24/07/2026
The problem may not be with your ads’ targeting.
It may be a problem with their creative.
Moving targets won’t save ads that don’t attract attention, make sense, or command belief.
Test meaningful variations:
Catch: What prevents the scroll?
Perspective: Time, money, ease, prestige, or agony?
Evidence: Testimonial, review, comparison, or genuine outcome?
Form: Static, video, UGC, or founder-driven?
Don’t vary the concept but keep the colors the same.
Test unique customer motivations, and discover the truth about what drives conversions.