Brum Smith

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België
Wichelen
Brum Smith

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Hi, we’re Brum Smith. Your reputation is our concern.

15/10/2026

BRUM SMITH REBRANDING IS OUT!

08/10/2026

September, you kept us busier than a bee on a double espresso. 🐝

📚 School's back, and so is the Academy. On 2 September, Bram and Caroline dusted off the chalkboard and reopened Brum Smith Academy with a content workshop. Class is in session.

📸 We needed new team pictures, so we booked a professional shoot. Then someone brought a trampoline… Stay tuned. You've been warned.

🎓 Nicolas, Kevin and Gaëlle joined the IHECS Speed Mentoring. Future talent, we see you.

🔊 We turned De Brouckère into Débrouillard to celebrate two years of BASE's "Generation Débrouille" campaign, with an immersive sound experience built around Camille Yembe's new song, co-written with a million voices.

📊 We launched Befimmo’s Office Barometer, and it definitely caught the media’s attention. The numbers did the talking, and the coverage followed.

🐕 Gaëlle, Kevin and Nicolas swapped desks for leashes at Mars' Global Adoption Weekend, walking shelter dogs through Brussels. Best meeting of the month, hands down.

⚽️ Fresh food, football and a local legend. We teamed up with Foodmaker and BX Brussels, alongside Vincent Kompany, to celebrate the partnership. Not a bad way to put fresh food on the map ;)

💡 Bram and Kevin came back from the Amsterdam Business Forum with their heads full of insights. Too good to keep to ourselves, so join us on Thursday 15 October, from 12:00 to 14:00 at our Brussels offices (Silversquare North).
Participation is free, but places are limited, so RSVP by Friday to watch some of the talks and have a good time together.

One more thing: September is wardrobe-change season, and ours is overdue. A brand-new Brum Smith visual identity is on its way. 👀

03/09/2026

This summer was rewarding and filled with good energy. ☀️

Let’s dive into what made those two months of heat unique and fun.

▪️ We kicked off the summer with a cheesy client meeting 🧀 Visiting our client Bel for our evaluation meeting. A very on-brand way to start the season.

▪️ The heat outside was the perfect excuse to plant a little seed in Michael’s head. And when things got really hot? Nothing better than an ice cream break at the office.

▪️ We organised a press event for Play Sports to announce their largest sports offering ever.

▪️ We also had the pleasure of coordinating the NL press relations for Bal & Resto National. Our team was thrilled to be part of this amazing celebration for our dear Belgium on National Day. 🇧🇪

▪️ Our monthly team run! Once again, colleagues from GIMBER, and our loyal runners of Triodos Bank (who are almost part of the organisation now ;) joined us. Join us for the next session on September 24th! 🏃‍♀️

▪️ Took the road to Ypres for another site visit, this time at IFF. And judging by their faces… yes, Bram and Michael were definitely happy to be there.

▪️And what better way to round off the summer than with a podcast appearance? We organised an interview with Jean-David Thumelaire for 20/CENT Retail, where he discussed the latest food trends and the ever-evolving world of snacking.

▪️ Summer may have been a little lighter, but that gave us the perfect opportunity to move forward on some of our biggest “chantiers”…
Here’s a little hint of what’s coming. Any idea what it could be?

September, we’re ready to rock and roll.

14/07/2026

June, you were a lot, and we mean that in the best way.

If we had to sum up the month in one line: team spirit, sweat, storytelling, and one lucky jersey.

We kicked off with a full day dedicated to building and growing as a team.

First frame: the group photo. See the love (and mild chaos) on our faces? That's basically our office on any given Tuesday.

1️⃣ Proof that sport brings people together: our lunch run was as refreshing and successful as ever. Though the free buffet waiting for runners at the finish line might have helped turnout a little too.
2️⃣ We joined Arxia's general assembly to present the results of our collaboration so far, and gave a first taste of what's coming next: a big project we can't wait to tell you more about.
3️⃣ Veolia opened its doors to journalists in Etalle to unveil its new sorting process, turning plastic bottle caps into something new. Result: strong media coverage across national and local press.
4️⃣ Leslie, Bram and Célestine spent a morning sharing storytelling tips, tricks and must-have tools for anyone working in communication.
5️⃣ And last but not least: never underestimate the power of a good outfit. Nico proudly wore the Red Devils colours for match day, even if the luck didn’t quite follow this time. We’ll be back stronger.
Come on Belgium! 🇧🇪

Hey July, what's up?

04/06/2026

If May had a surname, it would definitely be “Dia Momentum” > "May Dia Momentum" 🤣

We spent the month creating opportunities for stories to be seen, heard, and shared. Here is how:

🎤 First things first: our Brum Smith Academy is on a roll. This month alone, we delivered six training sessions, including one on a Saturday (told you the media never sleeps 😅 ). From public speaking and media training to storytelling workshops, we worked with a political party, an event agency, students at IHECS, and several new clients.

