United Partners

06/10/2026

United Partners Network is growing 🦓
We're delighted to welcome to the UPN family - a leading independent technology and B2B communications consultancy with a genuinely global footprint across Europe, Asia and the U.S.
This partnership means UPN's agencies now have direct access to Hoffman's deep tech expertise and Asia-Pacific presence - and Hoffman's clients get boots-on-the-ground ex*****on across UPN's markets in EMEA, the U.S. and LATAM.

Read the full announcement: https://stories.prowly.com/473585-partnorstvata-mezhdu-nezavisimi-agencii-se-prevrshhat-v-alternativa-na-golemite-komunikacionni-xoldingi?preview=true

United Partners Network и The Hoffman Agency обединяват глобален обхват и местна експертиза в модел, който запазва гъвкавостта и независимостта на партньорските агенции.

01/10/2026

Give clothes a second life. 👕♻️
When Remix: Think Secondhand First rebranded its “Clean Out” service into Wear&Share, the goal wasn't just a new name - it was a new habit.

Together with BUZZStore Bulgaria, we turned the concept into something people could actually feel: 200 community members and 40 micro influencers across Bulgaria and Romania sorted wardrobes, packed clothes and shared their own story of giving garments a second life.

The result? Over 1.4 million impressions, 1,000+ pieces of authentic content - and a rebrand that kept working long after launch, with direct traffic to the Wear&Share shop up 7% and package orders up 5% in the months that followed.
Sustainability doesn't have to be complicated. Sometimes it just needs the right story, told by the right people. 🌍

https://www.united-partners.com/impact/give-clothes-a-second-life

30/09/2026

We have returned home from an exciting weekend in Athens with something special to celebrate!

We had the privilege of seeing Kyndryl Brazil’s “Audience to Architects: Journalism in the AI Age” campaign recognized with an Golden World Award in the Media Relations - Agency category.
The campaign challenged traditional media relations by turning journalists from observers into active participants, giving them hands-on experience with AI and the opportunity to explore its real-world applications firsthand.

We have had so many questions about this work at the IPRA Gala, and we are delighted to see the innovative approach created by Kyndryl Brazil and Imagem Corporativa receive recognition on the global stage.

Congratulations to everyone behind the campaign and we are already looking forward to celebrating this success together at the UPN Retreat 2026 in Barcelona!

Will we see you there?



Kyndryl

25/09/2026

The room our community gathers in each October is built around one belief: it's better to face what's coming together.

This year, what's coming has a name. AI-generated narratives that move faster than any newsroom. Fake profiles that look more human than humans. Reputations built over decades, tested in hours.

That's why we couldn't be happier to announce: (Nasdaq: CYAB) joins the 5th UPN Retreat as our Platinum Sponsor.

Few companies understand the mechanics of disinformation the way they do - their technology uncovers fake accounts and manipulated narratives for global brands, governments and platforms. And few audiences need that knowledge more than ours: 70-80 agency founders, CMOs and comms leaders from across Europe, the US and Latin America - the people whose daily job is to build and protect trust.

And this is not a logo-on-a-banner partnership. On 9 October, Cyabra takes the stage twice:

🎤 Keynote by David Low, CMO of Cyabra - "There's Finally a Name for What's Hijacking Your Brands' Narratives"

💬 Panel - "Brand narratives are being manipulated by forces you can't see": Dan Brahmy (CEO, Cyabra) and crisis communication expert Philippe Borremans on how communicators defend trust against disinformation, AI-driven narratives and synthetic threats - moderated by David Low

How do we protect what's real? In Barcelona, we'll ask the people who watch it happen in real time.

8-9 October · SEVENTY Hotel, Barcelona 🦓

24/09/2026

The room our community gathers in each October is built around one belief: it's better to face what's coming together.
This year, what's coming has a name. AI-generated narratives that move faster than any newsroom. Fake profiles that look more human than humans. Reputations built over decades, tested in hours.

That's why we couldn't be happier to announce: (Nasdaq: CYAB) joins the 5th UPN Retreat as our Platinum Sponsor.

Few companies understand the mechanics of disinformation the way they do - their technology uncovers fake accounts and manipulated narratives for global brands, governments and platforms. And few audiences need that knowledge more than ours: 70-80 agency founders, CMOs and comms leaders from across Europe, the US and Latin America - the people whose daily job is to build and protect trust.

With Cyabra at the heart of the retreat, this year's edition goes deeper than ever into the question every communicator is asking: how do we protect what's real?

8-9 October · SEVENTY Hotel, Barcelona 🦓

18/09/2026

A message that works in one market doesn’t automatically work everywhere.

Culture matters.
Timing matters.
Local context matters.

That’s why international communication is never just translation.
It’s adaptation.

Through our UPN network, we work with partners across markets to help brands stay consistent globally - and relevant locally.

More on our international scale:
https://www.united-partners.com/scale

17/09/2026

Influencer marketing works best when it doesn’t feel like advertising.
That’s something we see more and more clearly in campaigns built around real product experience.
The strongest collaborations usually have three things in common:
-the right product
-the right person
-the right reason to talk about it

Reach can start the campaign. Trust is what makes people listen.

More on our work:
https://www.united-partners.com/impact

15/09/2026

One thing we keep seeing across digital projects:
More content doesn’t always mean better communication.
Sometimes it just means more noise. 😅

The stronger question is not “what else can we post?”
It’s:
What does this content need to do?
Build trust?
Explain value?
Start a conversation?
Move people closer to action?

That’s where content starts working harder.

Explore our expertise:
https://www.united-partners.com/expertise

14/09/2026

💡 One Idea Worth Taking Home

Communication is more than sharing information.
It's how we build trust, shape decisions and move society forward.
A conversation worth continuing.

📍 Barcelona | 8–9 October
👉 Join us: https://www.united-partners.com/upnretreat
💬 See you at UPN Retreat 2026.
Where ideas become action.

13/09/2026

Barcelona is calling. And so is the 5th UPN Retreat. ☀️🌍

On 8–9 October, agency founders and communications leaders from across EMEA, the US and LATAM will meet at SEVENTY Hotel for two days of fresh perspectives, honest conversations and ideas about how we can rethink the way we work.

This year’s theme says it all:
UP YOUR GAME: Reinvent. Rise. Repeat. 🚀

New ideas. New connections. And a little Barcelona energy in between. 😉
Still thinking about joining us? Consider this your sign. 👇

🔗 united-partners.com/upnretreat

See you in Barcelona!