Beyond Rationale

Beyond Rationale Beyond Rationale is the first Customer Experience Management (CEM) firm of Bangladesh to bring sustainability into your business.

Customer experience is the sum total of all the interactions a customer has with a brand during a customer’s lifecycle and this concept has become the critical differentiator in today’s hypercompetitive, hyper connected global marketplace. Differentiation based on product innovation is no longer sustainable because competitors can leapfrog feature/function advantages more quickly than ever. And di

fferentiation based on price kills profitability. On the other hand, research shows that 86 percent of consumers said they would be willing to pay more for a better customer experience. Did you also know that 89% of consumers began doing business with a competitor following a poor customer experience. Beyond Rationale, is the first Customer Experience Management (CEM) Training and Consultancy firm in Bangladesh. We believe in the power of customers. We work with organizations to unearth their philosophy and develop strategies on CEM based differentiation and follow through with necessary training and/or project based consultancy support as required.

Address

House 11, Road 21, Sector 4, Uttara
Dhaka
1230

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Sunday 10:00 - 18:00

Telephone

+8801711505322

Website

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