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11/07/2014

The Smoking Gun: Deleted Google Author Photos Boost Ad CTR | WordStream http://buff.ly/TWESLD

If you’ve been following developments in the search industry lately, you’ll have undoubtedly have come across discussions about Google’s recent decision to remove authorship photos from search results.

12/06/2014

Our first case study: Carambla Mobile App Advertising http://buff.ly/1nybnKW

To grow the number of installs of its mobile parking app, Carambla got in touch to explore the various possibilities of paid acquisition.

29/05/2014

How To Use a High Conversion Rate As Marketing Leverage http://buff.ly/1kfCRQt

A high conversion rate gives you an important advantage over your competitors: it allows you to lower your customer acquisition cost.

28/05/2014

E-commerce Chart: Barriers to growth http://buff.ly/TSxaDt

E-commerce spending in the United States was set to grow 13.4% in 2013, according to Forrester Research.That's a torrid pace when you consider the overall economy grew at a respectable 2.6% last year.Of...

26/05/2014

"Customer Success is not about increasing generation customer satisfaction, but creating revenue growth." http://buff.ly/1ozr9Fw

Table of ContentsWhat You’ll Learn In This SectionWhat Are “Seeds?”Pros & Cons of “Seeds”How To Grow Seeds – PredictablyWhat “Customer Success” Isn’tYour Goal: “Negative Revenue Churn”6...

23/05/2014

Increase the results you get from your website

22/05/2014

User onboarding success: Just In Time Education http://buff.ly/1jTX12i

LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.

21/05/2014

How to Gamify Lead Generation to Delight Customers and Drive Conversions http://buff.ly/1khdfHn

Building your subscriber base doesn’t have to be a loathed process. Here's how to make lead generation fun - for you and your prospects.

20/05/2014

Nice slide deck: Why Content Marketing Fails http://buff.ly/1ggayGr

Rand Fishkin, Wizard of Moz | | [email protected] Why Content Marketing Fails

19/05/2014

7 Quick and Dirty Ways to Supercharge Your PPC Landing Pages | Unbounce http://buff.ly/1khdbr4

Small changes to your PPC landing pages could dramatically improve your ROI. Here are 7 simple tactics you should be testing.

14/05/2014

Facebook ads growing up: leaked slide decks http://buff.ly/1nIoLvI

A presentation about Facebook's effectiveness as a direct response marketing tool. Facebook distributed the presentation to is preferred marketing developers so they could show it to their clients.

13/05/2014

Are non converting website visitors useless to your business? http://buff.ly/1sHEKMK

Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels