Parlance Consulting Services Ltd.

03/08/2026

Bangladesh's skincare category is moving beyond the promise of fairness toward a future centered on skin health, confidence, and science-backed care. As consumers become more ingredient conscious and beauty standards continue to evolve, brands are shifting from complexion-focused messaging to solutions built around protection, hydration, and long-term skin wellness, creating new opportunities for innovation across every segment of the market.

19/06/2026

Electrolyte beverage category in Bangladesh is really small with enormous growth promise. Consumers are waiting for some exciting brands' interplay to integrate this category in their daily life, while SMC+ is the undisputed category leader with no x factor, addressing fatigue/vertigo/thirst needs only. The category needs to redefine 'rejuvenation' for lifestyle integration to grow itself and accommodate more vibrant brands offering range of flavors, formats and innovations.

27/05/2026

"It is neither their meat nor their blood that reaches Allah, but it is your piety that reaches Him." — Surah Al-Hajj (22:37) 🌟
As we celebrate Eid ul Azha with our families, let us remember the true essence of Qurbani. It’s not just about the traditions or the festive meals, but the purity of our intentions, devotion, and submission to Allah (SWT).
From our team at Parlance, we wish you and your loved ones a blessed, peaceful, and spiritually rewarding Eid. May our sacrifices be accepted. 🤲✨
Eid Mubarak! 🌙團

20/05/2026

17/05/2026

Awaiting your visit at www.parlancebd.com 🙂

13/05/2026

Let us be good listeners in consumer group or interview sessions and life per se!

10/05/2026

Thanks to WaterAid Bangladesh!
Let's make sanitation simple and accessible! 😇

01/05/2026

We put our honest labor and efforts round the corners of the country to connect the dots!

Happy Labor Day to our patrons, clients, partners and colleagues who help elicit meaningful insight out of all the travelling, logistical arrangements and recruitments whirlwind.

28/04/2026

Did you know? A small shift in pack size can make a big difference in how satisfying a drink feels.

A powerful consumer insight from beverage research in Bangladesh shows that for juices, 200ml often feels too little, leaving consumers unsatisfied. At the same time, 300ml, even when tested by a well-known brand, can feel like too much.

That makes 250ml especially interesting.

Why does it work? Because 250ml is already a familiar consumption cue. It is the standard size for many aerated beverages and is also close to the average glass of water people are used to drinking.

The real takeaway: in consumer products, success is not always about offering more. Sometimes, it is about offering the amount people already recognize as just right.