point.
Most salon owners think keeping in touch means being annoying.
It doesn’t.
It means, reminding clients of you.
Your clients are busy.
They have work, kids, life, bills, holidays, school runs and 400 other things going on in their head.
They don’t always drag out their appointments because they don’t care.
They drag it out because nobody reminded them.
You’re waiting for them to remember.
And every extra week between visits costs your salon money.
A lot of money.
That’s why takings have stalled.
That’s why frequency of visit matters so much.
Growth is not just about more new clients.
It’s about:
10% more new clients.
10% higher average spend.
10% getting clients to return sooner.
That last 10% is the one most salons ignore.
But it could be the easiest one to improve.

10/06/2026

12 months ago, she was ready to close the salon.

Debt.
Stress.
Firefighting every day.
Behind with everything.
Wondering if it was even worth carrying on.

Fast-forward 12 months…

She’s now buying her own salon building.

Wages have gone out.
VAT has gone out.
And there’s still £25,000 sitting in the bank.

But here’s the bit most salon owners will understand…

She’s still panicking.

Because when you’ve spent years fighting for money, your brain doesn’t always catch up when the business starts working.

The difference wasn’t luck.

It was foundations.

A steady flow of new clients.
A return rate of 13 weeks.
Average bill up by ÂŁ10.
Wage percentage below 30%.
No more living hand to mouth.

This is what poor systems really cost you.

It’s not just lost profit.

It’s the worry in your head.
The fear when wages are due.
The dipping into VAT money.
The panic when one quiet week appears.

You don’t need one miracle month.

You need the right small numbers improving every single week.

Because a salon doesn’t go from panic to profit overnight.

It changes when the foundations finally start doing their job.

Work on your foundations, and your salon becomes steadier, stronger and far more profitable.

09/06/2026

One extra week between visits could be costing your salon thousands.

Clients don’t usually leave overnight.

They just start stretching appointments.

8 weeks becomes 9.
10 weeks becomes 12.
13 weeks becomes 15.

And before you know it, the diary has white spaces everywhere.

In my own salon, our average return rate moved from 9.4 weeks to 11.2 weeks.

Less than 2 weeks difference.

But when we worked it out, it was going to cost us around ÂŁ165,000.

That’s why client frequency matters so much.

A salon doing ÂŁ300,000 with a ÂŁ65 average bill could lose around ÂŁ40,000 a year if clients stretch from 13 weeks to 15 weeks.

Not because they left.

Just because they came back later.

So don’t just track new clients.

Track how often your existing clients return.

Because once you can see the number, you can fix the number.

Are your clients coming back soon enough?

08/06/2026

Why Busy Salons Suddenly Feel Quiet

The scary thing about a quiet salon is that it rarely happens overnight.

It happens slowly.

A client who normally visits every 8 weeks comes back after 10.

Another stretches to 12 weeks.

Then another.

At first, you don't notice.

After all, it's only a week or two.

But then the white spaces start appearing.

A gap on a Thursday.

A spare colour appointment on Saturday.

An afternoon that isn't quite as busy as it used to be.

Most salon owners think they need more new clients when this happens.

But that's usually not the real problem.

The real problem is that existing clients are slowly drifting further apart between visits.

And because it happens gradually, it often goes unnoticed for months.

Until suddenly the diary feels quiet.

Here's what I've learned after coaching salon owners for years:

Busy salons don't become quiet because they lose lots of clients.

They become quiet because clients start dragging out appointments.

One delayed appointment at a time.

If your salon feels a little quieter than it did six months ago, don't just track new clients.

Track how often your existing clients are returning.

Because client frequency is one of the biggest indicators of future salon growth.

The warning signs are always there.

The question is...

Are you looking for them?

07/06/2026

🚨 Salon Owners... Are You Struggling to Find Staff?

Let me guess...

❌ Nobody applies for your advert.

Or...

❌ The people who do apply aren't the right fit.

Sound familiar?

The problem isn't that there are no good hairdressers or beauty therapists out there.

The problem is that most salon owners are still recruiting the old way.

Years ago, you could place an advert and wait for applicants to come to you.

Today, the best team members are already employed somewhere else. They're scrolling social media, talking to friends, and looking for opportunities that excite them.

Yet most salon owners are still writing boring adverts that sound exactly the same as every other salon.

Here's what we found to be true...

You don't need more applicants.

You need the RIGHT applicants.

In this short video, I share the 3 questions every salon owner should answer before they write a recruitment advert:

👉 Who are you looking for?

👉 Where are they hanging out?

👉 Why should they choose your salon?

Get these three things right and recruitment becomes a whole lot easier.

Watch the video below and let me know what you think.

https://youtu.be/gtYfdA7Flb0?si=ZTZXAbUoSkpl6Qzt

Address

Wamberal, NSW
2260

Telephone

0410330821

Website

Alerts

Be the first to know and let us send you an email when Richard McCabe - Lifestyle Salon Coach posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Richard McCabe - Lifestyle Salon Coach:

Shortcuts

Share

Category