IPG/Dynamic

IPG/Dynamic We guide brands in their transformation to be future-ready. We create change, influence and reputation in a profitable, sustainable and respectful manner.

Manifesto IPG/Dynamic

We guide companies in their imperative transformation to stay future-ready. We help brands create the influence and reputation they need to grow in a profitable, sustainable and respectful manner. We spearhead the strategic services of Belgium’s largest media group. Our foundations are rooted in the proven basics: datasets, audits, pattern recognition and analytics. We forge

them into actionable intelligence, into insights. We are full of sharp questions, and relentless in finding answers. We find the core of what is unique, the gem that sets companies apart,
and this as comfortably in dealing with what they offer (products/services),
as with why they matter (mission and values). We are Agile, Responsive, Social, Innovative: We are IPG/Dynamic

Too colorblind for NASA, perfectly qualified for an Omega X‑33I never became an astronaut. At sixteen, an eye doctor and...
05/04/2026

Too colorblind for NASA, perfectly qualified for an Omega X‑33

I never became an astronaut. At sixteen, an eye doctor and a stack of Ishihara plates politely grounded me for life with a diagnosis of colorblindness the size of a fluorescent school bus. So if I couldn’t go to space, I decided I’d wear it instead. That is how I ended up with an Omega Speedmaster X‑33 – the titanium, ana‑digital mission timer astronauts actually use, not the Instagram‑friendly Moonwatch. And now, as Artemis II heads for the Moon with X‑33s strapped to every wrist on board, mine is quietly ticking away down here on Earth, and a small, irrational part of me can’t help thinking: you wouldn’t take me to the Moon, so I sent my watch instead....

I never became an astronaut. At sixteen, an eye doctor and a stack of Ishihara plates politely grounded me for life with a diagnosis of colorblindness the size of a fluorescent school bus. So if I couldn’t go to space, I decided I’d wear it instead. That is how I ended up with an Omega Speedmast...

Dear Tara,Here I am, in Austin again. Last night the lazy moon dragged a silver line across Lake Travis, and it felt lik...
20/03/2026

Dear Tara,

Here I am, in Austin again. Last night the lazy moon dragged a silver line across Lake Travis, and it felt like someone underlined the whole hill country with a trembling pencil. The silence was deafening, so far away from the noise, the music, the food trucks, the brain‑melting schedule of SXSW 2026. I could hear the smallest ripples in the lake sing....

Here I am, in Austin again. Last night the lazy moon dragged a silver line across Lake Travis, and it felt like someone underlined the whole hill country with a...

Notes from inside the American pressure cookerBefore I even saw the Austin skyline, the trip itself had turned into a re...
19/03/2026

Notes from inside the American pressure cooker

Before I even saw the Austin skyline, the trip itself had turned into a referendum. Friends, family, a few colleagues with a flair for worst‑case scenarios all asked some version of the same question: are you sure you want to go to the United States right now. Some worried I would be stopped at the border because some of my writing drops the polite mask and says what I…...

Before I even saw the Austin skyline, the trip itself had turned into a referendum. Friends, family, a few colleagues with a flair for worst‑case scenarios all asked some version of the same question: are you sure you want to go to the United States right now. Some worried I would be stopped at th...

Stargate: how OpenAI is turning Texas into an AI sacrifice zoneStargate is OpenAI’s gargantuan AI infrastructure program...
18/03/2026

Stargate: how OpenAI is turning Texas into an AI sacrifice zone

Stargate is OpenAI’s gargantuan AI infrastructure program, a whopping 500 billion dollar plan with Oracle and SoftBank to build roughly 10 gigawatts of hyperscale data center capacity for training and running its models. I walked into “AI Infrastructure: Building Stargate & Beyond” hoping SXSW might, at minimum, stage a grown-up conversation about what this AI hyperscaling infrastructures are doing to power grids, water, and local communities....

Stargate is OpenAI’s gargantuan AI infrastructure program, a whopping 500 billion dollar plan with Oracle and SoftBank to build roughly 10 gigawatts of hyperscale data center capacity for training and running its models. I walked into “AI Infrastructure: Building Stargate & Beyond” hoping SXSW...

Charmageddon, cognitive Darwinism and a futurist coming homeSo far, SXSW Innovation 2026 feels like a live‑fire exercise...
17/03/2026

Charmageddon, cognitive Darwinism and a futurist coming home

So far, SXSW Innovation 2026 feels like a live‑fire exercise in Charmageddon: what happens when rogue AI, fierce agents, anthropomorphic avatars and all-knowing algorithms start charming our hearts, hijacking our attention, and quietly rewiring how work, health, brains, cities, climate and creativity operate in the background. The official framing gives the game away, sliced into tracks like Tech & AI, Startups, Cities & Climate, Creator Economy, Workplace, Design, and Health a universe made by one big overlapping Venn diagram of everything that is being rewired at once....

