4XSCIENCE - cxm for life sciences

4XSCIENCE - cxm for life sciences Helping life science actors with identifying, creating and implementing improved customer experiences (CXM)

Value measurement is required to improve care and support strategic decision making.  Organizations should opt for quant...
28/12/2023

Value measurement is required to improve care and support strategic decision making. Organizations should opt for quantitative as well as qualitative measurement options. While the first is often used to benchmark performance, qualitative methods on the other hand, offer the opportunity to obtain in-depth understanding of patient and customer experiences.

Experience data should be collected as close to the care encounter as possible. Expectation data should even be collected before the interaction. Multiple sources of data provide different views and enable organizations to build a coherent picture as input for decision making.



To ensure sustainability of the change, implementations of Customer and Patient Experience Management, must include cult...
12/12/2023

To ensure sustainability of the change, implementations of Customer and Patient Experience Management, must include culture and organizational adoption.

The culture of an organization is defined by its people. Employees need to be aligned with the purpose and values of the organization. They need to understand how their role contributes to the overall goal and what is expected of them. Engaged employees will provide better service and care to patients and customers. Common sense but often pushed to the background.

Authentic leadership is required to walk the talk and set the tone for the culture they seek.



Moving from fragmented to integrated care requires aligned end-to-end processes within and across divisions and between ...
05/12/2023

Moving from fragmented to integrated care requires aligned end-to-end processes within and across divisions and between care partners.

If patients come first, there would be less boundaries between healthcare providers. Hospitals, industry, first line caregivers, health insurance and patient organizations would all collaborate together and streamline their processes in the best interest of the patient. Integrated excellence leads to better and sustainable healthcare.



The way in which care is delivered is as important as the quality of care. One of our cornerstones to improve patient ex...
29/11/2023

The way in which care is delivered is as important as the quality of care. One of our cornerstones to improve patient experiences is inclusive engagement.

Inclusive: providing equal access and care opportunities for all patients, no matter their cultural background, education, gender, age, ... respecting differences in personal values and preferences.
Engagement: empowering patients and their families to make them active participants in their care, providing the tools they need to enhance shared decision making.

How well do your patient journeys support inclusive engagement?



Care pathways are an excellent starting point to visualize the patient journey. To improve the patient experience, it’s ...
21/11/2023

Care pathways are an excellent starting point to visualize the patient journey. To improve the patient experience, it’s important to identify key moments of truth for patients and key value added activities for caregivers. Once these are identified, organizations can focus on improving these experiences and eliminating non-value added activities.



A strategy for Customer and Patient eXperience Management should include a well defined roadmap with priorities for the ...
14/11/2023

A strategy for Customer and Patient eXperience Management should include a well defined roadmap with priorities for the next 5 years. This action plan should take into account available resources and budgets and should be a win-win for all stakeholders.



Our Customer and Patient eXperience Management Framework structures the priorities and projects within your organization...
09/11/2023

Our Customer and Patient eXperience Management Framework structures the priorities and projects within your organization. Isolated actions can be connected and integrated into one solid strategy.



Many stakeholders are involved during the clinical pathway, from clinical to commercial, from appointment to follow-up. ...
11/10/2023

Many stakeholders are involved during the clinical pathway, from clinical to commercial, from appointment to follow-up. These stakeholders have different expectations.

Although CX and PX are closely tied together, both concepts must be handled differently: a patient is not a customer, being a patient is not a choice.

When selecting the experiences to focus on, it is important to segment each of them before selecting the moments of truth on which you want to excel. PX and CX is not about creating excellent experiences everywhere. Your strategy must ensure the selection of the right touch points and experiences in each of these journeys.





Engaging patients is a great step to improve experiences.Patient engagement (PE): involving patients during development ...
26/09/2023

Engaging patients is a great step to improve experiences.

Patient engagement (PE): involving patients during development and evaluation of products and services, understanding needs, listening to feedback, capturing directions to improve.

Patient experience (PX): creating an environment that is emotionally positive in addition to the clinical outcome. Ensuring products, services and supported processes are not only useful and valuable but also comfortable and gratifying.

PE as such does not deliver direct benefits for a patient if it does not lead to improved experiences.



Customer and Patient Experience Management (CPXM) demands for aligned and integrated processes within and across divisio...
19/09/2023

Customer and Patient Experience Management (CPXM) demands for aligned and integrated processes within and across divisions. From preclinical to commercial, from appointment to follow up, from fragmented to integrated and sustainable care. It takes great courage to contribute to a process that might not benefit your division or organization in the short term.


Investments in CPXM are only sustainable if there is a clear benefit for all stakeholders. A strong strategy includes a ...
12/09/2023

Investments in CPXM are only sustainable if there is a clear benefit for all stakeholders. A strong strategy includes a well-defined roadmap outlining your priorities for the next 5 years. These priorities must be driven by a win-win framework.
Your initiatives need to have a positive outcome for patients, and also for customers, employees, healthcare specialists, and the organization. Without a strong win-win for all stakeholders, PX-CX investments will simply not survive in the long run.

Organizations need to clearly define, document and communicate what they mean by their patients first objectives. They n...
04/09/2023

Organizations need to clearly define, document and communicate what they mean by their patients first objectives. They need to translate and embed this generic mission into a real mandate, and start to make it happen. They need to prepare for a company wide cultural transformation to achieve long and enduring results. If senior management does not commit or is not aligned, simply don't start. "Patients first": easy to claim, difficult to implement.

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