SOUK in the CITY

SOUK in the CITY handmade, colorful deco label
passionate distributor | designer | producer
of Moroccan craftmanship

Longer days loading… ☀️ Our Berber colors are ready.
27/02/2026

Longer days loading… ☀️
Our Berber colors are ready.



🎶 La Vie en Rose – ZAZ ZEMMOUR ELYSSA (160 x 270 cm)Some rugs whisper.Elyssa sings.Ultra-soft, time-worn, delicately fad...
24/02/2026

🎶 La Vie en Rose – ZAZ
ZEMMOUR ELYSSA (160 x 270 cm)

Some rugs whisper.
Elyssa sings.

Ultra-soft, time-worn, delicately faded — this vintage Zemmour carries decades of quiet stories in her wool. A noble one. A beloved one.

A poetic grid of symbols unfolds across her rose-beige surface — stars, crosses, protective talismans — woven by Amazigh hands in the Middle Atlas.
Soft mint greens, clay reds, dusty ochres and faded berry tones melt into each other like an antique tapestry kissed by time.

There are small marks of life. Gentle wear.
But that is exactly where her beauty lives.

She feels like:
• early morning light in a bedroom
• a quiet reading corner
• bare feet on velvety wool
• a home that breathes warmth and history

Sourced directly at the criée berbère in Marrakech — chosen for her rare aged patina, her softness, her quiet strength.

This is not just décor.
This is heritage under your feet.

DM for details or to receive extra photos or info.




What started out as a scented candle, became something that stays.Long before it wrapped a candle,there was a traditiona...
06/02/2026

What started out as a scented candle, became something that stays.

Long before it wrapped a candle,
there was a traditional piece of textile —
woven by hand,
carrying ancestral patterns and stories.

Then it became a moment.
A warm glow.
A scent filling the room.

And when the flame fades,
it turns into an object for everyday life ♻️

The textile pouch transforms into a small basket —
perfect for a plant, made to hold new life 🌱

Each NOUR candle is wrapped in a different fragment of vintage hayk textile.
No two bands are the same.
No two pouches identical.

Want help choosing your favorite combination?
Send us a DM — we’re happy to share photos
so you can pick your perfect match.

From heritage
to moment
to object.

That’s NOUR.

Corner by corner 📷Welcome to our showroom!300 m2 vol kleur, sfeer en textuur.Een ode aan handwerk en authenticiteit.Alti...
05/02/2026

Corner by corner 📷
Welcome to our showroom!

300 m2 vol kleur, sfeer en textuur.
Een ode aan handwerk en authenticiteit.

Altijd welkom op afspraak - binnenkort nieuwe openingsuren.
Stuur gerust een berichtje voor meer info.

Always welcome by appointment.

📍 Kerkstraat 22 | 8370 Blankenberge | Belgium

Boucherouite rugs are not just rugs.They are memories, stitched together.Born from necessity, woven from scraps of old c...
28/01/2026

Boucherouite rugs are not just rugs.
They are memories, stitched together.

Born from necessity, woven from scraps of old clothing, boucherouite rugs became silent family archives.
A grandfather’s djellaba.
A child’s dress.
A fragment of everyday life, transformed into colour and rhythm.

Created exclusively by women, these rugs escape rigid traditions.
They are intuitive, personal, emotional.
Stories told without words, woven instead of written.

Each symbol speaks its own language:
♦️ diamonds for fertility
🧿 zigzags for protection
🟥 red for womanhood
🟨 yellow for man
🤍 white for mourning
💙 blue for love
💚 green for paradise

Once hidden, long dismissed as “poor rugs”, today they are finally seen for what they truly are:
raw expressions of female creativity, freedom and inner worlds.

No coincidence they echo modern art - Kandinsky, Klee, Rothko.
Different cultures, same instinct:
to express emotion through colour, form and rhythm.

At SOUK in the CITY, we honour boucherouites not as trend pieces, but as living art, woven stories with soul.

There’s a 2016 challenge going around on social media.People sharing memories from that year.I don’t usually join these ...
22/01/2026

There’s a 2016 challenge going around on social media.
People sharing memories from that year.
I don’t usually join these things, but 2016 holds real meaning for me.

Morocco had already been part of my life for years.
For the light. The colours.
The balance between chaos and calm.
For the people, the stories, the unexpected encounters.