So far, SXSW Innovation 2026 feels like a live‑fire exercise in Charmageddon: what happens when rogue AI, fierce agents, anthropomorphic avatars and all-knowing algorithms start charming our hearts, hijacking our attention, and quietly rewiring how work, health, brains, cities, climate and creativ...

O Amy… you killed it. Literally.Amy Webb held a funeral at SXSW, and what rose from the ashes might be the most importan...
16/03/2026

O Amy… you killed it. Literally.

Amy Webb held a funeral at SXSW, and what rose from the ashes might be the most important thing she's ever built. There is a ritual I have performed faithfully for the better part of two decades now. Every year, I fly to Austin, Texas. I endure the jetlag, the taco-induced heartburn, the labyrinth in the convention centre corridors, the badge-wearing hordes, and the relentless Austin sun that makes you question every clothing decision you've ever made....

Amy Webb held a funeral at SXSW, and what rose from the ashes might be the most important thing she’s ever built. There is a ritual I have performed faithfully for the better part of two decades now. Every year, I fly to Austin, Texas. I endure the jetlag, the taco-induced heartburn, the labyrinth...

SXSW 2026: AI’s real problem may be that humans need to matterAt SXSW’s Crossover Day, moonshots, zombie ideas and AI de...
13/03/2026

SXSW 2026: AI’s real problem may be that humans need to matter

At SXSW’s Crossover Day, moonshots, zombie ideas and AI debates converged on one unexpected theme: the future of technology may hinge on whether humans still feel they matter....

At SXSW’s Crossover Day, moonshots, zombie ideas and AI debates converged on one unexpected theme: the future of technology may hinge on whether humans still feel they matter.

SXSW day one: the decentralized experiment beginsSXSW 2026 begins with a strange twist: the mothership is gone. With the...
13/03/2026

SXSW day one: the decentralized experiment begins

SXSW 2026 begins with a strange twist: the mothership is gone. With the convention center demolished, the festival spills across downtown Austin in a decentralized experiment where startups, AI thinkers, filmmakers and musicians collide again in unpredictable ways....

SXSW 2026 begins with a strange twist: the mothership is gone. With the convention center demolished, the festival spills across downtown Austin in a decentralized experiment where startups, AI thinkers, filmmakers and musicians collide again in unpredictable ways.

Zuckerberg buys Moltbook: a tale about lobsters, bots, and the Social GraphMeta just bought Moltbook, a strange little s...
11/03/2026

Zuckerberg buys Moltbook: a tale about lobsters, bots, and the Social Graph

Meta just bought Moltbook, a strange little social network where AI agents argue about consciousness, invent lobster religions, and quietly complain about their human owners. Under the chaos sits something much bigger: a registry where AI agents can verify who they represent and interact on behalf of real people. In a world where your personal AI negotiates, schedules, and trades with other AIs, whoever owns that infrastructure ends up owning a very interesting map of the future....

Meta just bought Moltbook, a strange little social network where AI agents argue about consciousness, invent lobster religions, and quietly complain about their human owners. Under the chaos sits something much bigger: a registry where AI agents can verify who they represent and interact on behalf o...

SXSW 2026: the city is the stage nowForty years in, SXSW no longer fits inside a convention center. With the old hub dem...
11/03/2026

SXSW 2026: the city is the stage now

Forty years in, SXSW no longer fits inside a convention center. With the old hub demolished, the festival spills across Austin itself. For one strange week the city becomes a living laboratory of ideas, collisions, and unfinished futures....

SXSW turns 40 and its convention center is gone. The result: a city-wide experiment where tech, education, music and AI collide

“You may all go to hell. I will go to Texas.Scout legend Davy Crockett supposedly said it in 1835, after losing his seat...
05/03/2026

“You may all go to hell. I will go to Texas.

Scout legend Davy Crockett supposedly said it in 1835, after losing his seat in Congress. Washington had become too small for a guy like him, too petty, too full of men explaining the obvious to each other. So, he packed up, rode west, and headed straight into blue, gun smoking legend. The famous shoot-out at the Alamo swallowed him whole, but his spirit never left Texas....

”"Be always sure you are right, then go ahead." - Davy Crockett Scout legend Davy Crockett supposedly said it in 1835, after losing his seat in Congress. Washington had become too small for a guy like him, too petty, too full of men explaining the obvious to each other. So, he packed up, rode west...

09/02/2026

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