Aware Marketing

Aware Marketing Practical targeted marketing solutions to ensure your business and brand stand out.

19/11/2025

PART 2 — THE NURTURE

Once a guest finds you, the nurture begins.
And on Instagram, that nurture matters more than ever.

Every post, every Story, every highlight is a touchpoint that either builds trust… or breaks it. Your social presence should feel like your brand in motion — consistent, intentional, warm, and unmistakably you.

When your Instagram reflects your true guest experience, people don’t just follow you.
They start choosing you.

19/11/2025

Before a guest ever books your accommodation, they go on a journey.
And if you understand that journey — from the moment they discover you to the moment they convert — you unlock consistent, predictable bookings without relying on luck or last-minute deals.

Today I’m breaking down where your ideal guest first finds you, and the simple shifts that help accommodation managers turn visibility into real revenue.

When you map the buyer journey with intention —
Awareness → Consideration → Conversion
— everything becomes clearer:
your content, your messaging, your website, your OTA presence, and how each touchpoint guides your guest toward that final “Book Now”.

This is Part One of my series walking you step-by-step through what actually drives bookings in 2025.

Stay tuned — Part Two dives deeper into what happens once they land on your website.

20/08/2025

We put so much pressure on ourselves as accommodation providers to have the “perfect” content plan. The right captions, the polished feed, the strict schedule.

But here’s the truth 👉 your guests don’t care about perfect. They care about real.

✨ The sunrise you love on your morning walk.
🍷 A glass of wine at sunset.
🔥 Cozy fires in winter.
👨‍👩‍👧‍👦 Kids laughing in the pool or playground.
🍽️ That local spot where you grab your favourite meal.

This is what builds desire. This is what makes people book, come back, and keep dreaming of their next stay.

So don’t overthink it. Don’t just post to sell a gap in your calendar. Share the joy. That’s what your guests want to feel when they see you online. 💛
P.S I’m still dreaming of returning here to

19/08/2025

✨ Changeover days are my favourite. They’re not just about flipping a property — they’re about connection, detail, and care.

Every now and then I jump in with the team, hands and knees, pulling out beds, refilling, checking under couches, noticing the little things. It keeps me grounded as a manager and sharper as a consultant.

On our last changeover, we had just 4 hours to reset both houses. All hands on deck — and I loved every minute of it. 💪

What did I take away?
🛏️ Some linen was tired and ready to replace
🧽 Valances and light fittings needed a deep clean
📅 Time to schedule resets after a busy season

These are the insights you only find when you’re right there, doing the work. It makes me a better leader, a better property consultant, and it keeps our property sparkling ✨

If you manage a property, I recommend this: once a quarter, get out and do a changeover with your team. You’ll learn more than you expect — and your property will thank you.

OTAs aren’t the enemy. They’re actually one of the best ways to keep your property front of mind.Think of them as the to...
18/08/2025

OTAs aren’t the enemy. They’re actually one of the best ways to keep your property front of mind.

Think of them as the top of your sales funnel. The more places you show up, the more people see you, remember you, and eventually book with you.

Here’s the golden rule though:
👉 Always make sure your website is the BEST deal.
Cheaper. Clearer. Better.

Use OTAs to bring them in.
Use your website to close the sale.

Read the full blog here: https://awaremarketing.com.au/otas-arent-the-enemy/

14/08/2025

Are you making it too hard for people to book with you?

These days we don’t want to pick up the phone — we want all the details, all the options, and a simple way to book… right at our fingertips.

Here’s a challenge for you: jump online and try to book a stay at your own place.

Does your booking process actually show off who you are?
Does it make you want to stay?
Or would you click away and book somewhere else?

If it’s not seamless, easy, and appealing — your guests are already gone.

Still writing every guest message yourself?If you’re managing a boutique stay, holiday rental, or short-term accommodati...
05/08/2025

Still writing every guest message yourself?

If you’re managing a boutique stay, holiday rental, or short-term accommodation—there’s a smarter way to handle your guest communication.

I’ve just published a blog that shows how I use ChatGPT as a digital receptionist for my clients. From check-in texts to wedding enquiries and departure messages, this tool saves hours every week without losing that personal, on-brand tone guests love.

Read the full blog:
https://awaremarketing.com.au/ai-in-the-accommodation-industry/

08/12/2024

We had fun creating this Christmas video series for The Play Projects.

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