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Since 1976 PUB reunites people who are passionate about brands. since 2018 - 20.10.22.

PUB verenigt mensen met dezelfde passie voor merken sinds 1976. sinds 2018. . Volg alles in de wereld van , , en nog veel meer

Depuis 1976 PUB réunit les gens avec la même passion pour les marques. depuis 2018. . Suivez le tout du monde du , du , de la et autre.

22/10/2026

PUB 7 is out
Influencer marketing took over the new PUB, on the same day as the Bisou Awards.

In the second-to-last issue of our anniversary year, we dive into the world of creators. Their growing role in communication and advertising, and the challenges that come with it, from creative collaboration to responsibility and trust.

Meet the 5 PUB Influence pioneers
→ Maureen Richard (Walkie Talkie) on influencers in corporate communication
→ Julien Latinis (Efluenz) on the power of a cross-media approach
→ Laurence Baeten (BeInfluence) on the creative role of creators
→ Cathy Pill (Stellar) on how to measure the impact of influencer marketing
→ Shanice Engel (OONA/BAAS) on community heroes

Ready to read it?

13/10/2026

Mark your calendar
PUB 7 is out October 15
Follow us so you don’t miss it

08/10/2026

What if the biggest influencer isn’t always the best choice?

For Maureen Richard from Walkie Talkie, successful influencer marketing isn’t about follower count. It’s about finding the right match, giving creators room to be creative and recognising the real value behind their impact.

She also challenges another persistent myth: influencer marketing isn’t cheap.

Watch the new PUB Influence video 🔥 (info in bio)

06/10/2026

Influencer marketing is maturing. But as AI fuels content abundance, trust is becoming the real currency.

For PUB Influence, Shanice Engel from OONA/BAAS shares her take on what’s next: a Community First approach, more recognition for creators and agencies, and the growing role of creators as trusted sources.

What will influencer marketing look like in the next two years?

Watch the full video 🔥 (info in bio)

01/10/2026

Influencer marketing is evolving. And it’s no longer just about visibility.

One-shot campaigns, ambassadors, cross-media, KPIs and measurable results: Julien Latinis, CEO of Efluenz, shares his view on where the industry stands today.

Watch the full conversation with PUB Influence.

25/09/2026

Influencer marketing is changing. So is the way we measure its impact.

For PUB Influence, , Founder & CEO of , shares her take on where the industry is heading, from smarter data and campaign measurement to AI, creativity and the human side of creator marketing.

What can we measure today that we couldn’t before? And how far should technology go?

2 minutes. Straight to the point. Watch the full video 🔥

More info in bio !

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