United Partners

United Partners We help people make educated choices. We believe that result-driven people are the key to successful Better choices - better life.

United Partners is an innovative and independent marketing and corporate communications agency in the EMEA region. We act as CMO as a service, we build and execute corporate marketing communications strategies based on local expertise, by having global scope. Our UPN / United Partners Network/ allows us to operate on more than 40 international markets. UPN is a powerful network of PR and marketing

agencies, united for bringing value and growth. We are a communications partner to some of the biggest brands and companies worldwide: Diageo, Procter & Gamble, Kyndryl, Paysafe, VMware, Nespresso, Tommy Hillfiger, Melexis, Carlsberg, etc. Our higher purpose is to help people make choices with the power of communications. We bring decades of experience and knowledge to raise our clients and people to the next level. We use the power of communications to help clients and people grow and thrive and we believe in the power of strong partnerships, that not only excel in business, but also make our journey an exciting and joyful one. We believe that result-driven people, who are passionate for innovations are the key to successful PR and marketing communications campaigns.

03/09/2026

💡 One Idea Worth Taking Home

The strongest leaders aren't always right.
They're willing to change their minds.
Growth starts the moment we become comfortable questioning our own assumptions.

📍 Barcelona | 8–9 October
👉 Join us: https://www.united-partners.com/upnretreat
💬 See you at UPN Retreat 2026.
Where ideas become action.

What happens when everyone on the carpet tells a story?The advantage disappears. 🤷For The Odyssey, Zendaya’s looks carri...
03/09/2026

What happens when everyone on the carpet tells a story?
The advantage disappears. 🤷

For The Odyssey, Zendaya’s looks carried clear references to Athena, antiquity and epic scale. But her co-stars also used mythological, character-led and archival codes on the same carpets.

The result:
✔3.17 original articles for Zendaya
✔ 3.25 for her co-stars

This is one of the study’s most important findings. Media advantage does not come from story alone - and not simply from star power. It appears when the story is rarer, more continuous and better documented than the room around it.

The takeaway for brands?
Story creates value. Distinctiveness creates advantage. 🧐

Read the full comparison: https://www.united-partners.com/insights/business-value-of-storytelling

Want to make your campaign easier to recognise - and harder to confuse?
Let’s talk.

02/09/2026

💡 One Idea Worth Taking Home

The future of work won't be built through control.
It will be built through collaboration.
The best workplace rules are created with people - not simply for them.

📍 Barcelona | 8–9 October
👉 Join us: https://www.united-partners.com/upnretreat
💬 See you at UPN Retreat 2026.
Where ideas become action.

01/09/2026

💡 One Idea Worth Taking Home

What if failure wasn't something to hide - but something to celebrate?
Innovation begins when we stop fearing experiments that don't work and start learning from them.

📍 Barcelona | 8–9 October
👉 Join us: https://www.united-partners.com/upnretreat
💬 See you at UPN Retreat 2026.
Where ideas become action.

What turns one fashion reference into a media series?Continuity. 👑Across the Spider-Man: Brand New Day tour, one motif m...
01/09/2026

What turns one fashion reference into a media series?
Continuity. 👑

Across the Spider-Man: Brand New Day tour, one motif moved through very different forms - from a vintage web look and a $35 fan T-shirt to a chain-web detail and matching spider brooches worn by Zendaya and Tom Holland.

Our study found:
✔ 14 wins, 2 ties and 0 losses in 16 same-event comparisons
✔ 1.67× more original articles
✔ 2.86× more articles decoding the looks

The advantage was not simply having a theme. It came from density: every appearance added another chapter, callback or carrier for the motif.

The takeaway for brands? 🧐
Keep the code recognisable, but let its form evolve. Repetition becomes a campaign when every ex*****on adds new information.

Explore the full study: https://www.united-partners.com/insights/business-value-of-storytelling

Need a story system that can travel across channels?
Let’s talk.

31/08/2026

💡 One Idea Worth Taking Home

Technology will keep changing.
Human nature won't.
Build your future around the skills that stay valuable - curiosity, empathy, creativity and critical thinking.

📍 Barcelona | 8–9 October
👉 Join us: https://www.united-partners.com/upnretreat
💬 See you at UPN Retreat 2026.
Where ideas become action.

30/08/2026

💡 One Idea Worth Taking Home

AI can process information.
People create understanding.
Empathy remains one of the most valuable leadership skills - and one no technology can truly replace.

📍 Barcelona | 8–9 October
👉 Join us: https://www.united-partners.com/upnretreat
💬 See you at UPN Retreat 2026.
Where ideas become action.

29/08/2026

💡 One Idea Worth Taking Home

Leadership isn't choosing between two opposing ideas.
It's learning to hold both.
The bigger the challenge, the more important perspective becomes.

📍 Barcelona | 8–9 October
👉 Join us: https://www.united-partners.com/upnretreat
💬 See you at UPN Retreat 2026.
Where ideas become action.

Our story is already making headlines. 📰✨Thank you, , for featuring our latest United Partners research on method dressi...
29/08/2026

Our story is already making headlines. 📰✨

Thank you, , for featuring our latest United Partners research on method dressing and the power of storytelling on the red carpet. 👗🎬

It’s always rewarding to see our own insights become part of the media conversation - especially when the research itself is about what makes a story worth covering. 😉

👉 Read the article:
https://www.standartnews.com/lifestyle-lyubopitno/edna-roklya-donese-218-mln-dolara-mediyna-stoynost-taynata-e-v-istoriyata-645035.html

Анализ на 77 визии и 214 публикации разкрива защо Зендая печели много повече внимание, когато модата продължава света на филма

28/08/2026

💡 One Idea Worth Taking Home

People don't need to fear change.
They need to be part of it.
Real transformation happens when leaders create ownership - not resistance.

📍 Barcelona | 8–9 October
👉 Join us: https://www.united-partners.com/upnretreat
💬 See you at UPN Retreat 2026.
Where ideas become action.

Address

120 Kiril I Metodii Str
Sofia

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+359888700633

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