CMO Bangladesh

CMO Bangladesh CMO Bangladesh is working from innovation to marketing promotion and amplifying the voice of Bangladeshi Marketing professionals.

CMO Bangladesh is the voice of the Bangladeshi Marketing professionals.

Customers do not think of themselves as “urban professionals,” “Gen Z consumers” or “price-sensitive families.” These ar...
21/09/2026

Customers do not think of themselves as “urban professionals,” “Gen Z consumers” or “price-sensitive families.” These are categories created by marketers.

What customers notice is much simpler. Does the product understand my need? Does the message reflect my situation? Is the offer useful to me right now?

Segmentation becomes valuable only when it creates greater relevance. Start with customer needs, behaviour and context. Then use those insights to improve the product, message, channel and experience.

Marketer’s takeaway: Do not communicate the segment. Communicate why the brand matters to the person.

How relevant does your latest campaign feel to its intended customer?

AI can help marketers process large amounts of customer data, identify patterns and update segments more quickly.But a p...
20/09/2026

AI can help marketers process large amounts of customer data, identify patterns and update segments more quickly.

But a pattern is not automatically a strategy.

Marketers must still decide which differences matter, whether the data reflects reality and how the brand should respond responsibly. Cultural context, business priorities and customer empathy require human judgment.

Marketer’s takeaway: Use AI to discover possibilities. Use human judgment to choose what deserves action.

Where should marketers draw the line between automated insight and human decision-making?

Excellent design can attract attention. Powerful storytelling can create emotion. But neither can solve a campaign built...
20/09/2026

Excellent design can attract attention. Powerful storytelling can create emotion. But neither can solve a campaign built for the wrong customer.

When segmentation is weak, even impressive creative work may generate engagement without producing meaningful action.

Before discussing colours, visuals or taglines, the team must understand who the campaign is for, what matters to that customer and which behaviour it should influence.

Marketer’s takeaway: Creative quality strengthens a sound strategy. It cannot replace one.

Have you ever seen a beautiful campaign that failed to influence customers?

BHL Group organised “Crafted Together - Cox’s Bazar 2026,” a two-day dealer conference aimed at reviewing business perfo...
20/09/2026

BHL Group organised “Crafted Together - Cox’s Bazar 2026,” a two-day dealer conference aimed at reviewing business performance and exploring future growth opportunities. Held on September 11 and 12 at Sea Pearl Beach Resort & Spa, the conference brought together the Group’s senior officials, dealers and business partners.

The programme highlighted the development of BHL Ceramic, Kongfu Ceramic and Vinci Ceramic, while discussions focused on changing market conditions, brand development, product and market expansion, and long-term business strategies. The conference also provided an opportunity to strengthen communication and cooperation across BHL Group’s dealer network.

A brand cannot treat every customer as its first priority.Strong segmentation requires a clear decision about which cust...
20/09/2026

A brand cannot treat every customer as its first priority.

Strong segmentation requires a clear decision about which customer group the brand can understand, serve and satisfy most effectively.

This does not mean ignoring everyone else. It means focusing resources where the brand can create the strongest relevance and business value.

Without this choice, messages become generic, budgets become scattered and customer experiences become inconsistent.

Marketer’s takeaway: Define the priority customer before developing the campaign.

Who should come first in your brand’s next marketing decision?

A segment may look convincing in a report but behave differently in the real market.Before committing the full campaign ...
19/09/2026

A segment may look convincing in a report but behave differently in the real market.

Before committing the full campaign budget, test the most important assumptions on a smaller scale. Use selected stores, locations, customer groups or digital journeys.

Observe whether the group responds differently, finds the offer relevant and takes the intended action.

A small test will not answer every question. But it can prevent a weak assumption from becoming an expensive campaign.

Marketer’s takeaway: Test the customer logic before scaling the creative ex*****on.

What is the smallest credible test your team could run?

Bangladesh may be one country, but its consumers do not think, shop or decide in exactly the same way.Language, income, ...
19/09/2026

Bangladesh may be one country, but its consumers do not think, shop or decide in exactly the same way.

Language, income, lifestyle, location, family influence, retail access and digital behaviour can change from one customer group to another.

A campaign that performs well in Dhaka may require a different message, channel or offer elsewhere. Even customers living in the same city can have very different priorities.

Marketer’s takeaway: Localisation requires more than translating the copy. Understand the customer context before adapting the marketing.

Which difference within the Bangladeshi market do brands overlook most?

Azim Hossain has been appointed as Chief Digital Officer at Channel i, Impress Telefilm Limited.
19/09/2026

Azim Hossain has been appointed as Chief Digital Officer at Channel i, Impress Telefilm Limited.

Marketers create customer segments to make better decisions. Customers rarely follow those boundaries.The same person ca...
19/09/2026

Marketers create customer segments to make better decisions. Customers rarely follow those boundaries.

The same person can be price-sensitive in one category and premium-seeking in another. Their priorities can change according to time, location, urgency and personal circumstances.

That is why rigid segmentation can quickly become disconnected from reality.

Marketer’s takeaway: Treat segments as decision-making tools, not permanent identities. Continue observing how customers behave in different situations.

Are your customer segments flexible enough to reflect real life?

Super Mario's story is bigger than gaming history. It's a reminder that some of the biggest brands started out as damage...
17/09/2026

Super Mario's story is bigger than gaming history. It's a reminder that some of the biggest brands started out as damage control.
Before Mario ever showed up in Donkey Kong, Nintendo of America was sitting on a problem: their arcade game Radar Scope had flopped in the U.S., leaving thousands of unsold cabinets gathering dust. Instead of writing them off, Nintendo repurposed those cabinets for Shigeru Miyamoto's Donkey Kong in 1981, where the hero, then called "Jumpman," made his debut. Nintendo's own history says Jumpman was later renamed Mario, after the landlord of Nintendo of America's office, Mario Segali. Fast forward 40+ years, and the numbers speak for themselves. As of June 30, 2026, Mario Kart 8 Deluxe has sold 71.53 million copies, Super Mario Odyssey has crossed 30.80 million, and Mario Kart World has already hit 15.39 million on the Switch 2 alone. The Super Mario Bros. Movie pulled in roughly $1.36 billion worldwide, against a $100 million budget. A character that started out as a fix for unsold inventory is now one of the most valuable brands in entertainment.

Marketing Lessons
*Own distinctive brand codes. Consistent characters, colours and symbols make brands instantly recognizable.
*Extend without dilution. Enter new categories while protecting the core identity consumers already recognize.
*Connect brand equity with revenue.
*Strong brand assets can translate familiarity into measurable commercial performance.
*Build for generational relevance. Keep evolving so the brand stays relevant across generations.



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