16/08/2013
Website Domain Selection Process for Newcomers
While millions of businessmen in 2013 have found enough literature online to satisfy their craving for making money, millions more haven’t got past domain selection processes. Not that it takes website domain registration to earn money these days; it definitely makes the process simplified, however, which is ideally how you’d probably prefer to start – with simplicity. For the newbie, under-educated domainer or overly curious, we present this newcomer's guide to selecting your next best friend – your website domain property.
Matching Trends With Business Model
Without changing your entire schema, one should attempt to match three pivotal points: domain name, trending topics and current business model. Seems like something horrific; really, it’s not. Factually speaking, many businesses are actually modeling themselves around domains purchased first, instead of the opposite. While neither should be construed as wrong, the main idea is naming your website domain in spirit of what’s consistently trending within your niche market without stepping across copyright infringement lines.
Budgeting Frugally For Premium Purchases
Trying to avoid mile-long or unmemorable names could mean stepping into the newer extension world (.pro, .jobs, etc.). Or, you simply need some wiggle room when allotting funds for premium domains. Searching the premier marketplaces for gently used domains, give yourself realistic price expectations, yet don’t fall into traps. These pitfalls may include:
* Buying domains outside of Escrow.com protection;
* Purchasing domains that have been blacklisted by Google or Bing; totally counterproductive!
* Getting bullied into spending more for domains when comparable extensions are cheaper;
Net and .Org extensions have leveled the TLD playing field; .Com is definitely default for browsers, yet you’ll probably not want to spend 6-figures for your small business domain just to receive type-ins.
Don’t Overextend Extensions!
May seem whimsical to think one could over-extend domain extensions; let me explain exactly why I state this with emphasis: watch how you name your businesses, and use proper extensions!
Excessive dashes, slang terminology, misspellings and even implementing .### extension into your clean business could cause you more hassle than happiness. If you’re expecting floods of targeted interactions between potential consumers and your business’ web portal, make sure naming is kept professional, not overly hard to type, and simplistic in presentation. Having the ability to spend slightly more to obtain premium domain names would probably bypass this step altogether.
Keep Marketability Proportionate
In other website domain literature I’ve written, you’ll always find my affinity for proportionate marketing runs strong and, for the newcomer, it’s vital to take heed to these 4 basic principles to keep marketing ROI within an attainable range:
* Dispel any notion of spending your lottery winnings on domains; the marketing won’t level out.
* Take your keyword costs into account should AdWords marketing fall onto your list of expected search positioning activities. Proceed with caution, however; higher keyword costs nearly always equate to heavy competition for organic rankings, and tends to drive up costs of domains.
* Check for IP blacklisting before registering your domain. Although you’ll never really know until it’s registered, asking your potential registrar or hosting company nicely may render results. Why important? Email campaigns will spill into spam filters if server IP’s are blacklisted.
* If it’s too good to be true, tackle it before someone else does.
In Closing: Choose Wisely
Simplifying the domain buying process entails research, and more research. Check keyword tool in Google or Bing to see potential costs, competition and whether marketing is going to gobble other expenses. Also, never spend vehemently on domains you’ll never fully develop; the worth isn’t there. Finally, don’t let anyone fool you into thinking their domain is worth more than a postage stamp unless the value is transparent.
