BookMark

BookMark Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from BookMark, Consulting Agency, 82 G. S. Rakovski Str, Sofia.

Първата LinkedIn маркетинг агенция в България. Работим с компании и професионалисти, които искат да използват LinkedIn успешно за своя бизнес и професионално развитие. Имате въпроси за професионалната мрежа? Свържете се с нас.

04/09/2026

September has a funny way of resetting everyone's priorities. 🍂

The holidays are over, inboxes are full, budgets are back on the table, and suddenly everyone remembers they wanted to be more active on LinkedIn.

💭 Which makes September the perfect moment to ask: what actually works on the platform today?

This September, we're back with another edition of Ask Us Anything About LinkedIn, where we'll unpack the latest platform updates, content strategies, AI developments, and everything businesses and professionals should be paying attention to this autumn.

📅 September 4th
🔴 Live on LinkedIn

The new season is starting. Your LinkedIn strategy should too.

03/09/2026

For months, people have complained about AI-generated posts flooding LinkedIn. 🤖 And the platform seems to have noticed.

However, its latest experiments point toward something very different: highlighting professional discussions, niche expertise, and conversations worth joining.

Ironically, AI may end up making human expertise even more valuable, because anyone can generate content, but not everyone has something original to contribute.

🔴 We explored this topic in much more detail during Ask Us Anything About LinkedIn. Our next episode goes live tomorrow, so make sure you don't miss it!

31/08/2026

AI didn't replace creativity. It changed the job description. 🎨

Some people immediately trust work created by humans. Others don't care whether AI helped produce it. Most audiences probably sit somewhere in between.

Which is why the real question isn't "Should we use AI?" It's "Who are we creating this for?"

The strongest brands won't be the ones that reject AI. Nor the ones that automate everything. They'll be the ones that understand where technology creates efficiency, and where people still create meaning.

Great branding has never been about the tools, but about understanding your audience. 🔴 Join us at the next Ask Us Anything About LinkedIn, where we'll keep exploring how AI is reshaping branding, marketing, and professional visibility.

Some people need a little pressure to get creative. Vasi apparently needs an endless stream of design requests from us. ...
11/08/2026

Some people need a little pressure to get creative. Vasi apparently needs an endless stream of design requests from us. 😄

Today, we're celebrating the birthday of one of the creative minds behind BookMark – the person who somehow manages to turn our briefs (including the questionable ones) into designs we're excited to share.

Vasi, we wish you more trips to places you've been dreaming about, more books worth staying up late for, more Netflix shows that don't get cancelled after one season, and enough sunflowers to brighten even the busiest days. 🌻

Most importantly, may your creativity stay as fresh as ever, your patience with us remain suspiciously high, and your workload... well, we'll try our best with that one. 😄

Happy birthday from all of us at BookMark! 💛

September has a funny way of resetting everyone's priorities. 🍂The holidays are over, inboxes are full, budgets are back...
06/08/2026

September has a funny way of resetting everyone's priorities. 🍂

The holidays are over, inboxes are full, budgets are back on the table, and suddenly everyone remembers they wanted to be more active on LinkedIn.

💭 Which makes September the perfect moment to ask: what actually works on the platform today?

This September, we're back with another edition of Ask Us Anything About LinkedIn, where we'll unpack the latest platform updates, content strategies, AI developments, and everything businesses and professionals should be paying attention to this autumn.

📅 September 4th
🔴 Live on LinkedIn

The new season is starting. Your LinkedIn strategy should too.

05/08/2026

One small LinkedIn update could completely change how people discover your content. ⚡️

LinkedIn is testing a feature called Suggested Feeds.

At first glance, it looks like just another product experiment. It isn't.

It suggests the platform wants to organize conversations around expertise instead of simply showing one endless stream of posts.

If this rolls out widely, consistency around your niche will become even more valuable.

The people trying to talk about everything may slowly disappear. The people consistently talking about one thing may become much easier to discover.

💭 We discussed what this means for creators and businesses during our latest livestream. Watch the full recording here: https://boo.mk/4fDZEw7

24/07/2026

Here's a question that makes most marketers uncomfortable. 🤔

Would you rather have a post with 60,000 impressions...or one with 600 impressions that generates ten qualified leads?

The answer seems obvious.

Yet every day we see people optimizing for reach instead of relevance.

LinkedIn has never been about becoming famous. It's about becoming known by the right people.

The new analytics reinforce exactly that idea. Success isn't measured by how many people scrolled past your content. It's measured by how many decided to stay.

🔴 We'll continue this conversation during our next Ask Us Anything About LinkedIn. in September

5,000 f ollowers - a milestone worth celebrating, but certainly not the fin5,000 followers - a milestone worth celebrati...
23/07/2026

5,000 f ollowers - a milestone worth celebrating, but certainly not the fin5,000 followers - a milestone worth celebrating, but certainly not the fin destination. 💙

When people look at milestones like this, they usually see a number. We see thousands of conversations, questions, ideas, experiments, and lessons shared with a community that keeps growing every single month.

🙏🏻 Since the beginning, our goal has never been to simply grow a LinkedIn page. We've always wanted to help professionals, entrepreneurs, and businesses better understand the platform, navigate its constant changes, and use it as a tool for building credibility, meaningful relationships, and long-term business opportunities.

A sincere thank you to everyone who has chosen to be part of this journey. We have plenty more ideas to share, updates to explore, and conversations to start, and we're excited for everything that comes next.

You know someone is serious about LinkedIn when they choose to spend their summer interning at the first LinkedIn agency...
22/07/2026

You know someone is serious about LinkedIn when they choose to spend their summer interning at the first LinkedIn agency in Bulgaria. 😄

Say hello to Valentin Penchedzhiev – our new intern and someone who's been building his personal brand long before joining BookMark.

At just 18, he's already the founder of a student club connecting high school students with marketing professionals, proving that meaningful networking has no age limit.

Over the next few months, he'll dive deeper into LinkedIn marketing, content creation and plenty of new tools along the way. We're looking forward to sharing our knowledge, learning a thing or two from his fresh perspective and, of course, giving him the full BookMark experience (including the appropriate amount of friendly teasing).

When he's not talking about LinkedIn, you'll probably find him watching football, playing FIFA... or convincing everyone that backgammon is, in fact, a game for all generations.

Welcome to BookMark, Val! 💛

16/07/2026

We've been celebrating the wrong metrics for years. 📊

A post gets 100,000 impressions, everyone congratulates you, and then...nothing happens.

Meanwhile, another post reaches only a few hundred people, but brings new clients, partnership requests, and meaningful conversations.

Which one actually performed better?

LinkedIn's newest analytics finally start answering that question. The platform is slowly shifting attention away from vanity metrics and toward signals that actually indicate business value.

Because being seen is nice. Being remembered is far more useful.

🔴 We break down the new analytics in the latest Ask Us Anything About LinkedIn. Watch the full discussion here: https://boo.mk/4poJt9n

Address

82 G. S. Rakovski Str
Sofia
1000

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 17:00

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