Beyond Rationale

Beyond Rationale Beyond Rationale is the first Customer Experience Management (CEM) firm of Bangladesh to bring sustainability into your business.

Customer experience is the sum total of all the interactions a customer has with a brand during a customer’s lifecycle and this concept has become the critical differentiator in today’s hypercompetitive, hyper connected global marketplace. Differentiation based on product innovation is no longer sustainable because competitors can leapfrog feature/function advantages more quickly than ever. And di

fferentiation based on price kills profitability. On the other hand, research shows that 86 percent of consumers said they would be willing to pay more for a better customer experience. Did you also know that 89% of consumers began doing business with a competitor following a poor customer experience. Beyond Rationale, is the first Customer Experience Management (CEM) Training and Consultancy firm in Bangladesh. We believe in the power of customers. We work with organizations to unearth their philosophy and develop strategies on CEM based differentiation and follow through with necessary training and/or project based consultancy support as required.

ICT sector against scrapping of tax exemption facility...
30/04/2024

ICT sector against scrapping of tax exemption facility...

The government plans to abolish the tax benefits for various sectors to accelerate revenue collections in line with targets set by the IMF as part of its $4.7 billion loan.

01/01/2024

Wishing all our clients and partners a Happy new year!

Alhamdulillah, started the training session for YELLOW soldiers last week. Knowledge sharing is always great both for th...
29/05/2022

Alhamdulillah, started the training session for YELLOW soldiers last week. Knowledge sharing is always great both for those who conduct the session and also for those who participate, especially when the participants are energetic and eager to learn. As a facilitator, we always enjoy every single moment of answering questioning, explaining, and relating theory to practical consequences

26/07/2020
Alhamdulillah, Beyond Rationale recently completed the Employee Loyalty and Engagement Analysis project with SMC Enterpr...
17/03/2020

Alhamdulillah, Beyond Rationale recently completed the Employee Loyalty and Engagement Analysis project with SMC Enterprise Limited. Under this project, we helped the company top management to identify different strength areas and pain points to improve employee loyalty and engagement. The outcome of this project will directly impact company's profitability and sustainability for long term success.

It was a great experience for me to work directly with the management team of SMC Enterprise (especially, Mr. Rana Kaiser, the Head of HR) and get to receive the guidance directly from the hononrable MD, Mr. Abdul Haque. This project is a burning example of the positive impact when the company top leadership is committed to make things better.

Over the last three years, SMC Enterprise has doubled their sales growth to around BDT 900 crore per year and planning to double it again within the next two years as well! As a management consultancy firm, we are proud to be a small part of this historical journey to maintain internal balance while achieving this phenomenal growth and help a very good company on its path to greatness!

Masha Allah, the starting of yet another project with Rupayan IT Ltd for Beyond Rationale. This time we are reviewing th...
18/02/2020

Masha Allah, the starting of yet another project with Rupayan IT Ltd for Beyond Rationale.

This time we are reviewing the next 3 years' business plan for the company... Need to mention that we helped to develop the first 5 year business plan of RIT last year.

Thanks for keeping continuous trust on us, dear customer! :)

Social Marketing Company Enterprise Ltd. is a major Bangladeshi organisation that offers various range of consumer produ...
02/02/2020

Social Marketing Company Enterprise Ltd. is a major Bangladeshi organisation that offers various range of consumer products as well as products for family planning, maternal and child health, and prevention of sexually transmitted diseases and AIDS.

To develop a truly customer centric organization, its a must to create a strong and motivated employee base. It has been our honor to get into a project with them to measure employee loyalty for the first time in company history and identify the factors to improve their engagement with the organization.

In line with the project, we got the opportunity to interact with different groups of their employees from Dhaka HQ and different regional locations. It's a great indication of the company top management's commitment to develop an employee centric organization.

It was a unique experience to listen to their thoughts on improvement areas and following their footsteps to truly understand their challenges. We look forward to deliver some significant direction to the SMC EL management to take strong decision to make the company more sustainable from within.

Beyond Rationale recently conducted a training on 'Effective Customer Service' for the members of Undergraduate Admissio...
29/06/2019

Beyond Rationale recently conducted a training on 'Effective Customer Service' for the members of Undergraduate Admissions & Financial Aids Office of Independent University, Bangladesh - IUB.

The Vice Chancellor (Acting), Prof. Milan Pagon and The Registrar, Brig Gen (Retd) Md. Anwarul Islam graced the certificate awarding ceremony with their presence.

Beyond Rationale conducted a session on '360 degree Customer Experience Management' for the C-level executives of BASIS ...
07/03/2019

Beyond Rationale conducted a session on '360 degree Customer Experience Management' for the C-level executives of BASIS (Bangladesh Association of Software & Information Services) member organizations today. We received a great response from the participants who showed keen interest to become more customer centric!!!

Address

House 11, Road 21, Sector 4, Uttara
Dhaka
1230

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Sunday 10:00 - 18:00

Telephone

+8801711505322

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