24/02/2022
💪 IMPROVE YOUR CANDIDATE JOURNEY TO WIN CANDIDATES 💪
Early on in my career as a salesperson and marketeer, we were trained and coached into several methods of finding and attracting prospects and customers - acronyms like AIDA (Attention, Interest, Desire, Attention) and SPIN (Situation, Problem, Implication, Need) helped us to identify different steps in the thought process of a potential buyer.
Nowadays, a lot of focus in sales and certainly marketing goes to the CUSTOMER JOURNEY. A potential customer buys your product or services usually after a – sometimes – lengthy process of thinking, evaluating, getting to know you and your product. On this journey he touches upon your product/service and company in different manners and environments. Each of those touchpoints can make the difference between a sale or not.
Recruiting, in fact, isn’t all that different from sales and marketing. Certainly today, in this candidate driven market. And like finding and attracting customers, techniques to do that should be applied in finding and attracting candidates.
If you're having trouble attracting the right candidates; if you feel the inflow of high caliber candidates is too low, it is worthwhile looking into your CANDIDATE JOURNEY. 🤔
As with a customer journey, start by mapping out all the different touchpoints a potential candidate can have with your company. Think off things like your website, social media posts and pages, a career fair, contact as a customer.user of your product or service. Try to find out which one of these are most valuable to candidates. You can start by asking it to current candidates or interviewing employees that recently started. Try to map out how you perform on these points, how others perform, figure out what candidates might be missing. Again, current candidates or recent joiners can help you. Look at what others are doing.
It is obvious that if your performance is regarded as poor on a touchpoint which is regarded as valuable, you should invest in this one.
Investing time to improve your candidate journey will pay off. You’ll quickly notice that it is worthwhile and leads to several improvement in the long run.
👉 The overall CANDIDATE EXPERIENCE goes up
👉 In the long run, it will help you to LOWER your COST and TIME of hiring
👉 in the long run, it will improve your overall EMPLOYER BRAND
The action to take isn't always the most expensive one, isn't always the most obvious one. Transparency and communication throughout the application process (what’s next, where are we, …) , for instance, is often cited by candidates as valuable and poorly managed by recruiters. These are not expensive, might be a bit time consuming but certainly worthwhile.