NATRUE

12/08/2021

NATRUE is looking forward to exhibiting (for the first time!) next September at Eco Living Iberia, the biggest natural and organic trade event in the Iberian market🌱.

📅 8 and 9 September
📍 IFEMA Madrid (Madrid, Spain)

Visit us at stand 8C2👋! And in the meantime, check NATRUE's Director General's interview with Eco Living Iberia about the challenges and the future of the sector 👇

The Big Interview: welcome to our New Q&A Series brought to you by Organic Food Iberia and Eco Living Iberia

20/07/2021

With sustainability in mind, consumers are increasingly looking for solid, water-free cosmetics that contribute to the conservation of water💧 and to the drastic reduction of plastic packaging on our shelves🙅‍♀️. Aside from the design of water-free cosmetic formulas🧪, the reuse of water in the product’s production and supply chain is key to reduce the water footprint of cosmetic products♻️.

Read more about water in cosmetics in our latest article👇

Water in cosmetics: a dive into water-free beauty Photo credit: Canva Water is the most common ingredient in the formulation of cosmetics, often appearing first on the ingredients list. Depending on the product category, on average beauty products may contain anywhere from 60% to 85% water. Rinse-of...

14/07/2021

For Oceanwell, "blue beauty" is not just a trend, but a fundamental attitude. Combining their passion for cosmetics and the protection of the oceans, this German brand has become an ambassador for the responsible use of marine resources🌊💙. Their star ingredient are algae🌿, whose active substances contribute to skin cell renegeration and renewal, and provide the skin with a moisturizing effect.

Learn more about Oceanwell in our latest True Story👇

True Story - Dr. Inez Linke (Oceanwell) True Stories From the ocean to the skin: meet Oceanwell Dr. Inez Linke, co-founder and Managing Partner of oceanBASIS Dr. Inez Linke is co-founder and Managing Partner of oceanBASIS GmbH, a company founded in 2001 in Kiel, Germany. oceanBASIS specializes in ma...

09/07/2021

Congratulations to NATRUE's Director General Mark Smith for being appointed to the steering committee of the Sustainable Beauty Coalition!👏👏

The Sustainable Beauty Coalition, launched by the British Beauty Council, aims to develop a clear strategy to accelerate sustainability in the beauty industry💚. Lead by Jayn Sterland, Managing Director at Weleda UK, the SBC offers a platform for collaboration and knowledge exchange💬 that will encourage and strenghten links across the industry🤝.

Find out more about the Sustainable Beauty Coalition👇

The British Beauty Council formed the Sustainable Beauty Coalition (SBC) to lead in sustainability by championing best practice and industry collaboration.

28/06/2021

Nominations for the 2021 Natural Beauty Industry Top 25🌱 are now open!📢

👉NATRUE's Dr. Mark Smith, who was lauded "Chemist turned change-maker🧪" by Natural Products News last year, climbed all the way to number 9 in this list of people leading the change in the beauty industry💄. We're looking forward to your nominations for Dr. Mark Smith in this new edition to keep NATRUE at the Top 10 of the list🏆!

You can nominate Dr. Mark Smith before next 23rd July👇

The Who’s Who in Natural Beauty returns for 2021 to celebrate the Top 25 personalities in the green beauty sector.

15/06/2021

It was while dealing with the production of wine🍷 and oil🌿 at his family state on the hills of Tuscany in Italy that Jean-Luc Michelot, CEO of Enolea, came up with the idea to create a cosmetic product line with a unique patented complex of extracts of organic vines and olive trees with great properties for the skin💚.

Read more about the history and the products of Enolea in our latest 👇

True Story - Jean-Luc Michelot (Enolea) True Stories Enolea: grapes and olive leaves for natural cosmetic effectiveness Jean-Luc Michelot, CEO of Enolea At the age of 31 I joined the family business in the cosmetic industry. At the same time I was dealing with the production of natural wine and oil....

