08/01/2026
Congratulations to LUX BEAUTY SOAP for being awarded The Most Loved Brand under the TOILET SOAP Category at the Best Brand Award 2025.
Lux Beauty Soap carries a long association with beauty and glamour in Bangladesh, tracing its journey back to 1964. Over the decades, the brand has maintained its presence through a purposeful narrative built around self-expression and the celebration of confidence. In 2021 and 2022, Lux went through a notable relaunch that introduced an upgraded formulation and striking presence across consumer touchpoints, amplified through engagements with its celebrity ambassadors. The Lux Bar is available in Soft Glow and Velvet Glow, infused with floral extracts and Vitamin E for a pampering experience. January 2022 marked the entry of Lux Bodywash in three variants, gaining quick traction among Gen Z and millennials through its long-lasting fragrance and dynamic activations across campuses, malls, workplaces, and influencer partnerships. Lux continues to express the belief that beauty is a source of strength, encouraging women to embrace their individuality unapologetically.