07/07/2026
🚀 Google Search Console Just Got a Major Upgrade for Content Creators.
Track How Your Instagram, TikTok, X & YouTube Content Performs on Google Search
Google has officially introduced Platform Properties in Google Search Console, making it easier than ever for content creators and publishers to measure how their social media content performs in Google Search and Google Discover.
Whether you're building a personal brand, growing a business, or creating content across multiple platforms, you can now see how people discover your social posts through Google.
✅ Supported Platforms
📌 Instagram
📌 TikTok
📌 X (Twitter)
📌 YouTube
What You Can Track
📊 Performance Report
* Total Clicks
* Impressions
* Search Queries
* Top Performing Posts
* Export Performance Data
📈 Insights Report
* Recent Traffic Trends
* Best Performing Posts
* How People Discover Your Content on Google
🏆 Achievements
* Celebrate milestones
* Track growth based on Google Search clicks over the last 28 days
# How to Set It Up
1️⃣ Open Google Search Console.
2️⃣ Click **Add Property**.
3️⃣ Select your platform (Instagram, TikTok, X, or YouTube).
4️⃣ Complete the verification process to connect your account.
Google says Platform Properties will roll out gradually over the coming weeks.
This update is especially valuable for creators, marketers, Local SEO professionals, and businesses that rely on social media visibility. It provides real search data beyond your website, helping you understand how your content performs across Google's ecosystem.
Are you planning to connect your social accounts to Search Console?