28/12/2023
Value measurement is required to improve care and support strategic decision making. Organizations should opt for quantitative as well as qualitative measurement options. While the first is often used to benchmark performance, qualitative methods on the other hand, offer the opportunity to obtain in-depth understanding of patient and customer experiences.
Experience data should be collected as close to the care encounter as possible. Expectation data should even be collected before the interaction. Multiple sources of data provide different views and enable organizations to build a coherent picture as input for decision making.