07/08/2026
Teisseire x Tour de France Femmes: an activation that brought the brand closer to consumers! ✨
From June 23 until this Sunday, August 9, our teams designed and rolled out an activation for Teisseire, partner of the Tour de France Femmes, across 65 stores throughout Belgium.
The programme:
🥤 In-store tastings
🎁 Promotional offers and coupons
🚲 A “Catch the Bottle” challenge in the parking area to win a cycling bottle
An experience designed from A to Z by Promo Sapiens to create engagement, drive in-store traffic and bring the Tour de France Femmes experience directly into stores. 💙
A big thank you to all our field teams who contributed to the success of this great activation! 👏