16/08/2026
Sometimes clarity comes from stepping outside your comfort zone.
The past months I took on a completely different professional challenge.
For the first time in a very long time, I stepped outside life as an entrepreneur and into a world that was new to me.
And I’m genuinely grateful I did.
It challenged me, taught me a lot and gave me a different perspective on work, entrepreneurship — and on myself.
But sometimes trying something new also makes very clear where you belong.
For me, that is entrepreneurship.
Creating. Building. Following my intuition. Making choices and taking responsibility for them.
And SOUK in the CITY.
What started from a deeply rooted love for Morocco, its people, craftsmanship, colours and stories has grown into something far more beautiful than I ever dared to dream.
For a while, I tried to combine too many things.
Now I’m choosing differently.
Less distraction.
Less doubt.
More focus.
There is a lot I want to rebuild, rethink and grow — from the collection and webshop to wholesale, new sourcing trips and all the stories behind SOUK that I’ve shared far too little.
So this is not a comeback.
SOUK never left.
It’s simply me choosing, very consciously, to put my energy back into the place where my heart, creativity and entrepreneurial drive have always been.
And I’m very ready for what comes next.
SOUK in the CITY — onwards. 🤎
