IPG/Dynamic

Name: IPG/Dynamic
Address: Hoeilaart, 1035, BE
Telephone: +32475353465

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België
Hoeilaart
IPG/Dynamic

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We guide brands in their transformation to be future-ready. We create change, influence and reputation in a profitable, sustainable and respectful manner.

Manifesto IPG/Dynamic

We guide companies in their imperative transformation to stay future-ready. We help brands create the influence and reputation they need to grow in a profitable, sustainable and respectful manner. We spearhead the strategic services of Belgium’s largest media group. Our foundations are rooted in the proven basics: datasets, audits, pattern recognition and analytics. We forge them into actionable intelligence, into insights. We are full of sharp questions, and relentless in finding answers. We find the core of what is unique, the gem that sets companies apart,
and this as comfortably in dealing with what they offer (products/services),
as with why they matter (mission and values). We are Agile, Responsive, Social, Innovative: We are IPG/Dynamic

11/09/2026

Rolex, ergo sum: less egology, more horology

They make excellent watches. The ritual bolted onto them is another matter. On waiting lists, two-tone Submariners, and wrists that talk before their owner does....

A million watches a year, and still sold as a secret society. Why there is no crown in my drawer.

26/08/2026

Size DOES matter after all… sharing a stage with Les Binet

Sharing a stage with Les Binet at the UMA/UBA Media Date, Dolce La Hulpe. Go big, or go home....

Notes from the UMA/UBA Media Date at Dolce La Hulpe: Les Binet on budget, brand, attention. Go big, or go home. And what that means for a small market like Belgium.

06/08/2026

Nine million subscribers cannot post prison bail: notes on the manosphere

Two years after The Tate Saga, the manosphere has industrialized. Louis Theroux's Netflix documentary, Scott Galloway's book, the 2024 US gender gap, UK schools, Dobbs, the DSA. And Andrew Tate walking into a Miami jail in a purple satin blouse. Notes on what the alpha economy is really selling boys, and what to do about it....

Two years after The Tate Saga. Louis Theroux's Marbella villa, the 2024 US gender gap, UK schools, and Andrew Tate walked into a Miami jail wearing a purple satin blouse. The alpha economy has crossed from meme into policy.

26/07/2026

Aux A***s, Citoyens! (My Landy is younger than the Canadairs)

France owns twelve Canadairs with an average age of thirty. It spent €1.4 billion cleaning the Seine so someone could do the backstroke, €100 million on an opening ceremony, and €10.42 billion on six submarines, while volunteer firefighters die in old 4x4s. A ratio problem....

France owns twelve Canadairs, average age thirty. Meanwhile 1.4 billion euro cleaned the Seine and 10 billion built submarines. A ratio problem.

02/06/2026

Empathy Is a managerial superweapon. Which Is why mediocre leaders fear It.

There is a strange, popular, little disease in some corporate environments, and I freakin' hate it. Let's call it politely spreadsheet machismo, or swollen te**es syndrome....

Empathy, kindness and optimism are not soft. They are operating systems, and the data agrees. Why mediocre leaders fear them, and how to use all three.

01/06/2026

The word they hide behind: How “AI” became the best excuse in corporate history

Andrew Anagnost, the CEO of Autodesk, fired a thousand people in January and wanted you to know something....

CEOs blame AI for layoffs. Jensen Huang and Demis Hassabis call it a lie. The real catch, the circular money, and why the future is more with more.

29/05/2026

The a[i]theist who needed the Pope

An atheist reads Pope Leo XIV's encyclical Magnifica Humanitas on AI, and discovers Silicon Valley does theology all day, the Church just brought the materialist lecture, and the bodies under the cloud finally got named....

Pope Leo XIV thanked an Anthropic co-founder, then wrote the sharpest document on AI all year. An atheist reads Magnifica Humanitas.

26/05/2026

Stop putting the AI troll on the employee wall

HBR, Brookings, Gartner and the EU AI Act all agree: AI agents are not colleagues. Stop the portrait, fix the workflow, keep humans accountable....

HBR, Brookings, Gartner and the EU AI Act all agree: AI agents are not colleagues. Stop the portrait, fix the workflow, keep humans accountable.

24/05/2026

Brands in the Age of Defensive Consumers

An interview with Fons Van Dyck at the BPX event in Brussels on the four forces — exploring, connecting, conquering, defending — and what it means when consumers, brands and media all start hardening at the same time....

Fons Van Dyck on conquering and defending becoming dominant, why three out of four young Flemings do not feel safe, and what a defensive era means for brands and media.

23/05/2026

It’s a Brand New World. The kids are already there.

Notes from moderating the BPX editors-in-chief debate at the Solvay Library on 21 May 2026, with Xavier Counasse, Indra Dewitte, Dorian de Meeûs, Bert Bultinck and Dimitri Antonissen. Emotion as infrastructure, trust as proof of craft, young audiences as readers, AI as amplifier....

Notes from moderating the BPX editors-in-chief debate at the Solvay Library, 21 May 2026.

Adresse

Hoeilaart
1035

Téléphone

+32475353465

Site Web

http://www.ipgdynamic.com/contact-us/

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