Sarah Struijk - Product Marketing & Consulting

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België
Antwerp
Sarah Struijk - Product Marketing & Consulting

I help product based biz’s position themselves in the market+unlock their full sales potential+win

08/09/2026

Most business owners are afraid of repeating themselves.

“But I already talked about this.”

Yes, you did. But that doesn’t mean everyone saw it, remembered it, or was ready to act on it.

You see your content every day. Your audience doesn’t.

And repetition doesn’t mean copying and pasting the same thing over and over. It means reinforcing the same core message through different angles, stories and formats.

Because people need multiple touchpoints before they remember you, trust you and eventually buy from you.

Same message. Different expression.

The goal isn’t to constantly say something new.
It’s to become so associated with what you do that people think:

“When I think about this, I think about them.”

That’s how brands become memorable and memorable brands sell.

Share this with a business owner who’s afraid of repeating themselves. And if you need help creating content that sells without feeling repetitive, head to the link in bio and book your free discovery call.

04/09/2026

Quick question: do you know which type of behind the scenes content you should be posting right now?

Because it’s not the same for everyone, it depends entirely on where you are in your business. Post the wrong kind at the wrong stage, and it just blends into the noise instead of building trust.

I mapped out exactly how to think about this, what to show, when to show it, and where, swipe through to see 👉

Which stage are you at right now? Tell me below 👇

Want a full strategy built around exactly where your business is at? Start with my Magnetic IG Profile Audit, or if you want to work together more closely, my 1:1 package is a 3-month partnership where we build your content strategy from the ground up. Both are in my bio.

02/09/2026

Got a launch idea you’re excited about? Excitement is great, but excitement alone doesn’t fill seats, spots, or sales.

Before you post a single thing, ask:

— What’s the actual number I need to hit, and by when?
— What’s my timeline, what are my phases?
— What’s the one thing people need to believe before they say yes?
— Does my CTA change as the launch gets closer, or am I repeating myself?
— Am I adjusting based on what’s working, or just posting and hoping?

A healthy launch usually needs 4-6 weeks minimum, enough time to build awareness, create real interest, and drive urgency without rushing your audience into a decision. Launching a week or two before? You’re skipping straight to urgency without ever earning the trust.

A launch isn’t about posting the most. It’s about posting with a plan. Structure isn’t the fun part, but it’s the part that actually fills the spots.

This is the exact kind of strategy I build with my 1:1 clients before we ever hit publish. Want a launch strategy that’s actually built to convert? Book your free discovery call: link in bio.

Got any launches coming soon? Let me know in the comments below, can be anything 👇🏽

24/08/2026

Ever watch your competitor post something that looks completely random... and it outperforms everything you’ve carefully planned?

Reach and relevance are not the same thing. Views don’t equal authority, being remembered does. And if their post wasn’t built to convert, its performance can’t tell you anything about whether your strategy is wrong.

Don’t let someone else’s lucky post make you abandon your strategy. Chasing likes and chasing clients are two different games.

This is exactly the kind of thing I work through with my 1:1 clients. I’m not selling hacks or a secret formula, because they don’t exist. What I offer is real strategy, testing, and the time it actually takes for a profile and a business to grow the right way.

My focus is your social media (Instagram specifically) but we also look at your physical business, because everything has to be aligned. I see your IG as your portfolio: an extension of what you offer, a way for the right people to find you, connect with you, and be moved to walk into your space.

This is personalized, one-on-one work. No templates, no copy-paste strategy, just what’s actually right for your brand and your business.

Want to build something solid and memorable? Book your free discovery call — link in bio. 🔗

21/08/2026

Real Results. Real Strategy.

These are actual results from a paid ad campaign I ran for a client, but the ad wasn’t the reason it worked.

Paid traffic only works when the foundation is ready. If your feed isn’t ready, if your bio has no clarity, if there’s nothing guiding your viewer on what to do next, paid ads will just bring more people to see that confusion faster. More visibility on a broken foundation isn’t growth, it’s a faster way to lose money.

When your goal is profile visits, your profile has to be ready to convert: clear positioning, a strategic bio, strong content, consistent messaging. Paid ads bring the attention, your organic presence is what closes the gap.

This is the exact order I work in with every client, and it’s why the results actually stick.

✨Want to start? Get your Magnetic IG Profile Audit — link in bio.

✨Want something more tailored to you? My 1:1 package is a 3-month renewable partnership where we work together to build and grow your presence from the ground up. Book your free discovery call — link in bio. 🔗

10/08/2026

AI has completely changed the way we work and I genuinely think that’s a good thing.

I use it almost every day.
To brainstorm.
To organize ideas.
To improve systems.
To speed up repetitive tasks.
To challenge my thinking.

But there’s a difference between using AI and depending on AI. Lately, I’ve noticed more and more businesses outsourcing not just the ex*****on... but the thinking.

The strategy.
The voice.
The personality.
The decisions.

And that’s where I think we need to be careful.

Technology should make us more efficient, not less capable.

Because what happens if the tool isn’t available?
What happens when there’s no Wi-Fi, your phone dies, or the platform changes?
Can you still communicate your ideas?
Can you still solve problems?
Can you still create?

And there’s something else I’ve been noticing...
Everyone has access to the same AI tools.

Which means everyone is starting to sound the same.
The same hooks.
The same captions.
The same way of explaining things.

The irony?
The more we rely on AI to make us stand out...
The more we blend in.

The brands people remember aren’t the ones with the most polished AI-generated content.
They’re the ones with a clear point of view.
With personality.
With stories.
With a voice that no tool can replicate.
Use AI.
Learn it.
Embrace it.

But don’t hand over the one thing that makes your business impossible to copy:
You.

✨The future doesn’t belong to the people who use AI the most. It belongs to the people who know how to combine AI with their own ideas, experiences, and perspective. That’s where the real magic happens.

Adres

Antwerp

Website

https://www.sarahstruijkmkt.com/

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