22/03/2024
Singer Bangladesh Ltd., a subsidiary of Arcelik, flagship of Türkiye’s Fortune 500 listed company Koc Group, is proud to reveal its new initiative as "Transform for Growth". In attendances of Mr. M.H.M. Fairoz, Managing Director and CEO at Singer Bangladesh Limited, Mr. Cemal Can Dinçer, Chief Commercial Officer Türkiye and Southern Asia at Arçelik, Mr. Özkan Çimen, Chief Financial Officer at Arçelik, Mr. Fatih Özkadı, Chief Sustainability, Quality, Customer Care Officer at Arçelik, Ms. Handan Abdurrahmanoğlu, Director of South Asia Regional Marketing, Business Transformation & Growth at Arcelik along with other officials from Arcelik and Singer Bangladesh.
Singer's new initiative includes a series of transformations, including a state-of-the-art manufacturing plant, one-of-its-kind Concept Store, and a workplace represents the company's new vision. Singer Bangladesh aims to bring Koç Group and Arcelik’s global expertise and standards to Bangladesh and enhance the consumer experience, reaffirming Singer Bangladesh's commitment to excellence.
Singer Bangladesh has opened Bangladesh's first concept store in the consumer durables industry located in SA Tower, Gulshan 1. Inspired from the design of Arcelik’s award-winning concept store in Istanbul, Türkiye, the store features curated experience stations showcasing a diverse range of products under the Singer and Beko brands (one of the top 3 brands in Europe*).
Singer Bangladesh is relocating its corporate headquarter to Gulshan 2, Dhaka. Designed by esteemed Turkish architects, the new office will provide employees a world-class workspace experience with its amenities.
We are the pioneer and one of the leading consumer durables company in the country. Our new manufacturing plant, established with an investment of US$78 million from Arcelik, is ready to start production. The new factory will create more than 4,000 employment opportunities and underscore the company's commitment to local manufacturing. Singer Bangladesh aims to reduce dependence on imports and foster a robust local supplier ecosystem by focusing on manufacturing over 90% of products locally. Singer Bangladesh has been awarded with the LEED Gold certification for sustainability.
The economy of Bangladesh is growing; lifestyle of the consumers is changing with it. Keeping customer centricity at the core of our operations, Singer Bangladesh is also transforming its operations to bring the most contemporary and global standards to the customers of Bangladesh.
