JO.NA Copywriting

JO.NA Copywriting Bij JO.NA kunt u terecht voor freelance copywriting, hippische journalistiek en ict-consultancy. uw personeelsmagazine, bedrijfskrant, brochures, website enz.

JO.NA bvba zag eind 2012 het daglicht als het jonge bedrijf van twee ondernemers: Frederik Riebbels en Isabel Hossey. Waar Frederik zich in hoofdzaak toespitst op IT-consultancy, richt Isabel zich eerder op haar grote passie: het schrijven van teksten. Zowel qua achtergrond als qua werkervaring zijn literatuur, communicatie en het geschreven woord nooit ver weg. Naast een specialisatie in hippisch

e journalistiek, kun je bij Isabel ook terecht voor testimonials en degelijke teksten voor bvb. Laat ons weten wat wij voor u kunnen betekenen!

Altijd leuk om Valérie te interviewen 😉
31/10/2021

Altijd leuk om Valérie te interviewen 😉

Een combinatie helpen op weg naar vertrouwen, respect en tweerichtingscommunicatie geeft Valérie Cornille de grootste voldoening.

04/08/2021
Een werkelijk indrukwekkende stal. Blij dat ik voor CAP Magazine een bezoekje mocht brengen.
07/07/2021

Een werkelijk indrukwekkende stal. Blij dat ik voor CAP Magazine een bezoekje mocht brengen.

08/03/2021
31/01/2021

THE REAL RULES OF DRESSAGE

1. If you really want to get better at dressage, take it up at an earlier age - and grow an extra 3 inches of leg.

2. A dressage test is a test of your skill against another competitor's luck.

3. Dressage is about achieving a harmonious working relationship with your horse, whose only idea of harmony is eating grass in a field with his buddies.

4. If you want to end a drought or dry spell, wear a new jacket and hat to an outdoor arena.

5. Untalented, difficult, aggressive horses have robust health, good hocks and long lives.

6. Talented tractable horses are accident prone and have OCD lesions.

7. You will ride the best test of your entire life just prior to being disqualified for not wearing your gloves.

8. Never keep more than 300 separate thoughts in your head before a test.

9. Never keep less than another 300 separate thoughts in your head during a test.

10. Horses do not improve their paces because you are wearing expensive German breeches.

11. If you chose a disco theme for your dressage to music test then the judge will be more than 90 years of age and Swiss.

12. The less skilled the rider, the more likely they are to share their critique of your test.

13. If you are considering the services of a horse clairvoyant to help you with training then you have reached the point of total desperation - try the German breeches.

14.Your horse has never heard of Podhajsky, let alone read the book.

15. No matter how badly you ride a test, it is always possible to ride a worse one.

16. If it ain't broke, try shifting your position and it will be.

17. Judges only suffer from temporary blindness (or kindness) when they are judging someone else's test.

18. If you fall off your horse in the arena you will have paid to have the test videoed.

19. If you are feeling confident before a show then three of the USET dressage team will turn up to give their young horses some "experience."

20. Your horse will perform its best piaffe ever when you ask for extended canter.

22. Since runs of bad competitions come in groups of three, the fourth competition is actually the beginning of the next group of three.

23. No one cheats at dressage because no one has worked out how to do it.

24. It is surprisingly easy to end a test with a perfect square halt once you have scored a four for every other movement.

25. The result of an expensive lesson from a top pro is that you will stop believing in that tiny piece of innate ability that was holding your riding together.

26. Remember when buying a dressage horse advertised as "needs experienced competitive rider" this really means "needs the skills of Isabelle Werth just to stay on board."

27. If you think your test was better than someone else's, it probably wasn't.

28. If you pay 60,000 for an imported WB, you will be beaten in First Level 4 by a Quarter Horse.

29. Clinics given by someone with an interesting accent are not necessarily superior to those given by the homegirl.

30. If you go to the expense of raising an expensive WB foal, he will have a talent for jumping and no walk worth talking about.

**Author unknown

RIP Totilas 😔
16/12/2020

RIP Totilas 😔

Totilas's Life Honored in Tributes from Edward Gal, Matthias Alexander Rath

Edward Gal, under whom Totilas set several world records in dressage, made an emotional farewell tribute to the black stallion who died of colic Tuesday at the age of 20.

“Farewell, my friend! The sky has gained a new star, but my heart is broken. Rest in peace, Totilas. You will always be remembered. Together with you I have experienced happiness and suffering. Time has healed wounds. But my love for you will last forever. You gave me your trust. You were my friend."

Matthias Alexander Rath, who competed Totilas after Edward, reported to St. Georg magazine that compiled reactions: "It happened last night, but we took our time today to process it.

"He had an operation and even got up again, but didn't make it. He was super fit.

"It's a different level of training outside of sport, you don't train fully for competition. He was fit and healthy the whole time.

"He was in the paddock every day, walking a lot, by hand and under the rider on the gallop. Twenty years is far too early. He wasn't that old yet."

Totilas was still ridden, mainly by Rath's stepmother and co-owner of the horse, German Olympian Ann-Kathrin Linsenhoff, with Paul Schockemöhle.

"You knew when he was having a good day," Matthias said, "then it just took a click and he piaffed."

Jessica von Bredow-Werndl: "I feel like all the people who were allowed to spend time with Totilas, especially the Linsenhoff/Rath family. But also Edward Gal. I was able to get to know Totilas personally and with his wonderful manner he remains a very big one in all of our hearts."

Carl Hester: "He was a magical horse to whom we all owe so much in the dressage sport, he was beautiful, had an enormous presence and he captivated millions with his performances. I'm glad to have seen it for real."

Katrina Wüst, chief dressage judge at the next Olympics and a judge at Totila's last appearance in Aachen in 2015: "Totilas opened the door to the level of awareness of dressage sport. On good days, this wonderful stallion could inspire us--under both riders: Edward Gal and Matthias Rath. He was able to pass on his quality and good character to many offspring."

Monica Theodorescu, German team coach: "Sad news. Totilas was a very special horse."

Jonny Hilberath, assistant German team coach: "There was hardly a horse that caused as many emotions for us humans as Totilas, even for non-riders! He brought our sport into the media, touched it, and thereby brought dressage closer to the general public! We owe him unforgettable moments."

Dr. Dietrich Plewa, FEI 5* five-star judge: “With Totilas, whom I was able to observe from the very beginning of his career, I first associate the concept of a talent of the century, especially for the collective lessons piaffe, passage, pirouettes. On the other hand, my impression of him has always been a bit ambiguous, because with all the expression and all the passion that the horse has brought, and an almost limitless willingness to perform, there was always a bit of a circus in his ideas. As for the sport of dressage, it has certainly contributed to its popularity. Here too, the feeling is unfortunately a bit ambivalent because the rumored price fostered the idea that dressage is something very strange that happens in some elite circles."

Helen Langehanenberg, German Olympian: “When I think of Totilas I always remember how big he looked in the arena with his aura and uphill tendency and how he enchanted the audience. Once you saw him behind the scenes in the stable area, he was the rather unexcited, friendly and relaxed guy who seemed to enjoy the attention calmly."

Klaus Balkenhol, German Olympic champion and former U.S. team coach: "A great horse that deserves a monument."

Wanneer je in de zomer even mag gaan uitwaaien aan zee... en je nu nog aan het nagenieten bent. Belevingsreportage in CA...
16/10/2020

Wanneer je in de zomer even mag gaan uitwaaien aan zee... en je nu nog aan het nagenieten bent. Belevingsreportage in CAP Magazine in samenwerking met Toerisme De Panne en De Drie Vijvers. Het breedste strand van 't land... dat is genieten!

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