21/07/2026
🚨 The referee has spoken!
Every profession has its “please don’t do this”, and communications is no different.
This carousel is all in good fun (mostly😉), jumping on a bit of a trend coming out of the World Cup that works for us. Behind every red card issued is something communications professionals encounter every day, and honestly we wish we didn’t have to.
Just because it’s “simple” doesn’t mean it’s “easy”. It’s not just one page, it’s not just a caption, not just a press release or a script for a video. The output might be short but the thinking behind it isn’t.
The best campaigns don’t happen when comms is invited in the end and asked to make miracles happen. They happen because comms helped to shape the strategy from the beginning.
So cheers to more onside goals and less red cards because we love when it all comes together amazingly well!