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31/03/2019

If the purpose of writing is to communicate and your reader can’t understand what you’re trying to say, what’s the point of writing at all?

Being smart about how you communicate is all about keeping it real. Your writing should be understandable, approachable, and simple.

If your reader has to pull out a thesaurus to finish your email, you’re doing something wrong.

If they get caught up in paragraph-long sentences and can’t catch a breath, you’re making it too difficult.

It’s time to abridge the superfluously byzantine and bombastic locution.

It’s time to keep it simple.

That doesn’t mean your writing has to be a snooze fest. There’s room for creativity. There’s room to be playful. Just don’t make it ALL about the “art” of writing.

Email marketing isn’t the place for that.

Your main objective is to help your readers reach their potential – the best way to do that is to communicate as cleanly and simply as possible.

Are your emails easy to read & understand?

30/03/2019

All of social media is basically content. It’s much more than just “owned media” such as a blog or a website, as it’s a critical aspect of earned media.

Could you imagine what Facebook, Twitter, LinkedIn, and Snapchat would be if they didn’t have content? There would be blank spaces that no one would visit, because they have no need to.

Even paid media – advertising – depends on content. There may be some creative involved, but ads are still a kind of content. As the mixture of paid, owned, and earned media is becoming ever more complex and creating new kinds of marketing, such as native advertising – a combination of owned and paid media – it’s never been more important to create a viable content strategy.

Content is quickly moving past marketing and is becoming a piece of the puzzle that is the way people interact with the world around them.

What are your thoughts on the importance of content?

20/03/2019

13/03/2019

📩👉The right follow up email frequency depends on your prospects. But here is a general schema to schedule your follow-up emails. 👇

13/03/2019

29/12/2018

The lady in the picture with Jack Ma is Tong Wenhong. She joined Alibaba 16 years ago as a receptionist.

When Jack Ma was allocating company shares, he gave Tong 0.2% shares right saying it will worth 100 billion when Alibaba goes public into the market later. He asked her to just stay in the company, don’t change to other companies and she will get 100 million when Alibaba goes public.

Tong waited years after years but Alibaba never went public. She asked Jack when will Alibaba go public in 2004 and Jack said soon. She asked again in 2006 and said soon, again. However she never saw it happen and never got the 100 million. When Alibaba finally went public in the New York Stock Exchange in September 2014, it was worth 245.7 billion.

Tong, the former senior receptionist, current Vice President of , became a millionaire from a receptionist with 320 million worth.

Can you stay in a company for 14 years? When the founder is still fighting tirelessly, who are you to complain as a follower? They said to succeed you must be down to earth, never be eager for quick benefits. If you’re sure that there’s water down the well, put all your effort and time at this location. We would rather dig a well with 10 years time than to dig 10 pits.