root Consulting

17/03/2020

Some reading material: Eric and Nicolas shared thoughts on digital marketing with Media Marketing ⬇️ (Fr version in the comments). Wishing the best to everyone in those trying times.
Stay at home, stay safe ❤️

Over de inhousing van digitale marketingexpertise is al heel wat inkt gevloeid. We hebben echt al alles gelezen over dit onderwerp, en het omgekeerde ook. Het leek ons interessant uit te zoeken...

27/01/2020

Last week Media Marketing published an article about Google's decision to phase out third-party from . It inspired Benoit that wrote the following piece in-between two missions ➡️ http://bit.ly/CookiesPaloAlto (Nl version in the comments)

23/12/2019

From our team to yours, your family and friends; we wish you a very happy holiday season and already all the best for 2020 🎍☃️⭐️ May this new year bring you joy, health - and success in your digital marketing efforts 🥳

25/11/2019

Video is now available on https://www.myadsplatform.tech, a local solution to deploy digital campaigns in premium environments using qualified data.

Alors qu'elle ne proposait jusqu’à présent que l’utilisation de formats display, la plateforme d’audience planning et activation MyAds mise au point par Root, offre en effet désormais la...

15/11/2019

eMarketer's reports that key trends driving growth include services increasing their efforts to bring in new advertisers, DSPs building up their ability to programmatically sell ads to TV networks; and the availability of high-speed wireless networks allowing mobile users to increasingly watch digital video on their phones and tablets.
Full report here ➡️ http://bit.ly/eMrktrVideo

17/10/2019

to our beloved Eric, demonstrating https://www.myadsplatform.tech at Safeshops.be's latest event. Eric spoke about the role of branding and awareness in performance-oriented marketing activities 🔥

15/10/2019

For the third consecutive year, WARC and BDO LLP UK have conducted their global study dedicated to MarTech adoption. Their findings highlight the tech skills that business are expecting from marketers, how it will drive growth and impact media spend. Full report here ➡️ http://bit.ly/martech-20

20/09/2019

Belgian digital champions Eric van der Haegen (root Consulting) and Frédéric Martins (ING Belgium) were yesterday at BAM - Belgian Association of Marketing's The Rentrée, presenting www.myadsplatform.tech 🤖

Benefit from the power of automation and streamlined workflows for the discovery and purchase and management of all guaranteed ad buys.

12/09/2019

is is a term coined by marketeers in the 'everything is measurable' era. During the , Eric van der Haegen will discuss how you can use your branding data to enhance your performance and sales activities. Subscribe now ➡️ http://ow.ly/VBPN50w5oX9

27/08/2019

We were very happy to work alongside Edenred Belux (Media) for this project, helping them build new opportunities for their clients. Here's to a lot of success 🔥

Edenred Media ouvre son inventaire à la publicité programmatique

14/08/2019

Be it consumer, business, marketing or media data - to name a few - businesses in Belgium are not using a precious ressource that can - among others - enhance operations, customer satisfaction, precision and relevance in communication. We believe the intentions are there but the proper focus from a strategic point of view is yet to become a priority 👀

Esoptra, une start-up anversoise pionnière dans l’exploitation des données permet aux entreprises de valoriser les données inexploitées qu’elles possèdent déjà.