asUgo

THINK AND BUILD, BEYOND. Together, Connecting U with your customers. Salesforce CREST (gold) Partner We are asUgo, a new and different CRM Salesforce integrator.

We are a cross-functional and committed team with one focus: meet our clients’ CRM objectives. We help our clients on Salesforce solutions, providing functional guidance and relevant technical expertise. We establish a transversal approach between:
- Marketing, Sales & Customer Service
- Business & IT
- Agility & Project Management

We help our clients embracing a new digital era in order to con

nect with their customers in a new, innovative and efficient way. We are curious, nimble and committed. We are asUgo.

20/05/2026

🔐 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗥𝗢𝗜 𝗼𝗻 𝗿𝗮𝗻𝘀𝗼𝗺𝘄𝗮𝗿𝗲? Cybersecurity is no longer just an IT concern, it’s a business resilience question.

In this new article, Robin Descamps, Head of Security at asUgo explores the true economics of ransomware and why organizations must rethink cybersecurity investments through the lens of ROI. From operational downtime and reputational damage to evolving extortion tactics, the real cost of ransomware goes far beyond the ransom itself.

As attacks become increasingly sophisticated, leadership teams need to ask a critical question: are we investing enough to reduce the financial and operational impact of the inevitable?

👉 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲: https://asugoconsulting.com/what-is-your-roi-on-ransomware/

28/04/2026

❇️ At the 8th edition of 𝗮𝘀𝗨𝗴𝗼 𝗔𝗹𝗹 𝗘𝘆𝗲𝘀 𝗢𝗻 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝘁 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝗕𝗲𝗹𝗴𝗶𝘂𝗺, we saw a clear shift: in the age of Agentic AI, loyalty is built in real time, not afterwards.

As companies move from reactive service to more proactive relationships, one thing is clear: 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗵𝗮𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗯𝗮𝘁𝘁𝗹𝗲𝗴𝗿𝗼𝘂𝗻𝗱.

𝗦𝗼𝗺𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:
👉 The future of CX lies in combining Human + Data + AI - not replacing one with the other
👉 Personalization only works if your customer identity and data foundation are strong from Day 0
👉 Moving from reactive to predictive engagement is what truly drives retention and lifetime value
👉 A connected 360° customer view is essential to break silos and activate meaningful experiences

A big thank you to our amazing speakers Teresa Comparato (euroconsumers), Thibault Luthers (TotalEnergies), Anouck Jonckheere (Salesforce) for sharing real-world insights and to Gaëtan Mondet (asUgo) for guiding the discussion. And of course, thanks to everyone who joined us for the discussions, the energy and the signature asUgo atmosphere. ✨

📍 Missed this edition? Stay tuned for more conversations on Data, AI & CX, which are coming soon.

hashtag

16/04/2026

✨ 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜. Customer experience is no longer a static journey, it’s a dynamic system that evolves with every interaction.

In this new article, Marie-Noëlle Moinet, Manager at asUgo, explores how AI is transforming traditional journey mapping into real-time, adaptive experiences. By combining data, predictive insights, and continuous learning, organizations can better anticipate customer needs and orchestrate more relevant, personalized interactions across the entire lifecycle.

👉 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲: https://asugoconsulting.com/designing-dynamic-customer-experiences-with-ai/

05/04/2026

🐣 𝗪𝗮𝗿𝗺 𝗘𝗮𝘀𝘁𝗲𝗿 𝘄𝗶𝘀𝗵𝗲𝘀 𝗳𝗿𝗼𝗺 𝗮𝘀𝗨𝗴𝗼
Wishing you a beautiful day filled with love, peace, hope & joy! 🐇💛

20/03/2026

Yesterday, Robin Descamps, Head of Security, asUgo, delivered a guest lecture at Université catholique de Louvain.

During this session, students got a behind-the-scenes look at how ethical hackers operate, from pe*******on testing to real-life red team scenarios and what it takes to build a career in offensive security.

Always great to see such strong engagement and curiosity from the next generation of cybersecurity professionals 👏

Thanks to Université catholique de Louvain and Bernard Geubelle for having us!

19/03/2026

✨ 𝗨𝗽𝗴𝗿𝗮𝗱𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀. Customer success isn’t just a function; it’s a mindset embedded across your entire organization.

In his new article, Gaëtan Mondet, Managing Director at asUgo, explores how bringing nuance into “eating your own pudding” helps organizations truly align their internal processes with the customer experience, turning strategy into real, measurable impact.

👉 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲: https://asugoconsulting.com/upgrading-your-organization-for-customer-success-bringing-nuance-in-eating-the-pudding/

05/03/2026

✨ 𝗟𝗲𝘁 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗦𝗵𝗮𝗽𝗲 𝗬𝗼𝘂𝗿 𝗖𝗥𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆. A CRM shouldn’t just manage data, it should reflect how customers experience your brand.

