20/08/2022
Benefits Product Personalization
Buyers’ demand for tailor-made products has reached the sky in recent times. Going back a few years, this was primarily limited to personalized mobile cases and mugs where people used to have their pictures printed on their mobile case or gift personalized mugs to their close ones, and it was more or less seen in brick-and-mortar stores.
Product customization has now turned into a vast online business and it is being offered for a variety of products. Some brands have their whole business based on product personalization while some are adding personalization trends to their business to enhance the shopping experience.
What is Product Personalization?
Product Personalization is a process of delivering personalized goods and services to the buyers as per their needs and desire. Buyers can either approach a merchant to make certain personalization in a product or personalize the products themselves, exactly the way they want. The latter is what the online stores offer, where buyers can personalize the products online.
Product personalization has made a stand in the eCommerce market and has caught the attention of e-retailers. Let’s try to understand why the Product Configuration service has gained popularity among the eCommerce merchants.
Benefits of Product Personalization
1. Because Buyer Like It
Starting a business hugely depends on buyer’s liking towards it, and the idea of personalization has been gladly accepted by the buyers.
Product personalization adds a personal touch to the product. When buyers design it their way, the end product not just remains a product but a feeling gets attached to it no matter whether they are doing it for their own or for someone else.
Since buyers like the personalization concept, it provides Brands with an excellent opportunity to excel in the eCommerce market.
2. Product Personalization builds Buyer Loyalty
One of the major benefits of product personalization is that it develops customer loyalty. And there is no better way to gain customer loyalty than offering them full access to design the product as per their taste. The primary reason for earning that loyalty is buyer satisfaction.
Apart from buyer loyalty, product personalization enhances brand loyalty. If you provide your buyer with ample personalization options, they will more likely feel attracted to your brand and would prefer it over your competitors in future purchases.
Product Personalization establishes a connection between the brand and the customers and improves customer tetention to a significant level.
3. Get More Sales
Moving further to the advantages of Product Personalization is that it brings you sales.
In the end, there is only one thing that matters- the number of sales. If you have made your customers loyal to your brand, sales aren’t going anywhere.
Purchaser do not hesitate in paying extra for a personalized item because they do not see it just as a product but something of their own. I can back this through a study by Deloitte which reports that 1 in every 5 consumers would not mind paying 20% extra for an exclusive product.
Also, as per Invesp, 59% of the marketers are getting a good ROI after offering the product personalization facility.
Product Personalization also encourages word-of-mouth marketing because if one customer feels totally satisfied with your services, he or she would definitely recommend your Brand to others. This way, you can expect a higher count in your sales figure.
4. Get Better Insights into your Buyers
Adding to the benefits of product customization is that a personalized purchase gives you a more detailed analysis of your buyer’s preferences, likings, and taste than a normal purchase.
When buyers purchase customized products, Brands can collect that information and utilize it to offer products based on their previous preferences.
So, we can say that Product Personalization helps you know better about your purchaser and offers you an advantage over your competitors.
5. Take your Online Business One Step Ahead
65% of the online shoppers feel that brands that offer product personalization provide a valuable service.
49% of the shoppers are more likely to shop from a store that offers personalized recommendations.
The increasing popularity of product customization has made the online shopping experience intriguing for the buyer. So, it is high time to start offering product personalization services and take your business to the next level.
If you have an eCommerce website on the Shopify Platform, you can consider using Shopify Product Customizer/Designer.
6. Increased market share in the gift or occasional business
With the introduction of technology, India’s gifting business has seen a transformation. Online gifting has exploded in popularity in recent years, with an estimated market value of $95 billion by 2025.
People enjoy providing personalized gifts to their loved ones. And personalizing a product turns an otherwise mundane item into a thoughtful present!
Offering a product personalization facility helps you own the gift product industry as more and more transactions are made online.
Product Personalization module by Zepto Product Personalizer
Zepto Product Personalizer offers a Product personalization module that lets you provide personalization services to your buyers. It adds a personalization tab on your product pages and allows your buyer to personalize a product as per their desire.
From adding the desired images to putting up a customized text etc, the Product Designer module comes with a variety of features to help buyer personalize the products exactly the way they want.
It also provides merchants with many personalization settings like setting up the personalization price, providing customers with the design preview, and much more. So, if you want to add the personalization facility to your Business, I would highly recommend you to try this module. It provides you with an amazing opportunity to increase the average order value. If you have a website on the Shopify platform.
Want to start personalization your store product, I will setup your product personalization as per your requirement in Shopify platform. More details...
