04/01/2026
What a wild ride the last 5 years have been! Time to hang up the apron ✨🤍
After a lot of thought, I’ve decided to close my cookie business, By Ellylou, for now 🤍
This may not be forever, but it’s the right decision for me and my family.
What started as a little side hustle to give me some creative freedom in those early postpartum days turned into something so much bigger than I ever imagined. Since starting in September 2021, I’ve baked through a house move, welcomed a new baby, got engaged and married, and grown a business I’m incredibly proud of.
I am so grateful for every order, every message, and every customer who trusted me to be part of their special moments. Some of you have ordered year after year, and that support means more to me than I can put into words.
This decision hasn’t been easy, but after nearly five years, it feels like the right time for me to hang up the apron and step back—to protect my spark before I lose it completely 🤍
All existing booked orders will absolutely go ahead, but I won’t be taking on any new bookings for the rest of 2026. I’ll be shifting my full focus to Stamped by El, which has grown so much over the last year and now needs my all.
Thank you for supporting me, cheering me on, and being part of this chapter. I’m so proud of what By Ellylou became 🤍
This isn’t goodbye — it’s just a gentle see you later. ✨
