Craft Digital Marketing

Craft Digital Marketing We help people build brands. We craft stories, customer messaging and ad campaigns.
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10/03/2026

When we partner with a client, we only focus on the core goals. In this case, real views of content for awareness this critical message, and intent to view more information on the EPA website.

No elaborate and fluffy digital stats that paint a big (and confusing) picture.
Is the campaign working? Yes? Fantastic - let’s level up. No? Why not, what else can we do, let’s test and continually review until we crack the code.

08/03/2026

An important message for all - never bin a battery. Such a simple action can have a devastating outcome in the back of a garbage truck.

It means a lot to us to partner with Illawarra Shoalhaven Joint Organisation to get this critical message into the minds of residents.

06/03/2026

Through a campaign partnered with Illawarra & Shoalhaven Joint Organisation, we helped many thousands of people understand the risks associated with incorrectly putting a battery in a bin.

Half a million video views and 34k clicks later, we’re all pretty pleased with the outcome.

Campaign Timeline: 5 months
Platforms Utilised: Facebook, Instagram, Google Display, YouTube, Connected TV.

28/01/2026

The St. George Venues brandmark blends legacy, symbolism, and local pride. Formed by the intertwining of an ‘S’ and a ‘V’, the shield nods to the club’s origins and the legend of St. George. Flared edges suggest dragon’s fire, adding a subtle sense of energy and storytelling.

From the shield and stacked lockups to a distinct palette and type system, this comprehensive identity unites three clubs under one brand. Flexible, recognisable and rooted in community, it builds on a proud legacy while creating space for future growth.

26/01/2026

After developing the brand strategy and identity for St. George Venues, we brought it to life with a new online presence.
The one-page site acts as a central hub for all three clubs - St. George Leagues, Masos, and Scots Showcasing their shared legacy, community impact, and what’s ahead for 2026. Built for locals, with room to grow.

23/01/2026

A destination for entertainment and hospitality for years, St. George Leagues Club wanted to attract new people to the club.

We developed audience segments based on owned data to hyper-target and multiple new target personas to attract to key events and offers.

Fast forward a couple of years and we tendered to embark on the club’s biggest ever re-brand. Upon acquisition of 2 other clubs, St. George Leagues Club set out to create a ‘group’ structure, completely rename and rebrand Masos Club, and rebrand Scots Club.

We carried out a patron research body of work, encompassing on-the-ground across 7 local clubs and a desktop evaluation of over 20 other local clubs. We proposed multiple naming concepts, and met the requirements of all stakeholders to conclude on a course of action.

The parent group, St George Venues, has a brand that encompasses all entities under it, and the rich history of St George Leagues club.

2026 will be a vibrant year for the group. More to come on that soon.

Address

Suite 8/233 Crown S
Wollongong, NSW
2500

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61242630800

Website

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