Stitch Strategy

Stitch Strategy Beautiful Squarespace & Shopify websites
built for purpose-led businesses. Stop struggling to DIY your website.

I specialise in building custom Squarespace and Shopify sites that are not only beautiful but also built to convert visitors into clients.

Wanna save yourself some research time? All of those little questions you need to know about your client into your websi...
25/08/2026

Wanna save yourself some research time?

All of those little questions you need to know about your client into your website forms.

Wanna know what package or service they are interested in? Add it in a drop-down box.

Need to stalk their socials - make sure you ask for them.

If you ask the right questions at the point of booking, your discovery call research is 90% done before you even say hello.

Looking at the work that I've done over the last year, I can see a clear pattern. It's not so much that I need to know h...
23/08/2026

Looking at the work that I've done over the last year, I can see a clear pattern.

It's not so much that I need to know how to educate the kids, support a client, make a sustainable timber frame, bake a croissant, or manage aged care compliance to support any of these businesses.

That's not my job. My job is figuring out what someone needs to see, feel, and trust in the first few seconds on your site, so they pick up the phone or fill in the form instead of looking elsewhere.

Every one of these businesses is completely different in what they do. But the common thread is that they're good at their work, and the website and all of the digital marketing isn't their jam.

One of the best bits about my work is all of the weird and wonderful things I learn about when working with you. It's about knowing the right questions to ask and building a clear and calm process that lets people see what you're actually about.

If your business runs on trust more than flash, you're my kind of people. Will you be my next client sticker?

You built it and launched it, and now...it's been quietly sitting there doing its thing, but the updates have fallen awa...
19/08/2026

You built it and launched it, and now...it's been quietly sitting there doing its thing, but the updates have fallen away.

Because once it was working, you haven't looked since.

Tell me if any of these hit you in the feels...

🩵 You send people to your website with a disclaimer that the packages aren't up to date.
🩵 Your copyright date still says 2024
🩵 The person you got off the discovery call from was confused about how you could help them.
🩵 When you built it, you weren't clear on your ideal client and how things have changed.

Websites need to be evolving with your business.

Go back and look at your socials from when you launched your website and see just how much they've evolved. Your website should have come on that journey.

I'm gonna be talking more about this in my next Stitch Squad mail, so if you're nodding along here, sign up: https://f.mtr.cool/zneefnesex

Not every new business starts out making a brand and having everything organised. My client built an established busines...
21/06/2026

Not every new business starts out making a brand and having everything organised.

My client built an established business with a huge following and was constantly booked out.

The branding stuff she had done in her business was really minimalist. But it was still there, vibing along in the background.

She had a logo and brand colours - but the website, which is just a one-pager, wasn't doing much for her.

During our chats about her new website, we began to realise that there is so much that her website *could* be doing for her.

When you're starting, hearing that list can feel like being handed a shopping list in a language you don't speak.

Which bit first? Do I *really* need all of it? What does half of it even mean?

You don't have to have that figured out. That's the part I do.

My part to play is to listen to where you're trying to get to, then work out which pieces matter now, which can wait, and why. So that you can get the most of our $$ and still have room to grow.

You bring the business and the vision. I'll help you get there. Book a free Discovery call and lets have a chat: https://f.mtr.cool/ehrzixboov

I love a good pattern, and I've been doing this long enough to notice a thing or two.The tech isn the bit that get int h...
17/06/2026

I love a good pattern, and I've been doing this long enough to notice a thing or two.

The tech isn the bit that get int he way for folks.

What stops them is not knowing what they need, or why it matters, or what to do first.

For many peeps, it ends up feeling like one small decision after another, until you're... well, stuck.

I reckon this is the real guts of the work I do. It's not just putting together your website or strategy.

It's the creative work of pulling something together that feels coherent and exactly like your brand, detangling all of those thought bubbles and making it work well together.

If the digital side has ever made you feel like you haven't got it together. Maybe it just needs more of a rhythm that works for you.

I can help you shape one.

05/06/2026

Don't under-value the power of sunshine and rainbows!

Ripple. You were wonderful!

I met so many cool business owners doing awesome things that it's literally taken me a full week to resurface.

Loved all the calls to creativity above all else, listening to your body and shaping your business around your life.

Yes, yes, yes - all the ticks.

☀️ Cute Japanese dinners with my roommates Jane Pivot Point Australia & NZ & Sophie Sophie French Tutor
🌈 Dr Anthea Todd wild entrance and women's health chatter. I can't wait to start her book over the long weekend.
☀️ Lisa Corduff and her, what's the most creative thing I could do right now moment.
🌈 Ellen Hooper Coach on giving people the space to f**k up so they can grow and learn
☀️ Deep convos and IRL hugs with Good Money and Cool Wow Collective peeps x

I had such a good time, even in the 95% humidity, which your Melbourne girly does not cope well with!

Big love to Fi and Mia for bringing us all together.

Send the email. Send it regularly. Everything will be okay.
17/05/2026

Send the email.

Send it regularly.

Everything will be okay.

I'm building a website for a local photographer at the moment.There is no shortage of stunning images to work with, whic...
10/05/2026

I'm building a website for a local photographer at the moment.

There is no shortage of stunning images to work with, which is fab, but there's so much more to working with her than just her photos.

Images alone have great 'pick me factor', but what about how she sees the world and how that relates to you?

I'm talking stuff she cares about, her approach, the way she sees the world.

So we wove all of that through her website. Into the copy. Into the footer. Into the little moments between the big statements.
And that's what I want for every website I build.

I want to communicate the you, that helps you connect with your peoples.

We're trying to create that moment - when someone lands on your site and thinks: holy smokes, this person gets it.

Your USP matters. But who you are as a person? That's what sets you apart and builds real trust.

Does your website show people who you actually are?

06/05/2026

If there isn't an instant click, it's probably costing you enquiries that you don't even know you're missing.

Your website is always on and it's the first place people go to suss you out.

If in your line of business, trust is everything. Your website needs to earn that trust before purely on vibes, before someone even makes a connection.

A Stitch Squarespace website is built to do exactly that.

Strategic structure, strong foundations that grow with you and a design that reflects the quality of the work you do every single day.

In case we haven't met before, I'm Jaye, and I support established service businesses (think child care centres, allied health practitioners, professional services) to create a website that builds trust from the get-go.

Want to chat about your website? Book a discovery call, and let's see what we're working with. https://f.mtr.cool/aamskyltoa

Wanna know what stalls more website builds than anything else...It's the content!A little prep before the build saves we...
06/05/2026

Wanna know what stalls more website builds than anything else...

It's the content!

A little prep before the build saves weeks of back and forth and means you end up with a website that actually reflects the quality of your work.

That's why when you build your website with me, we'll make sure all of this is covered off in the early stages of planning.

Address

PO Box 6
Spotswood, VIC
3013

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 2pm

Telephone

+61413025303

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