21/12/2021
Another international transfer window for football players is ongoing and some agent’s and intermediation companies are struggling with many difficulties to place their customers due to the pandemic crisis. In addition to accredited agents and intermediation companies and some renowned individual agents, a new phenomenon has emerged in recent years, which is the familiar agents.
We must not forget that the best football players are one-man companies. In many cases, they have become the central figure of a family business that employs fathers, mothers, siblings and friends and they wonder why they are not the ones to collect instead of being the agents so they often insist that they should be the family or close friends to represent them.
The fact that there has been a deregulation of the activity of football agents, has meant that many players do not recognise the ability of current intermediaries and, when in doubt, prefer to hand the task of representation to family members.
But that does not mean that they represent the interests of the athletes well, because family or direct friends tend to take things more personally and often think that there is nothing more to negotiate or improve in their contract. Official agents are much better prepared.