11/06/2026
Effective communication is at the heart of sustainability.
As part of the EcoAdvert Learning, Teaching, Training Activity (LTTA) in Milan, participants had the opportunity to attend the insightful session “Beyond the message: meaning, bias and sustainability in marketing communication” led by Dr Davide Gandolfi.
The session explored how cognitive biases, semantic framing, ethical persuasion, transparency, and message structure shape audience perception, trust, and behaviour. Through a combination of theory, practical examples, and discussion, participants gained valuable insights into responsible and sustainable marketing communication.
Thank you to Dr Davide Gandolfi for sharing his expertise and contributing to the success of the EcoAdvert LTTA. 👏
As part of the EcoAdvert Learning, Teaching, Training Activity (LTTA), held from 15 to 17 April 2026 at Centro Ricerche e Studi dei Laghi in Milan, participants attended the session “Beyond the message: meaning, bias and sustainability in marketing communication”, delivered by Dr Davide Gandolfi.
The presentation addressed several key aspects of sustainable communication, including cognitive biases, semantic framing, ethical persuasion, message structure and transparency in sustainability-related communication. Participants also explored how communication strategies influence trust, behaviours and audience perception.
The session combined theoretical perspectives, practical examples and discussion, offering participants useful tools and reflections connected to responsible marketing communication.
We would like to sincerely thank Dr Davide Gandolfi for his excellent contribution to EcoAdvert LTTA.