SHE: Smart, Happy, Equal

01/02/2026

Just a little note for you today:
You are doing your best and that is something to be proud of.
The world feels a little brighter with you in it.
Don’t forget that.

14/01/2026

Women entrepreneurs are transforming local economies:

35.2%: Agriculture
24.4%: Trade & Vehicle Services
22.5%: Other Services

Source: State Statistical Committee of Azerbaijan

From rural communities to cities women are building stability.

05/01/2026

9,000 women. One year. Countless businesses.

According to .gov.az KOBIA, nearly 9,000 women entrepreneurs received training and consulting support, helping turn ideas into real businesses.

Support creates success.
Did you benefit from such programs?

SDG5

19/12/2025

Swipe through and see if you find your name.
A little reminder that progress, strength, and growth look different for everyone and every step forward truly matters.

Didn’t find your name?
Write it in the comments, and we’ll create a personal little fortune just for you.

SDG5

20/08/2025

Yasemin Develioglu, Vice President of Marketing and Communications for Eastern Europe at Mastercard, believes opportunity is the most priceless thing of all.

From financial inclusion to tech innovation, she shares how Mastercard turns potential into progress — and why unlocking opportunities for women changes entire economies.

💡 Priceless isn’t a slogan. It’s a commitment.

Yasemin Develioglu, Vice President of Marketing and Communications for Eastern Europe at Mastercard, invites us into the heart of Mastercard’s mission: turni...

18/08/2025

For Yusif Abdullayev, Executive Director of AZPROMO, trade is more than business — it’s transformation.

He speaks about building futures where talent stays, communities grow, and women-led businesses reach across borders.

🌏 Trade can be a bridge — and women are leading the way across it.

Representing Azerbaijan’s outward economic vision, Yusif Abdullayev, Executive Director of AZPROMO, reimagines trade as more than a transaction.He shares how...

15/08/2025

Bringing the voice of public service and long-standing advocacy, Professor Hijran Huseynova — Member of Parliament of the Republic of Azerbaijan — officially welcomes the SHE community.

With years of commitment to advancing women’s rights and driving social development, she underscores a vital truth: progress begins when leadership reflects the diversity of its people.

Her welcome sets the tone for SHE 2025 — a space where inclusion and representation are not just goals, but guiding principles.

📽 Watch the full welcome and be reminded why when women rise, nations rise too.

Bringing the voice of public service and long-standing advocacy, Professor Hijran Huseynova — Member of Parliament of the Republic of Azerbaijan — officially...

14/08/2025

SHE stands for Smart. Happy. Equal.And for founder Tatyana Mikayil, it also stands for something bigger:Learn — because education is the foundation of change...

20/05/2025

Welcome to SHE Congress 2025!

If you’ve received a confirmation email, we are thrilled to welcome you to a one-of-a-kind event dedicated to bold ideas, purposeful leadership, and meaningful impact.

Event Details
📅 Date: May 22, 2025
🕗 Time: 08:30 – 16:30
📍 Venue: Heydar Aliyev Center, Baku

Next Step: Download the SHE Congress App

To make the most of your experience, please download the SHE Congress mobile app. It’s your personal event companion — giving you access to the full agenda, speaker bios, live updates, and networking tools. You’ll also receive real-time notifications and important announcements throughout the day.

How to Access the App :

Click the link in bio or scan the QR code

Tap the 'Sign Up' tab at the top

Enter your email, name, surname, phone number, and optionally your LinkedIn profile

Create a password (min. 6 characters)

Sign in and start exploring the app features

Forgot your password? Tap 'Forgot password' and follow the steps

We can’t wait to see you there!

15/05/2025

Meet at SHE Congress 2025
She doesn’t just lead markets — she moves boundaries.

As President of ’s Eastern Europe Division, Yasemin Bedir is at the helm of transformation across 12 countries, steering innovation, inclusion, and bold financial strategy. From joining Mastercard in 2007 to becoming the first Turkish woman to serve as Executive VP in the U.S., Yasemin’s career has been a masterclass in breaking barriers and building what’s next.

But her influence doesn’t stop at the boardroom. Yasemin is a lifelong champion for women in business — co-founding the Professional Women Network and co-leading Mastercard’s global Women Leadership Network to support thousands of women and entrepreneurs around the world.

At SHE Congress 2025, she brings a message that’s bigger than business:
Real leadership is inclusive, digital, and fearless.

And it doesn’t wait — it drives change.

15/05/2025

is a pioneer reshaping the way Turkey — and the world — thinks about luxury, leadership, and influence.

She is the founder of OGGUSTO, Turkey’s first and only luxury and gusto platform, with over 1.4 million monthly readers and collaborations with global icons like Chanel, Maserati, La Mer, Bulgari, and more. But Özlem’s vision goes far beyond lifestyle — she’s built a cultural force that blends taste with intellect and commerce with meaning.

With OGGUSTO ACADEMY, she brings that vision into boardrooms, delivering creative development programs to top banks and conglomerates across Turkey — transforming company culture through art, fashion, gastronomy, and design.

She is also the founder of IŞILDAYANLAR, one of Turkey’s most powerful women’s leadership platforms, which creates space for women, male allies, and visionary brands to drive real change from within.

From her early leadership roles at P&G, Boyner, Turkcell, and Garanti, to her global expansion of Gilan Jewellery — opening its New York 5th Avenue flagship and restoring the Treasury of Topkapı Palace — Özlem has consistently led from the front.

Today, she’s not only a leading voice in business and media, but a cultural architect shaping what leadership looks like when it’s built on depth, beauty, and bold intent.

14/05/2025

.sultanovaaa doesn’t just follow strategy — she shapes it.

With over a decade of experience in marketing and strategic planning, Fidan has built her career across borders, cultures, and industries. Now serving as Global Marketing Manager for Emerging Markets, she brings both precision and perspective to complex regions where growth isn’t just measured in numbers — but in people, systems, and long-term value.

Her work across Central Asia and Azerbaijan has redefined how omnichannel marketing can serve both business and customer with clarity and purpose. As a certified OKR coach, she helps teams align around what truly matters — and achieve it with focus.

Fidan is also a member of the Arya Women Investment Platform, where she advocates for women-led transformation — not as a trend, but as a force for generational change.

At SHE Congress 2025, Fidan joins the conversation on impact that lasts — and what it takes to build it.