asUgo

THINK AND BUILD, BEYOND. Together, Connecting U with your customers. Salesforce CREST (gold) Partner We are asUgo, a new and different CRM Salesforce integrator.

We are a cross-functional and committed team with one focus: meet our clients’ CRM objectives. We help our clients on Salesforce solutions, providing functional guidance and relevant technical expertise. We establish a transversal approach between:
- Marketing, Sales & Customer Service
- Business & IT
- Agility & Project Management

We help our clients embracing a new digital era in order to con

nect with their customers in a new, innovative and efficient way. We are curious, nimble and committed. We are asUgo.

25/08/2026

🔐 𝗡𝗼𝘁 𝗔𝗹𝗹 𝗠𝗙𝗔𝘀 𝗔𝗿𝗲 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗘𝗾𝘂𝗮𝗹.
Having MFA enabled doesn’t necessarily mean your organisation is protected against modern phishing attacks.

In our latest article, Robin Descamps, Head of Security at asUgo, explains how attackers bypass traditional MFA and why phishing-resistant authentication matters.

👉 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲: https://asugoconsulting.com/not-all-mfas-are-created-equal/

🚨 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝘁𝗼 𝘀𝗲𝗲 𝘄𝗵𝗮𝘁 𝗮 𝗿𝗲𝗮𝗹 𝗰𝘆𝗯𝗲𝗿 𝗮𝘁𝘁𝗮𝗰𝗸 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲? Join us on 𝟮𝟱 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝗶𝗻 𝗕𝗿𝘂𝘀𝘀𝗲𝗹𝘀 𝗳𝗼𝗿 𝗔𝗹𝗹 𝗘𝘆𝗲𝘀 𝗼𝗻 𝗖𝘆𝗯𝗲𝗿 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆, featuring a live ransomware attack demonstration.

👉 𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁: https://go.asugoconsulting.com/l/1071552/2026-06-26/ydl8w

10/08/2026

🏆 𝗖𝗼𝗻𝗴𝗿𝗮𝘁𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗥𝗼𝗯𝗶𝗻 𝗗𝗲𝘀𝗰𝗮𝗺𝗽𝘀, 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗮𝘁 𝗮𝘀𝗨𝗴𝗼, 𝗳𝗼𝗿 𝘁𝗮𝗸𝗶𝗻𝗴 𝟭𝘀𝘁 𝗽𝗹𝗮𝗰𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗗𝗘𝗙 𝗖𝗢𝗡 𝟯𝟰 𝗤𝘂𝗮𝗻𝘁𝘂𝗺 𝗖𝗧𝗙!

Robin's achievement reflects the mindset we value at asUgo: staying 𝗰𝘂𝗿𝗶𝗼𝘂𝘀, remaining 𝗻𝗶𝗺𝗯𝗹𝗲 and 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱 to continuous learning and innovation.

From earning 3rd place in 2024, to designing challenges for the competition and participating in LeHack and BSides in 2025, to reaching the top of the podium in 2026, Robin’s journey is a great example of where curiosity, perseverance, and technical excellence can lead.

Congratulations, Robin! 👏

14/07/2026

🤖 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗔𝗜 𝘄𝗶𝘁𝗵 𝗠𝘂𝗹𝗲𝗦𝗼𝗳𝘁. AI agents are only as powerful as the systems, data and integrations behind them. Without a secure and connected foundation, even the most advanced AI initiatives struggle to scale.

In this new article, Roberto Tonon, Senior Consultant at asUgo, explores how MuleSoft Agent Fabric helps organisations create the integration layer needed for Agentic AI, from API-led connectivity and governance to orchestrating intelligent, end-to-end business workflows.

👉 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲: https://asugoconsulting.com/building-the-foundation-for-agentic-ai-with-mulesoft/

08/07/2026

🎬 𝗢𝗻𝗲 𝘂𝗻𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲 𝗲𝘃𝗲𝗻𝗶𝗻𝗴. 𝗔 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝘁𝗼 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿.

Thank you for celebrating 10 years of asUgo with us.

The story continues.

𝗧𝗵𝗶𝗻𝗸 𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱. 𝗕𝗲𝘆𝗼𝗻𝗱.

02/07/2026

🎉 𝗦𝗼𝗺𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁. 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗼𝗻𝗲𝘀 𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲. 𝗘𝗟𝗘𝗩𝗔𝗧𝗘 – 𝟭𝟬 𝗬𝗘𝗔𝗥𝗦 𝗢𝗙 𝗣𝗘𝗢𝗣𝗟𝗘, 𝗣𝗔𝗦𝗦𝗜𝗢𝗡 & 𝗖𝗨𝗥𝗜𝗢𝗦𝗜𝗧𝗬 was just that.

To everyone who joined us: thank you for making this milestone so special. Seeing clients, partners, alumni, colleagues and friends together on the rooftop of The Standard Hotel was a wonderful reminder that the best journeys are always built together. Your trust, your energy and your conversations are what truly made 𝗘𝗟𝗘𝗩𝗔𝗧𝗘 unforgettable.

We’ve selected a few of our favorite moments below.