14/05/2021

Dr. Hauschka Deutschland is our of the month!🌸

At a time when the concept of “natural cosmetics” didn’t yet exist, WALA Heilmittel GmbH, the company behind Dr. Hauschka and one of NATRUE founding members, brought Dr. Hauschka's Skin Care range in the market in 1967🧴. After more than 50 years in the market, Dr. Hauschka still relies on their traditional roots and openness to innovation: a perfect blend of tradition and modernity💚.

Read our full interview with Prof. Dr. Florian Stintzing and Annette Greco👇

True Story - Prof. Dr Florian Stintzing and Annette Greco (Dr. Hauschka) True Stories Dr. Hauschka: A blend of tradition and modernity Photo: Prof. Dr. Florian Stintzing and Annette Greco working in WALA Heilmittel’s lab in Bad Boll, Germany. Prof. Dr Florian Stintzing, Head of Science at WALA Hei...

22/04/2021

Happy Earth Day!🌍🌱

Raising awareness about the importance of protecting our environment and biodiversity has always been at the 💚 of the natural and organic cosmetic sector.

brands contribute to protecting our Earth today and every day. How do they do it? Here are some examples:

🌱🐝 Growing their ingredients through organic farming and biodynamic agriculture, which greatly supports and protects biodiversity.

🧴 Reducing the amount of packaging in their products (or completely eliminating it!), and offering refilling options to reuse existing packaging.

♻️ Reusing and recycling water and energy in their production processes to make them more sustainable.

Read more about the contribution of the natural and organic cosmetic sector to the protection of our Earth in NATRUE's blog 👇https://www.natrue.org/category/articles/

15/04/2021

Our True Story of the month is out!📣

Meet Almut Ewald from Überwood, a German brand that develops natural hair care products with a very special ingredient: pine heartwood🌲, which ÜBERWOOD also uses as a key material in their sustainable packaging💚.

Read the full interview👇

True Story - Almut Ewald (ÜBERWOOD) True Stories Family tradition and cosmetic innovation: meet ÜBERWOOD Almut Ewald, Project Manager and co-owner of Gebr. Ewald GmbH Since its foundation in 1940, Gebr. Ewald GmbH, the company behind the brand ÜBERWOOD, has followed a long tradition of genuine in...

23/03/2021

Innovation⚗️👩‍🔬 is key to create cosmetics that are more and respectful with the environment🌱💚.

What will contribute to cosmetic innovation in 2021? Here are our guesses👇:

🌟 more solid cosmetics.
♻️ less packaging and more recyclable packaging materials.
🍋 more use of ingredients that contribute to avoiding food waste and promote .
🧖 more multifunctional products.
🧴 more refilling options for liquid soaps, shower gels and shampoos.

Which trends will you be following in 2021?🔎

16/03/2021

Our of the month is out!📣

👉Meet Tine Ejlersen, the founder of GreenEtiq Denmark, a Danish brand of organic and sustainable cosmetics🌱.

Having vast experience in the cosmetics sector, Tine fulfilled last year her lifelong dream to launch GreenEtiq, a brand dedicated to develop organic cosmetics based on high standards, ethic and honesty💚🤝.

Read our interview with GreenEtiq Denmark👇

True Story - Tine Ejlersen Liebeck (GreenEtiq) True Stories Organic and sustainable: meet GreenEtiq Denmark Tine Ejlersen Liebeck, founder of GreenEtiq Denmark My name is Tine and I am the founder of GreenEtiq. I have previously worked for a bigger Danish cosmetic company, both producing decorative....

11/03/2021

Did you know that the EU's cosmetic legislation offers some of the highest levels of in the world?💄🧼🧴

👉The EU has the largest "cosmetic blacklist" in the world: over 1600 cosmetic ingredients are banned for cosmetic use in the EU.

🥇The EU was the first territory in the world that completely banned animal testing in cosmetics: since 2009, no animal testing for cosmetic purposes can be conducted within the EU🐇 (and since 2013, cosmetic products that have been tested on animals cannot be sold anywhere in the EU market🙅‍♀️).

Read more interesting facts about in the EU in this article by the European Commission 👇

Europeans enjoy the highest levels of consumer safety. If you think you don’t use cosmetics, we have some news for you!