24/08/2018
Prof. Wes Johnston (Georgia State University) and Jan Lagast (Forte) have joined their visions on the effect Industry 4.0 will have on B2B branding. "Industry 4.0 will cause the majority of B2B transactions to shift towards a much larger amount of much smaller online subscriptions," says Lagast. "That means the sale of these transactions will have to be automated, since full-blown sales people on the road will no longer be affordable in the light of the smaller sums. [ 134 more words ]
Prof. Wes Johnston (Georgia State University) and Jan Lagast (Forte) have joined their visions on the effect Industry 4.0 will have on B2B branding. “Industry 4.0 will cause the majority of B…