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Since 1976 PUB reunites people who are passionate about brands. since 2018 - 20.10.22.

PUB verenigt mensen met dezelfde passie voor merken sinds 1976. sinds 2018. . Volg alles in de wereld van , , en nog veel meer

Depuis 1976 PUB réunit les gens avec la même passion pour les marques. depuis 2018. . Suivez le tout du monde du , du , de la et autre.

27/08/2026

Say hi to Creativity Pool 🎨
We've just launched a new section in our print magazine, dedicated to creative talents who deserve more visibility.

This first edition features three very different profiles: Yassin Rouissi (finance, creation, sound and immersive experiences), Jérôme Van Gheluwe (actor and voice-over artist for ad shoots) and Valentin Damon (founder of Paris-based color grading studio IRO).

We want to build bridges between a new generation of creatives and an industry that doesn't always know where to look for them.

Creativity Pool is a premium partner content format, giving creative talents the opportunity to showcase their work and profile in PUB Magazine.

👉 Comment "I'm Creative!" if you'd love to be featured
📩 Or reach out directly at [email protected]

25/08/2026

Is marketing shrinking? At the UBA Media Date, three global experts sounded the alarm for PUB.

Ruben Schreurs (Ebiquity) calls for the creation of an independent « translator » role to speak the same language as finance and prove the business value of our investments.

Deborah Gurofsky reminds us that you don’t build a strong brand in a 1.7-second mobile scroll. Let’s prioritize TV and streaming to generate the attention and memorability essential to profitability.

Les Binet invites us to abandon ‘small thinking’. The budget is 8 times more important than ROI for generating profit! Think big, reach broad, and respect the golden ratio: 60% emotional brand-building, 40% activation.

And you, are you more of a ‘one-night-stand brand’ or a long-term relationship? Let us know in the comments! 👇

18/08/2026

Which summer character are you?

We’re officially back and while PUB was taking a summer break, the team was busy making the most of it.

From mountain tops to Swedish lakes, with a little Venice, aquagym and summer reading in between… Here’s a glimpse at how the PUB team spent the holidays.

Are you :

Vicky — working her way through her summer reading list
Philippe — 3,500 metres above sea level
Sophie — at Teatro La Fenice in Venice
Fien — fully committed to an aquagym session at a friend’s place
Nina — somewhere in the mountains between Germany and Austria
Marine — lost somewhere on a lake in Sweden
Rauno — a cocktail and a cigar in hand ? ☀️

03/07/2026

Back from Cannes, straight to Antwerp.

PUB was at St-Canneke 2026, where ACC once again brought together the Belgian creative community to share the latest Cannes Lions inspiration.

30/06/2026

PUB Tour ! First stop: Brussels.

To celebrate PUB’s 50th anniversary, we’re taking the magazine on the road.

With the PUB Tour, we’re stepping outside the newsroom to meet the people shaping Belgium’s marketing, media and creative industries. One shared set of questions, different perspectives, and honest conversations about journalism, AI, creativity and what’s next for our industry.

Our Brussels edition brought us to Le Soir, EPAM Empathy Lab and Hilarious, before ending the day with an intimate networking drink at the Secret Rooftop of the Warwick Hotel. The photos in this carousel were taken during that invitation-only gathering, where our guests and a handful of industry professionals came together to continue the conversations.

The journey continues soon… Antwerp, you’re next.

25/06/2026

Episode 4 - the final one 🎙️

Olaf & Thomas wrap up the Boatcast at Cannes with Innie Tran (Mutant), fresh off their first-ever Lion.

What does it feel like? How does she see Cannes? And what's on her phone wallpaper?

Eleni Liebert, StuMPA 2026 silver winner & Cannes ticket holder, will also join for a chat about her days on the Croisette, her ambitions, and Oprah. And to close things out, Jarne Eeckhoutse (Happiness Brussels) drops his favourite radio spot 📻

🔗 Read & listen on pub.be - link in bio

24/06/2026

The Boatcast is back for episode 3 🚢 This time, Olaf & Thomas welcome Geoffrey Hantson, co-CEO & CCO of Happiness for a chat about standout Belgian campaigns, big ideas, and a few choice words along the way.

Plus: Kenn Van Lijsebeth (AKQA) picks his favourite radio campaigns 📻

🔗 Read & listen on pub.be

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