5th Element digital transformation

5th Element digital transformation We build digital strategies based around customer data ensuring that digital marketing and PR are aimed and messaged at the right people.

We have a unique Marketing And Segmentation Intelligent Engine (M.A.S.I.E) who draws data from multiple trusted sites

We found the data about Small to Medium Enterprises across NSW so compelling we knew we'd have to go further, this map o...
10/10/2023

We found the data about Small to Medium Enterprises across NSW so compelling we knew we'd have to go further, this map of NSW shows visually the percentage of businesses in each LGA that are likely to have a low level of Digital Maturity

Over the past 4 years we have worked on a number of projects across New South Wales, many of these have given us data on...
05/10/2023

Over the past 4 years we have worked on a number of projects across New South Wales, many of these have given us data on the levels of Digital Maturity of Small to Medium Enterprises. When we began talking about the importance of Digital Maturity in 2018 we based our theoretical outcomes on a research piece from Deloitte which indicated that nationally 13% of businesses were likely to be in a low level of digital maturity, by combining the data from our projects with business size and industry data from The ABR, it appears that for SME's in regional NSW that percentage is likely to be far higher. Tomorrow morning I'll be sharing some details of the research and some exciting news at Gosford Race Course with Central Coast Council for small business month

Recently I had the honour of speaking at the National Economic Development Conference in Karratha for Economic Developme...
03/10/2023

Recently I had the honour of speaking at the National Economic Development Conference in Karratha for Economic Development Australia, I thought I'd entirely managed to avoid having my photo taken but it appears I was incorrect. at the time this was taken I was passionately explaining that in order to assess a business's digital maturity it's important to take a holistic look at the business and understand that your culture, strategy, and how you show up for and interact with your customers is just as important as understanding how to improve your SEO

28/09/2023
I'm sure I'm not alone in feeling like my Social Media time lines are crowded,  has a wonderful analogy about arriving a...
26/09/2023

I'm sure I'm not alone in feeling like my Social Media time lines are crowded, has a wonderful analogy about arriving at an airport at 5am and being able to hear all of the announcements just about everywhere in the airport and then getting to 2pm in the afternoon and over the caucophony of noise you have to be pretty close to your destination to hear anything at all. Most of the advice for business owners is to post more post regularly to engage your followers and recently I became curious, what if we didn't? what if we shared things that really mattered and not shared to just to keep that regular post slot would our timelines be more like a 6am airport? I would love to say that I have planned this experiment for a long time and that has been the reason for my social silence , but honestly I'm not that clever! however over the next couple of weeks I would like to share some of the work we have been doing and some of the things we have learned about the level of Digital maturity of businesses in the regions of NSW. To help me with the experiment I'd really appreciate interactions on the posts, join the conversation, share the knowledge or just leave a like. I'm generally curious as to how this works

03/01/2022
Trends at a Glance for AustraliaEdge Acceleration: Through 2023, reactions to changed workforce and operations practices...
24/10/2021

Trends at a Glance for Australia
Edge Acceleration: Through 2023, reactions to changed workforce and operations practices during the pandemic will be the dominant accelerators for 80% of edge-driven investments and business model changes in most industries.

Deloitte's survey highlights the value of digital transformation very clearly. Digitally mature organizations are more l...
20/10/2021

Deloitte's survey highlights the value of digital transformation very clearly. Digitally mature organizations are more likely to agree that: "Digital significantly helped us cope with the pandemic"; that "Our annual revenue growth and net profit margins are significantly above industry average"; and that "Digital transformation is the central pillar of our business strategy".

Source: 2021 Deloitte Digital Transformation Executive Survey: Putting digital at the heart of strategy (April 2021)

Trends at a Glance for AustraliaCloud Centric IT: By the end of 2021, based on lessons learned, 80% of enterprises will ...
20/10/2021

Trends at a Glance for Australia
Cloud Centric IT: By the end of 2021, based on lessons learned, 80% of enterprises will put a mechanism in place to shift to cloud-centric infrastructure and applications twice as fast as before the pandemic.

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1/26 Tathra Street
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Wednesday 8am - 5pm
Thursday 8am - 5pm
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+61280069178

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