17/01/2022
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💥Brand Strategy & Brand Building 💥
When a company stuffs up, personal brands like Richard Branson or Gary Vaynerchuk are responsible for the reputation of their businesses, but they focus on building the brand culture rather than on promoting their own name over that of their brand.
The question to ask yourself is, do you plan to spend many years and a great deal of money to build yourself into a celebrity brand or would you rather spend your time and money on marketing your services and how you help people?
Brand awareness takes time, you want to make sure you are investing yours in the right way, right from the start.
Your brand is also asset, like McDonalds, Adidas or Coke, these are all brands worth millions more than the actual company. If your brand is your name, it’s going to be difficult to cut yourself off from it when you need to.