In her latest article, Céline Brandt, Senior Manager at asUgo, explains why putting 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗰𝗲𝗻𝘁𝗲𝗿 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗖𝗥𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 helps to create stronger, long-lasting customer relationships.

👉 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲: https://asugoconsulting.com/let-customer-experience-shape-your-crm-strategy/

03/03/2026

🚀 𝗟𝗮𝘀𝘁 𝘄𝗲𝗲𝗸, 𝗮𝘀𝗨𝗴𝗼 𝘄𝗮𝘀 𝗽𝗿𝗼𝘂𝗱 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝘀𝘁𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗔𝘅𝗲𝗽𝘁𝗮 𝗕𝗡𝗣 𝗣𝗮𝗿𝗶𝗯𝗮𝘀 𝗕𝗲𝗻𝗲𝗹𝘂𝘅 𝗮𝘁 𝘁𝗵𝗲 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝗔𝗜 𝗗𝗲𝗺𝗼 𝗝𝗮𝗺 𝗶𝗻 𝗕𝗿𝘂𝘀𝘀𝗲𝗹𝘀.

Together, asUgo and Axepta BNP Paribas co-invested to design and deliver an AI-driven contract cancellation solution powered by Agentforce, transforming strategy into measurable operational impact.

On stage, Daniel Murraças (Head of Technical Delivery, asUgo) introduced asUgo and our vision for AI, while Elisa Benetti (Solution Architect, asUgo) brought the solution to life with a live demo. Ruben Mortier (CIO, Axepta BNP Paribas) highlighted the business value achieved through our collaboration.

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀:
- 80% reduction in manual workload
- 112 hours saved every month
- Strong first-year ROI

A great example of what’s possible when collaboration meets ex*****on.

𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗵𝗼𝘄 𝗮𝘀𝗨𝗴𝗼 𝗔𝗜 𝗰𝗼-𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗰𝗮𝗻 𝗳𝗮𝘀𝘁-𝘁𝗿𝗮𝗰𝗸 𝘆𝗼𝘂𝗿 𝗔𝗜 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀? Reach out: https://asugoconsulting.com/contact-us/

17/02/2026

🚀 𝗮𝘀𝗨𝗴𝗼 𝗕𝗿𝗶𝗻𝗴𝘀 𝗥𝗲𝗮𝗹 𝗖𝗥𝗠 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘁𝗼 𝗛𝗘𝗖 𝗨𝗟𝗶𝗲𝗴𝗲

At asUgo, we believe CRM truly comes to life when theory meets ex*****on. We were proud to collaborate once again with 𝗛𝗘𝗖 𝗟𝗶𝗲𝗴𝗲 𝗠𝗮𝘀𝘁𝗲𝗿 𝗶𝗻 𝗦𝗮𝗹𝗲𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 for a CRM-focused learning journey, based on the example of and grounded in real-world application.

We had the pleasure of contributing to a course through three impactful sessions:

1️⃣ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗖𝗥𝗠 𝗶𝗻 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲
Showed what a CRM really means beyond theory, using a concrete business case and demonstrating Salesforce in action.

2️⃣ 𝗙𝗿𝗼𝗺 𝗧𝗵𝗲𝗼𝗿𝘆 𝘁𝗼 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻
Coached students to define a business challenge, structure a relevant CRM approach, and prepare a hands-on demo - pitching their solution as if presenting to a real company.

3️⃣ 𝗝𝘂𝗿𝘆 & 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻
Participated as jury members, assessing their final presentations and proposed CRM strategies.

This collaboration reflects our commitment to sharing expertise, fostering hands-on learning, and bridging academic insight with real-world Salesforce projects.

A sincere thank you to the HEC ULiège team, Willem Standaert and the students for their engagement and professionalism. From the asUgo team, special thanks to Marie-Noëlle Moinet, Stephen Tallett and Rodrigue Piette for their involvement. 🙌

We look forward to continuing to empower the next generation of CRM professionals. 💫

03/02/2026

💫 𝗦𝘁𝗮𝘆𝗶𝗻𝗴 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝘀𝗶𝗺𝗽𝗹𝗲.
At asUgo, we help organizations build smarter relationships by uniting data, AI and human-centered experiences to drive real business impact.

Through our 𝗧𝗵𝗶𝗻𝗸, 𝗕𝘂𝗶𝗹𝗱, 𝗕𝗲𝘆𝗼𝗻𝗱 approach, we turn strategy into scalable solutions that create real impact.

As a proud Salesforce partner, we’re building digital ecosystems ready for what’s next.

🎥 Watch our latest video to learn more.

Adres

Avenue Des Communautés 110
Brussels
1200

Website

http://www.asugoconsulting.com/

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