1️⃣ We kicked off the month with Arxia’s ministerial visit, helping position the private security sector as a trusted partner in public policy discussions. Through a 360° communication strategy, we ensured the conversation extended far beyond the visit itself!

2️⃣ We took a different kind of media tour to celebrate the 70th anniversary of the iconic BIC® M10®. We visited editorial offices and newsrooms, sharing a small symbol of writing history with the people who continue to tell the stories that matter.

3️⃣ We developed several proposals for prospective clients. Did we win new projects? Stay tuned… 👀

4️⃣ We kept up one of our favourite agency traditions: our bi-weekly run with members of the Silversquare community. A few kilometres, plenty of motivation, and a well-earned Foodmaker buffet at the finish line. The perfect combination.

5️⃣ To close the month, we joined the ACC Young Accounts Bar for an inspiring evening dedicated to crisis communication, with our experts Caroline and Leslie. A great opportunity to exchange insights with the next generation of communication professionals, and enjoy a slice of pizza. 🍕

Above all, May was a month of conversations. We met many talented professionals through our ongoing recruitment process, and we loved every opportunity to discover inspiring profiles.

Think you might be the person our team is looking for? We'd love to hear from you.

On to June. 🚀

13/05/2026

April, you kept us on our toes. In the best way possible.

Three words to sum up the month? Strategy, connections and impact. A month that reminded us why we love what we do. 🤩

1️⃣ A Wet Renault case kept us deep in crisis communications territory this April. Because when legal and reputational stakes collide, every word counts. We were right there, advising and coaching through every step.

2️⃣ April brought some well-deserved fun. We laced up our shoes for the Run Foodmaker and unwound at a team afterwork. A little energy, a lot of good vibes. Because a strong team runs on more than strategy.

3️⃣ On the training front, we delivered strategic communication sessions across the board. From students finding their voice, to CEOs sharpening their message, to politicians owning the room. Every audience, every level.

4️⃣ We were honoured to be part of the Corporate Communications Tribe, joining Wim De Vilder for a session that sparked real conversations about the future of the profession.

5️⃣ A highlight we are particularly proud of: our partnership with Numen delivered real results, raising meaningful awareness for a pharma client. Proof that the right story, told the right way, moves people.

6️⃣ Bel & ProVeg. Two names, one powerful campaign. We supported this collaboration to bring a compelling message to life, where food, values and communication meet.

7️⃣ And last but far from least, a proud moment for female agency leadership 💪 Leslie was spotlighted as a female agency leader, a recognition that resonates well beyond our walls.

We’re already well into May, and we’re looking forward to sharing more highlights with you in next month’s recap 🚀

28/04/2026

From agency life, straight to the start line of the Antwerp 10 miles with

08/04/2026

March, you were as unpredictable as the weather.

Three words to sum up the month? Crisis, training and buzz. A true mix of emotions, and a pretty accurate reflection of what our days usually look like.

1️⃣ This month, we’ve been closely advising on communication strategies in sensitive contexts like crises and mergers & acquisitions, where the right words matter just as much as the timing.

2️⃣ March was a big one on the training side: We delivered 7 sessions to our clients, covering everything from high-stakes interviews and leadership onboarding to political speeches.

3️⃣ We organised a radio post-show with for .belgium, a partnership that made perfect sense, aligning the brand with the artist’s bold, “young rebel” energy.

4️⃣ Instead of a traditional maypole, went for something far more iconic: a giant Bolleke b**r bottle placed at the top of the building.
A perfect nod to the project’s location next to the old brewery.
And Booy was right there on the front line, coordinating the press coverage.

5️⃣ Our interns Lotte & Emma hosted a Learn at Lunch on the Belgian media landscape. A session full of sharp insights. It was both a great refresh for the team and a strong learning experience for them, delivered like pros.

On to April. 🚀

03/04/2026

Instant motivation for the rest of the day 🤩

06/03/2026

February was full of energy, inspiring encounters, and strong business momentum. 🤩

1️⃣ We organised public speaking and storytelling training for our team, with fun and inspiring exercises that were filmed.

2️⃣ We welcomed senior consultant Caroline, strengthening our expertise in corporate and crisis communications and supporting our continued growth. We also welcomed Emma from IHECS for her three-month internship.

3️⃣ Kevin and Bram found inspiration at Peter Hinssen’s keynote on the uncertainty principle: a thought-provoking moment they won’t forget anytime soon.

4️⃣ This month, we delivered three media trainings. Seeing our clients grow more confident and become more effective communicators, in front of a camera or an audience, is exactly why we do what we do.

5️⃣ February was particularly packed with projects for Telenet, with a focus on strategic planning and being a strategic sounding board for the corporate communications hive.

6️⃣ Finally, a toast to Fien as she begins her new adventure in education. You’ll always be part of our story, and we wish you the best for your next chapter.

March, over to you… Can you top that?

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Boeygem 6
Wichelen
9260

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http://www.brumsmith.com/

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