23/09/2026
"WHY DO GOOD ORGANIZATIONS FAIL"
Sometimes, the most dangerous organization is not the one that sees nothing coming. It is the one that sees the problem, discusses it, monitors it, forms a committeeand still doesn't change.
Think about a company in Bangladesh that has been watching its business environment become increasingly difficult.
Margins are shrinking; Customer expectations are changing; Import costs are becoming harder to manage; Skilled employees are leaving; Technology is changing how competitors operate....Management knows all of this.
So what happens?
-A meeting is called > A task force is formed > A consultant is hired > A dashboard is developed > Another risk assessment is commissioned. A new policy is circulated > More data is collected.
Another management meeting takes place.
Everyone is busy. But six months later, the fundamental way the organization operates has barely changed.
This is what "ACTIVE INERTIA" is, an organization responding to change with enormous activity while leaving the underlying operating model largely unchanged. And history gives us some uncomfortable examples.
"Kodak saw digital photography coming. - In fact, Kodak itself invented the digital camera years before digital photography disrupted its traditional film business."
The lesson is uncomfortable - Awareness is not resilience.
Knowing that something is changing does not make an organization resilient. Having a risk register does not make it resilient. Holding another meeting does not make it resilient. Even having a beautifully documented strategy does not make it resilient.
Resilience begins when recognized risk changes what the organization actually does.
So tomorrow, ask your leadership team one question:
“What do we already know is changing—and what have we actually changed because of it?”
If the answer is another meeting, another report or another committee…
you may be managing the warning sign instead of managing the risk.
The real test of resilience is not:
Are we aware?
It is:
Can we turn awareness into decisive action before the window closes?
That is where organizational resilience begins.