Sarah Struijk - Product Marketing & Consulting

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België
Antwerp
Sarah Struijk - Product Marketing & Consulting

I help product based biz’s position themselves in the market+unlock their full sales potential+win

12/05/2026

If you are having a hard time getting clients and sales then this post is for you!

Let’s keep it simple and objective because I know non of us have time to waste 😉

👉🏼Avoid doing any of these if you want to finally start getting clients to put their hands in their pockets.

1. Your clients can’t see the value of what you sell - If the transformation and what your clients will get out of your product and/or treatment is not clear they will most likely not buy. Remember that what you offer enables something more significant if your clients lives and that has to be out there, crystal clear.

2. YOU OFFER TOO MANY STEPS FOR THE CLIENT TO TAKE UNTIL THE END PURCHASE - Simplify your clients buying journey! Make the process clear, smooth and effortless. Don’t make your clients take unnecessary actions.

3. YOUR MESSAGING ISN’T CLEAR- Clarity is key! If your WHY, the reason behind your brand and intention isn’t stated and understood then you can’t expect to have your clients understanding.

🔥Bonus reason to avoid: YOU HAVEN’T BUILT TRUST - If your clients don’t trust you and your business they will look for a similar product or treatment elsewhere.

✨Needing help, guidance and a strategy to help you overcome all these obstacles with ease and no overwhelm? Let’s do it together! Head to the link in my bio and book a FREE 1:1 discovery call and let’s chat.

Tag a business friend you know would benefit from this post 👇🏼

04/05/2026

I genuinely love with how Chanel and Dior are using social media right now.

They’re not repurposing content. They’re not showing up the same way everywhere. They understand something most brands still ignore:

-Each platform has a role. -Each format has a purpose. -Each piece of content speaks to a different person.

On Instagram, they’re still impeccable. It’s aspirational, polished, curated. Almost like a magazine cover.

But on TikTok?

You’re inside the brand.
You see the backstage. The process. The human side of it all.

And that’s not random.
It’s strategic.

Because even brands like Chanel and Dior are not relying only on their name anymore.

They’re still building connection. They’re still creating desire. They’re still showing up.
Every. Single. Day.

Yes, if they stopped posting, they would still sell. But in today’s world? That would be lazy. And honestly… not strategic at all. Because attention is earned daily. And the brands that stay relevant are the ones that understand how to use content to speak to their audience at every stage. Not just impress them. But connect with them.

👇 Be honest, are you using your content with intention… or just posting because you “have to”?

✨ If you want to build a strategy that actually makes sense for your brand, one that attracts, connects, and converts.. you can book a free discovery call through the link in bio.

Let’s build something that people don’t just see… but feel.

20/04/2026

I was at my dermatology clinic recently, and it reminded me of something I talk about all the time.

Before even stepping inside, you already know what to expect.

The reputation is there.
The positioning is clear.
The experience is consistent.

Even people who have never been there know it’s premium.

And that doesn’t happen by chance.

If you’re building a premium brand, your space is part of your strategy.

Not just how it looks but how it’s experienced.

Where your client waits.
What they feel in that moment.
How the environment prepares them for what’s next.

These aren’t small details.

They’re touchpoints that either reinforce your positioning…
or quietly weaken it.

And this is where most businesses disconnect.

They invest in branding online but forget that the in-person experience has to carry the same message.

Real brand strength comes from alignment.

Digital.
Physical.
Human.

When all three match, something shifts.

You’re not just offering a service anymore.
You’re creating an experience people trust, remember… and talk about.

Because people don’t just come back for results.

They come back for how you made them feel.

And that only happens when your space, your brand, and your team are all telling the same story.

That’s what separates a good business… from a memorable one.

✨ If you want to build a brand that feels aligned at every touchpoint (online and offline) you can book a free discovery call through the link in bio.

25/02/2026

If you’re not telling a story, you’re just listing features.
And features don’t build connection.

🖊️ Storytelling turns:
 • services into solutions • products into experiences • expertise into authority

Without it, your marketing sounds like everyone else’s. And when you sound like everyone else, you compete with everyone else.

Story creates emotion. Emotion creates memory. Memory creates preference.

Are you listing… or are you leading?

Tell me what you sell/offer in the comment section below and I will give you an example 👇🏽

31/12/2025

As this year comes to a close, I can’t help but feel incredibly grateful. Grateful for the growth, the lessons, the challenges that turned into breakthroughs, and the wins—big and small.

Thank you to every client who trusted me with their brand, every follower who supported, engaged, and believed in the vision, and everyone who’s been part of this journey. None of this would be possible without you.

This year reminded me that consistency, faith, and showing up—even on the hard days—truly pays off. As we step into a new year, I’m excited for bigger goals, stronger strategies, deeper connections, and continued impact.

Here’s to creating with purpose, building brands with intention, and stepping into the next chapter with confidence. The best is still ahead ✨🚀

21/11/2025

You’d assume being the cheapest option would make things easier, that lowering your prices would attract more clients, make decisions quicker, and keep your agenda full.

But the reality is often the complete opposite.

👉🏼When you underprice yourself, you send a silent message: 
-that you don’t fully trust your own work yet, -that you’re still proving your worth, -that you’re new and uncertain about your value.

And while it’s true you should always keep your prices fair and aligned with the market, dropping them too low doesn’t make you more competitive, it makes you look less prepared.

Because the truth is, cheap prices attract expensive problems.

Clients who chase the lowest price tend to be the hardest to satisfy. Their focus isn’t on quality, creativity, or results, it’s on saving money and getting things “done.”
 They’ll question everything, hesitate on every decision, and often undervalue the effort behind your work.

Meanwhile, clients who invest more don’t just pay for your service, they pay for your expertise, your process, and your reliability.

Stop selling yourself short. The right clients will respect your worth, but only after you do ❤️

12/02/2025

Creating content shouldn’t be hard.

When you have your source of information defined you are able to easily create it.

When you create something you have to think of your end viewer always! The wording, the topic, the approach should all be revolved around your consumers needs, pains and goals.

After you have your research done you should then make sure to use the information the best way possible.

👉🏼Real life example:

✨Client: Had a very festive end of the year and is now feeling bloated and uncomfortable.

✨YOU: Sell Lymphatic Drainage Massages .

✨How you should sell: Had a bit too much to drink and eat this end of the year? Feeling bloated and uncomfortable as a result of that? Then book your Lymphatic Drainage Massage and make sure to detox in the start of the year.

You can elaborate more to that but this already gives you an idea of how to work your content in your favour.

If you are looking for support and guidance to create content with ease + clarity it will be my pleasure to guide and support you 💛 Head to the link in my bio and book your FREE DISCOVERY CALL today!

Do you already follow any of the tips from todays post? 👇🏼

13/01/2025

Just saving you time and giving you a summary of what 2025 marketing trends are so you can boost your sales and business.

✨If you are looking for support and guidance to create a strategy that will help you attract your ideal clients it will be my pleasure to guide and support you 💛 Head to the link in my bio and book your FREE DISCOVERY CALL today!

Do you already follow any of these? Let’s chat in the comments below 👇🏽

Adres

Antwerp

Website

https://www.sarahstruijkmkt.com/

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