09/06/2026
Как изглежда България през очите на нашия стажант Nikolai Grigkar? Споделяме неговите първи впечатления 👇
„Mere seconds from the airport, Bulgaria’s connection to Austria already becomes clear – a roadside banner reading “Vienna Insurance Group”.
A walk through Sofia’s city centre paints a similar picture: Austrian Grüner Veltliner in restaurants, Julius Meinl & Amann coffee in cafés and many familiar logos of Austrian companies all around.
My favourite example: sugar! AGRANA Sugar has successfully established its “Wiener Zucker” brand in Bulgaria - unmistakable to any Austrian. Spotting the brand, even when written in Cyrillic, was a fun surprise during my first visit to a Bulgarian supermarket!
Besides the quality of Austrian products and the strong reputation of Austrian companies, these success stories also reflect the dedicated work of ADVANTAGE AUSTRIA Bulgaria`s team that I get to be part of during my internship.
They enable success in the Bulgarian market by connecting to local networks, providing market insights, and organizing industry-specific events. For a country that creates roughly half its economic output through exports, maintaining strong commercial networks is far more than a nice “add-on” - it’s a strategic necessity.
Excited for what’s ahead!"