Here’s to the next chapter.
Let’s continue to 𝗧𝗵𝗶𝗻𝗸 𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱. 𝗕𝗲𝘆𝗼𝗻𝗱.

01/07/2026

🎉𝗟𝗮𝘀𝘁 𝘄𝗲𝗲𝗸, 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲𝗱 𝟭𝟬 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 asUgo 𝘄𝗶𝘁𝗵 𝗘𝗟𝗘𝗩𝗔𝗧𝗘, 𝗮𝗻 𝘂𝗻𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲 𝗲𝘃𝗲𝗻𝗶𝗻𝗴 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝘁𝗼 𝗼𝘂𝗿 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀.

This video opened our keynote. Our Managing Directors, Julien Blaise and Gaëtan Mndt, didn’t simply walk onto the stage… they arrived in wingsuits, symbolically flying over Brussels and Lisbon.

It wasn’t just for the show. It was an invitation to change perspective.
Because the future of advisory isn’t about doing the same things faster. It’s about seeing organizations differently.

Data and AI are transforming organizations. Imagine an organization as a living city, where every building represents a business function and every road the flow of information, decisions and value. Every function becomes connected, adaptive and intelligent, continuously detecting opportunities, removing friction and orchestrating the right actions at the right time.

This is the future we believe in: helping organizations become adaptive, intelligent ecosystems where data, AI and people work together continuously.

A huge thank you to everyone who celebrated this milestone with us.

NB: Stay tuned for more pictures and our official aftermovie, coming in the next few hours!

🎦 Special thanks to Peggy Power Productions for going the extra mile to bring this video to life.

23/06/2026

🇵🇹 𝗧𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝗲𝗵𝗶𝗻𝗱 𝗮𝘀𝗨𝗴𝗼 𝗣𝗼𝗿𝘁𝘂𝗴𝗮𝗹
Behind every successful project is a team of passionate people driving innovation, collaboration and customer success.

In this new article, we introduce some of the talented professionals behind asUgo 𝗣𝗼𝗿𝘁𝘂𝗴𝗮𝗹, sharing their experiences, expertise and what makes our local team unique.

At asUgo, we believe that 𝙩𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙮 𝙞𝙨 𝙥𝙤𝙬𝙚𝙧𝙚𝙙 𝙗𝙮 𝙥𝙚𝙤𝙥𝙡𝙚 and our Portugal team is a great example of that.

👉 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲: https://asugoconsulting.com/the-people-behind-asugo-portugal/

20/05/2026

🔐 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗥𝗢𝗜 𝗼𝗻 𝗿𝗮𝗻𝘀𝗼𝗺𝘄𝗮𝗿𝗲? Cybersecurity is no longer just an IT concern, it’s a business resilience question.

In this new article, Robin Descamps, Head of Security at asUgo explores the true economics of ransomware and why organizations must rethink cybersecurity investments through the lens of ROI. From operational downtime and reputational damage to evolving extortion tactics, the real cost of ransomware goes far beyond the ransom itself.

As attacks become increasingly sophisticated, leadership teams need to ask a critical question: are we investing enough to reduce the financial and operational impact of the inevitable?

👉 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲: https://asugoconsulting.com/what-is-your-roi-on-ransomware/

28/04/2026

❇️ At the 8th edition of 𝗮𝘀𝗨𝗴𝗼 𝗔𝗹𝗹 𝗘𝘆𝗲𝘀 𝗢𝗻 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝘁 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝗕𝗲𝗹𝗴𝗶𝘂𝗺, we saw a clear shift: in the age of Agentic AI, loyalty is built in real time, not afterwards.

As companies move from reactive service to more proactive relationships, one thing is clear: 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗵𝗮𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗯𝗮𝘁𝘁𝗹𝗲𝗴𝗿𝗼𝘂𝗻𝗱.

𝗦𝗼𝗺𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:
👉 The future of CX lies in combining Human + Data + AI - not replacing one with the other
👉 Personalization only works if your customer identity and data foundation are strong from Day 0
👉 Moving from reactive to predictive engagement is what truly drives retention and lifetime value
👉 A connected 360° customer view is essential to break silos and activate meaningful experiences

A big thank you to our amazing speakers Teresa Comparato (euroconsumers), Thibault Luthers (TotalEnergies), Anouck Jonckheere (Salesforce) for sharing real-world insights and to Gaëtan Mondet (asUgo) for guiding the discussion. And of course, thanks to everyone who joined us for the discussions, the energy and the signature asUgo atmosphere. ✨

📍 Missed this edition? Stay tuned for more conversations on Data, AI & CX, which are coming soon.

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16/04/2026

✨ 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜. Customer experience is no longer a static journey, it’s a dynamic system that evolves with every interaction.

In this new article, Marie-Noëlle Moinet, Manager at asUgo, explores how AI is transforming traditional journey mapping into real-time, adaptive experiences. By combining data, predictive insights, and continuous learning, organizations can better anticipate customer needs and orchestrate more relevant, personalized interactions across the entire lifecycle.

👉 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲: https://asugoconsulting.com/designing-dynamic-customer-experiences-with-ai/

Adresse

Avenue Des Communautés 110
Brussels
1200

Site Web

http://www.asugoconsulting.com/

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