04/09/2026
๐ง๐๐๐ก๐ ๐ฌ๐ข๐จ, ๐ ๐๐ง๐ง๐๐๐ช!
A huge thank you to ๐ ๐ฎ๐๐๐ต๐ฒ๐ ๐ฃ๐ฟ๐ถ๐ฐ๐ฒ ๐ณ๐ฟ๐ผ๐บ ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป ๐ฏ๐ ๐๐ฒ๐๐ถ๐ด๐ป for this morningโs 10-minute presentation at BNI Yarra Valley.
Matthew challenged us to think about something every business owner should be asking:
๐ช๐ต๐ฎ๐ ๐ถ๐ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ป๐ด ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐๐ผ๐ ๐ฒ๐๐ฒ๐ป ๐ด๐ฒ๐ ๐๐ต๐ฒ ๐ผ๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ ๐๐ผ ๐๐ฝ๐ฒ๐ฎ๐ธ?
Your logo. Your website. Your signage. Your social media. Your marketing material.
Together, theyโre already creating an impression of your business.
With more than 30 years in design and communication, Matthew showed us why good design goes far beyond making something โlook goodโ. Itโs about understanding the audience, creating hierarchy, communicating the right message and building a distinctive and consistent brand people recognise and remember.
He also tackled the growing use of AI in business โ not as something to avoid, but as another tool that still requires human judgement, strategy and creativity.
One line from this morning summed it up perfectly:
๐๐๐ก๐๐ฅ๐๐ ๐๐ ๐๐ข๐ก๐ง๐๐ก๐ง ๐๐๐ง๐ฆ ๐๐๐ก๐ข๐ฅ๐๐.
๐๐๐ฆ๐ง๐๐ก๐๐ง๐๐ฉ๐ ๐๐๐ฆ๐๐๐ก ๐๐๐ง๐ฆ ๐ฅ๐๐ ๐๐ ๐๐๐ฅ๐๐.
From major campaigns and international projects to helping local businesses transform how they present themselves, it was great to see the depth of experience and thinking that sits behind Matthewโs work.
Thanks Matthew for a fantastic presentation this morning.
๐ง๐ฅ๐๐ก๐ฆ๐๐ข๐ฅ๐ ๐ฌ๐ข๐จ๐ฅ ๐๐ฅ๐๐ก๐.
๐๐๐๐ฉ๐๐ง๐ ๐ฌ๐ข๐จ๐ฅ ๐๐จ๐ฆ๐๐ก๐๐ฆ๐ฆ.