But in 2016, something shifted.
This wasn’t just another trip for pleasure.

It became my first professional buying trip —
as a retailer, searching for unique pieces
for my then to-be-opened concept store.

For the first time, I wasn’t only wandering and absorbing.
I was choosing.
Listening differently.
Looking with new eyes.

The souks became workspaces.
Rugs gained names and stories.
Conversations turned into collaborations.
And intuition slowly grew into direction.

Not everything was clear or certain.
But it felt right.

These images aren’t polished or perfect.
They’re honest.
The beginning of a path that brought me here.

Some journeys change you.
Others define you.





MARMOUCHA rugs — modern Berber eleganceSoft.Calm in tone.Quietly powerful in presence.Our Marmoucha rugs are handwoven b...
16/01/2026

MARMOUCHA rugs — modern Berber elegance

Soft.
Calm in tone.
Quietly powerful in presence.

Our Marmoucha rugs are handwoven by Berber artisans in the Atlas Mountains, using high-quality wool and refined relief techniques.
A contemporary take on traditional craftsmanship — designed for modern, light-filled interiors.

These are rugs that don’t shout.
They ground a space.
Add texture.
And bring warmth in the most effortless way.

Each piece is one of a kind.
Timeless.
And made to be lived with.

🤍 Handwoven in Morocco
🤍 Premium wool
🤍 Modern Berber design
🤍 Unique pieces


Marmoucha rugs by SOUK in the CITY

My favorite places to stay in Essaouira 🤍Over the years, Essaouira has been more than a beachside escape for me.It’s bee...
07/01/2026

My favorite places to stay in Essaouira 🤍

Over the years, Essaouira has been more than a beachside escape for me.
It’s been a place to slow down, breathe, walk barefoot, watch the light change…
and at the same time a quiet professional pied-à-terre during sourcing trips and work moments for SOUK in the CITY.

These stays are not about luxury.
They’re about how a place makes you feel.

Tested, tried, returned to — again and again.
Each one for a different mood, rhythm or moment.

From cool & colorful to calm & lived-in,
from independent stays to budget-friendly soul.

I wrote it all down — places, details, and why I loved each of them.
✨ Full blog : https://www.soukinthecity.be/blogs/news/favorite-riads-in-essaouira-%F0%9F%8F%BC

Save for later, swipe through slowly,
and feel free to ask if you want help choosing your match.

— Joëlle

Gift inspiration, SOUK-style 🎁From funky curiosa to colourful ornaments to cosy rugs — all handmade, all one-of-a-kind.T...
11/12/2025

Gift inspiration, SOUK-style 🎁
From funky curiosa to colourful ornaments to cosy rugs — all handmade, all one-of-a-kind.
The kind of gifts that tell a story… and bring a smile.

Available in our showroom & online —
come treasure-hunt with us 🫶🏻

www.soukinthecity.be

“What if we created our own candle line… but in true SOUK in the CITY style?”Warm, handmade, vibrant, a little unexpecte...
29/11/2025

“What if we created our own candle line… but in true SOUK in the CITY style?”
Warm, handmade, vibrant, a little unexpected.
A Belgian–Moroccan blend wrapped in colour, craft and story.

From that thought… the slow magic began.

I searched. Tested. Sketched.
Talked with maâlems. Selected scents.
Tried out hundreds of colour combinations (yes… hundreds 😅).
Ayoub made the woven bands and gift pouches that were born from vintage hayks I mostly sourced at the criée.
Then came the embossed leather label.
And in between all that, dozens of tiny decisions you don’t see —
but you feel when you hold the candle in your hands.

And suddenly… we’re here.
Ready for the festive season with a candle line that feels warm, artisanal and unapologetically us.
Wrapped in texture.
Wrapped in colour.
Wrapped in story.

Meet NOUR — meaning light.
A collection that grew slowly, lovingly, through many months of creation.
Now ready to glow in our showroom… and maybe under someone’s Christmas tree.

✨ Launch this weekend – limited first batch
✨ Two sizes, gorgeous scents
✨ Handmade pouches & bands from Marrakech
✨ A little piece of Morocco, crafted for Belgian winter
✨ Shop: https://www.soukinthecity.be/collections/candles

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Blankenberge

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