Designing Vision

09/04/2017

Rendre une organisation reste un challenge encore aujourd'hui...le cas d'ING mérite d'être exploré !

Two senior executives from the global bank describe their recent journey.

04/04/2017

L'innovation est un processus complexe...il faut y veiller et ne pas la délaisser au dépend d'une vue trop court terme uniquement orientée sur la "rentabilité"...

Today, the "dynamic has clearly and distinctly changed," Bob Burrough, a former Apple engineer, told CNBC.

10/03/2017

Superbe clip de Nike!

You're made of what you do.

28/02/2017

Très belle pub par The New York Times ! Message efficace on ne peut plus actuel !

Le journal est l’une des cibles favorites du nouveau président américain.

27/02/2017

Inspiration et ouverture d'esprit...bravo Expedia !

At Expedia, we believe travel has the power to change the world, one person at a time. It's why we exist and why we are committed to getting more people trav...

22/12/2016

Had a wonderful time yesterday at the Université libre de Bruxelles presenting "Key steps to efficient presentations" to PhD candidates in engineering! See you in January for the coaching sessions!

26/10/2016

La force de l'influence

How much do social media "influencers" get paid per post? http://econ.st/2dipbgD

24/10/2016

Un marketing réactif ! 😉

Ils ont dégainé super vite chez Sixt ! 😂

17/09/2016

Une leçon de communication que nous livre Nestlé ;)

Mis en cause dans l'excellente émission de France 2 Cash Investigation, le géant de l'agroalimentaire n'a pas fui le débat mais s'est assuré le dernier mot via ...

17/08/2016

Le storytelling...tout un art ! :)

Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. Contains graphic language ... (Note: this talk is not available for download.)

15/08/2016

Très beau spot d'Under Armour! Ou quand l'authenticité est payante ;)

This summer, Michael Phelps is swimming for his last time at the Olympics and collecting a few more gold medals along the way.

13/08/2016

Petit retour en 1996 quand Nike s'est joué des règles olympiques

Unless you happen to be a company like GE, Coca-Cola or McDonald's—a brand that can afford the reported $100 million to $200 million it costs to be an official Olympic sponsor—you'd better not mention the Rio games in your marketing. As social-savvy marketers have quickly learned, the U.S.